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Updated: Social Media Audit - South African Political Parties
 

Updated: Social Media Audit - South African Political Parties

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An updated Facebook and Twitter audit of the South African Political Parties.

An updated Facebook and Twitter audit of the South African Political Parties.

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    Updated: Social Media Audit - South African Political Parties Updated: Social Media Audit - South African Political Parties Presentation Transcript

    • Social Media Audit 1
    • Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. African Christian Democratic Party (ACDP) AGANG SA African National Congress (ANC) Congress of the People (COPE) Democratic Alliance (DA) Economic Freedom Fighters (EFF) Inkhatha Freedom Party (IFP) Vryheid Front Plus (VF+)
    • Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the South African Political parties. • The time frame of the Social Media Audit was from 16th December 2013 – 15th January 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Political Parties: Engagement, Fan Growth and Mentions.
    • ACDP ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16 December – 15 January
    • ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 170 Most Popular City Most Popular Age Page Type abcNWED v C 120 190 380 1 944 Time Frame: 16 December – 15 January
    • ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @A_C_D_P Mentions T “ACDP” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January
    • ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 4% 10% 6% 7% 10% Time Frame: 16 December – 15 January s
    • AGANG ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16 December – 15 January
    • AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 108 Most Popular City Most Popular Age Page Type abcNWED v C 90 350 488 31 167 Time Frame: 16 December – 15 January
    • AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @AGANGSA Mentions T “AGANG” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January @MampeheleR Followers
    • AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Popular Topics abcNWED 5% Top Locations G Influencer 7% 5% 6% 6% Time Frame: 16 December – 15 January s
    • ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
    • ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 1810 168 254 Most Popular City Most Popular Age Page Type abcNWED 80 v C 37 993 Time Frame: 16 December – 15 January
    • ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @MYANC_ Mentions T “ANC” mentions Twitter Age Q Number of Tweets Influencer Score P @SAPresident Followers Time Frame: 16 December – 15 January
    • ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 4% 9% 5% 5% 7% Time Frame: 16 December – 15 January s
    • COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16 December – 15 January
    • COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 10 Most Popular City Most Popular Age Page Type abcNWED 9 v C 18 26 2 065 Time Frame: 16 December – 15 January
    • COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @YourCOPE Mentions T “COPE SA” mentions Twitter Age Q Number of Tweets Influencer Score P Number of Tweets Time Frame: 16 December – 15 January
    • COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 4% 5% 18% 6% 9% Time Frame: 16 December – 15 January s
    • DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
    • DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 258 152 808 1023 44 210 Most Popular City Most Popular Age Page Type abcNWED v C Time Frame: 16 December – 15 January
    • DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @DA_NEWS Mentions T Twitter Age Q Number of Tweets Influencer Score P @HelenZille Followers Time Frame: 16 December – 15 January “DemocraticAlliance” mentions
    • DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 5% 11% 5% 6% 6% Time Frame: 16 December – 15 January s
    • EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16 December – 15 January
    • EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 282 Most Popular City Most Popular Age Page Type abcNWED 246 v C 383 549 58 269 Time Frame: 16 December – 15 January
    • EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @EconFreedomZA Mentions T “EFF” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January @Julius_S_Malema Followers
    • EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 5% 11% 6% 6% 9% Time Frame: 16 December – 15 January s
    • IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16 December – 15 January
    • IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age Page Type abcNWED v C 1 6 2 8 516 Time Frame: 16 December – 15 January
    • IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @IFP_Parliament Mentions T “IFP” mentions Twitter Age Q Number of Tweets Influencer Score P Time Frame: 16 December – 15 January
    • IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 4% 5% 18% 6% 9% Time Frame: 16 December – 15 January s
    • VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Time Frame: 16 December – 15 January
    • VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA Potential Reach Time Frame: 16 December – 15 January
    • VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 150 Most Popular Age Page Type abcNWED v C 129 179 216 Most Popular City 10 744 Time Frame: 16 December – 15 January
    • VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @VFPLUS Mentions T VFPLUS mentions Twitter Age Q Number of Tweets Influencer Score P @PieterMulder Followers Time Frame: 16 December – 15 January
    • VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics abcNWED G Influencer 5% 20% 6% 8% 9% Time Frame: 16 December – 15 January s
    • Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Total Number Of C Fans Time Frame: 16 December – 15 January
    • Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y C Fans in South Africa Time Frame: 16 December – 15 January
    • Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ T Engagement RateC Page Time Frame: 16 December – 15 January
    • Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Total Number Of M Followers Time Frame: 16 December – 15 January
    • Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ T Total Number of M Mentions Time Frame: 16 December – 15 January
    • Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Total Number Of M Followers (Leaders) Time Frame: 16 December – 15 January
    • b Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • EFF is the Political Party with the most Facebook Fans. • IFP is the Political Party with the least Facebook Fans. • The most engaging Political party on Facebook is the DA . • The least engaging Political Party on Facebook is VFPLUS. Time Frame