Special Olympics By: Zach Hand Melissa Hafey Jonathan Colón Gladys Fonseca
Who We’re Trying to Reach• Young adults – High School/College age as well as parents – These are the people entering adult world and will impact society• The message they need to hear: – SOCT offers more than the summer games/events, the organization also focuses on bringing people into the mainstream, skill building, increasing social interaction, and opens up a world of opportunities
Much more than Summer Games• Winter (750 athletes, 250 coaches, 800 volunteers): – Floor hockey – Snowboarding – Speed skating• Fall Sports Festival (over 1100 athletes and partners, 430 volunteers, 287 coaches): – Golf – Softball – Croquet
Much more than Summer Games (continued)• Holiday Sports Classic
What we Like About You• Easy to see the organization’s sponsors• Donate button is easily accessible• Picture slide show on website is creative way to deliver organization’s message• Great to branch out into social media• Great sponsors• Several positive reviews in online articles
What to Watch Out For• Too much emphasis on summer games• Not enough emphasis on importance of year round participation• Lack of awareness from certain audiences
Areas for Improvement• Connect with more media outlets, sports organizations, schools on social media websites• Keep up with current media on social sites• Add facts about Scarves for Special Olympics events
Opportunities to Improve• Reach out to public schools• Take full advantage of social media• A few additions to website
Youtube• What we like: – Diversity of topics covered, duration of clips is concise and to the point, good titles on the clips.• What we think you could do better: – Add more content: YouTube allows you to tell your story visually – Subscribe and comment on other channels to establish more of a presence – Autoshare via Facebook and Twitter – Link YouTube channel to organization’s website – Become a part of Youtube’s Nonproﬁt program
Why Youtube Can Help Your Organization• YouTube reaches a broad demographic with the most users between 18 - 54 years old• Great way to link to other pages• Non Proﬁt (free) beneﬁts include: – Branding capabilities – Increased uploading capacity – The option to drive fundraising through google checkout’s “donate” button – The ability to place a call to action overlay on your videos to raise money or find volunteers
Facebook• What we like: – Speciﬁed by region (S.W., Shelton, CT Hamden), Contact information front and center• What we think you could do better: – Connect more with schools, media outlets, and related organizations – Link to your website and other social sites like – Create a page specifically for young adults that caters to potential athletes and families alike
Why Facebook Can Help Your Organization• Most visited site on the internet• 50% of users log on everyday• Over 50% of users are under the age of 30• Keep your audiences informed year round
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