Visual Content Marketing eBook

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A powerful strategy to capture the attention of your potential customers. This a beginners guide to help cut through the noise and create attractive content.

A powerful strategy to capture the attention of your potential customers. This a beginners guide to help cut through the noise and create attractive content.

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  • 1. Visual Marketing A Powerful Strategy For Capturing The Attention of Your Potential Customers Aj t w R u
  • 2. Contents N1. About this book u r 2.Why customers prefer visual content 3. Visual Content to get customers 04. Social Networks that support visual Marketing xwj5. Easy & Free tools to create amazing visuals 6. Some Parting thoughts
  • 3. This eBook aims to give you ideas on how to marry the best social media methods with the power of visuals to reach your customers and rapidly grow your business. It doesn’t cover everything you need to know about this topic, just what you need to take meaningful action. We aim to educate, educate, educate! Knowledge is marketing power! Wherever possible, we leave out long explanations and present information and methods you can try right away. We aim to make visual marketing an easy addition to your marketing strategy, moving away from a complex methodology that will end up having you hire a graphic designer or a social media consultant. And please remember, visual marketing is for all types of business, please ditch that misconception that only fashion or restaurant business can leverage visual marketing. So lets skip the text tidal wave and jump straight into into your customer’s powerful visual instinct. Written By Sbuyiselwe Mthembu N About this book
  • 4. n 90% of information transmitted to the brain is visual, & visuals are processed 60 000X faster in the brain than text. Or that photos generate 53% more Facebook likes than the average post? And that videos are shared 12X more than links and text posts combined Did you Know?
  • 5. u Why customers prefer visual content Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time Consumer habits have changed, so get a head start and be a leader in your industry with content that is designed to capture and retain your new customers What has caused buyers to slant more towards visual content over the recent years? vAudiences are suffering from content overload Time is of the essence eAt our core we’re visual learners c
  • 6. u Why customers prefer visual content 5. Easy & Free tools to create amazing visuals vAudiences are suffering from content overload Time is of the essence c eAt our core we’re visual learners The amount of blogs, eBooks and whitepapers to sift through to get the information can get overwhelming. Consumers are suffocating in text and as a result simplified, ‘snackable’ content is more appealing. Time has never been more valuable. So, when readers stumble upon a 2,000-word text, their trigger fingers are a little quicker when they see a one-minute video or eye-catching infographic. 83% of learning occurs visually, which makes visual content much more digestible and memorable. And for that reason alone, it appeals to a much greater audience.
  • 7. r Visual content to get customers 5. Easy & Free tools to create amazing visuals vAudiences are suffering from content overload Time is of the essence At our core we’re visual learners Marketing a business solely through copy is dead. The most innovative small business owners now use the graphics of visual marketing to land new customers If you want to encourage engagement and shares, your images have to appeal directly to your target audience. “Break through a cluttered content landscape”
  • 8. r Visual content to get customers 5. Easy & Free tools to create amazing visuals vAudiences are suffering from content overload Time is of the essence At our core we’re visual learners Let’s take a look at 3 popular and easy to make visual content formats that resonate best with customers. y j x Videos Infographics Photos
  • 9. r Visual content to get customers 5. Easy & Free tools to create amazing visuals At our core we’re visual learners Videos Video’s are a great way to share your expertise and help people. Don’t you think a potential consumer would rather watch a 3 min DIY plumbing video that you made for them than read about how to fix their problem in a long text?. And its more likely that your business will be the first he/she calls when the problem gets a little too advanced, because they trust you and you’ve helped them before. So think about it, take videos to create solution based content. You don’t need editors and graphic designers, just do what you do best in front of a camera and share it on Youtube or create a short blog post, promoting your video and share it on other social networks. It really is as simple as it sounds. Just press play.
  • 10. r Visual content to get customers 5. Easy & Free tools to create amazing visuals At our core we’re visual learners “Sometimes explanations just lend themselves to a more visual representation.” Harnessing the power of images and visuals makes your marketing more powerful and more memorable. Infographics are a great way to solve a problem or let your customers in on a fact that would be helpful be helpful. Infographics
  • 11. r Visual content to get customers 5. Easy & Free tools to create amazing visuals At our core we’re visual learners Infographics Infographics are actionable and highly shareable so its also great for exposure. So, I know you probably thinking – I’m not creative! I don’t have time! I have no idea where to start but is just fear or laziness talking. There are a number of easy-to-use tools that give you instant creativity and design skills, as well as allow you to share images quickly. I’ll share some easy to use tools and platforms that are visual content friendly in the last section. Visual content doesn’t need to be comprised of perfectly-edited, long- form videos or graphs to succeed, in fact its better if it isn’t .
  • 12. r Visual content to get customers 5. Easy & Free tools to create amazing visuals At our core we’re visual learners Photos Photos have become the eye candy of the Internet. They are meant to attract reader’s attention and spark their interest. A photo that tells a story will help people remember. Make use of photo’s frequently because they are the easy to create or find on the internet. They produce great engagement results and drive traffic to your website when combined with links.
  • 13. 0 Social Networks that support visual marketing 5. Easy & Free tools to create amazing visuals At our core we’re visual learners rPinterest With over 70 million users, Pinterest is one of the fastest growing network on social media. Behind those lovely images, Pinterest is fast becoming a heavy hitting marketing tool for brands and businesses What to do on Pinterest • Add an On Hover Pin It Button To drive referral traffic from Pinterest, your blog images have to make it to Pinterest • Convert Your Pinterest Personal Page to a Business Page Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure. • Explore Rich Pins Add topic – specific details to a pin, like a map, address, phone number. This is good for local businesses.
  • 14. 0 Social Networks that support visual marketing 5. Easy & Free tools to create amazing visuals At our core we’re visual learners f According to Kissmetrics, photos receive 53% more Likes, 104% more comments and a whopping 84% more click-trough’s on links What to do on Facebook • Post Shareable Photos Put up pictures that are funny, ask questions, quotes, quizzes, common stereotypes, these are very sharable.Q • Choose to upload an image than to write a status Facebook certainly supports photos when it comes to posting. As you can see, a photo gets more space on the newsfeed.
  • 15. 0 Social Networks that support visual marketing 5. Easy & Free tools to create amazing visuals At our core we’re visual learners w YouTube doesn't always strike small business owners as the first port of call when thinking about marketing but it can really help you gain exposure online. What to do on YouTube • Make Content, Not Ads You will notice very quickly that traditional types of advertising do not work on YouTube. Think out the box, tell a story, use triggers, emotion and social currency to make engaging content. • Become The Face of Your Business. YouTube is a community made of real people and they want to see, hear and interact with other real people. The connection to your business becomes much more powerful if you or someone in your organization becomes the face of your brand • Push People To Your Website For most businesses, it doesn’t do much good if your YouTube subscribers only hang out at your channel. Include a link to your website in the first line of each video description.
  • 16. 0 Social Networks that support visual marketing 5. Easy & Free tools to create amazing visuals At our core we’re visual learners Use Instagram to make your brand visible to a new market. Instagram is growing at exponential rates and gaining popularity across generations, cultures, geographic areas, and industries. What to do on YouTube Instagram • Use brand specific hashtags Include your business name in some of your post hashtags. For example, if you’re hosting a photo contest on Instagram, make a unique tag just for that campaign. • Like your Follower’s photos Acknowledge your customers’ awesomeness by liking their photos - particularly if they include your product. • Be creative with your photos Instagram enables you to create high quality images without all of the technology and tools necessary for professional edits. 0
  • 17. Easy & free tools for creating amazing visuals 5. Easy & Free tools to create amazing visuals At our core we’re visual learners 0 xwj Luckily there are so many DIY tools to help you create simple but effective visuals that you can use across all the social networks we discussed above. Tools for choosing fonts Check out Google Web Fonts, a directory of almost 600 fonts that are ready to use on your website Da Font is also a easy too use archive of freely downloadable fonts. Having a variety of attractive types of font is great way to create images with overlaid text or illustrations that can easily be shared on various social media channels.
  • 18. Easy & free tools for creating amazing visuals 5. Easy & Free tools to create amazing visuals At our core we’re visual learners 0 xwj Tools for Creating or Editing Your Own Visual Content Create, edit or manipulate an image using Photoshop-like editors like Pixlr or Sumopaint. Modify photos or create memes with the Google+ Photo Editor (you have to have a Google+ account to do this).
  • 19. Easy & free tools for creating amazing visuals 5. Easy & Free tools to create amazing visuals At our core we’re visual learners 0 xwj Create a reusable PowerPoint template with several simple backgrounds that you can easily layer text on top of. Create Infographics on Power Point. Hubspot has great infographic templates that you can download HERE
  • 20. Some parting thoughts 5. Easy & Free tools to create amazing visuals At our core we’re visual learners 0 We have come to the end of the eBook and we hope that you have learned something new and most importantly something useful. Over To You … • Go turn existing pieces of written content into presentations. Break up text with meaningful • visuals. • Experiment with letting just your visuals do the talking (post a photo with overlaid text to your • company Facebook page and monitor interaction rates). • As you become skilled with one tool, add another tool or app to your design kit. When you find something you love, stick with it for a while until something else strikes your fancy. Feel free to share any problems or queries with us and we will be glad to help. Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually!
  • 21. About ZASocial Media 5. Easy & Free tools to create amazing visuals At our core we’re visual learners 0 Your Strategic Social Media Business Partner We are dedicated to help businesses acquire customers, retain profitability and stay ahead of competitors on social media. If you are ready to transform your business with the help of social media, Please feel free to contact us or request a social media strategy audit for your Business. DOWNLOAD OUR INFOGRAPHIC Contact detalis Email: www.info@zasocialmedia.com Twitter: www.twitter.com/zasocialmedia Facebook: www.facebook.com/zasocialmedia Website: www.ZASocialMedia.com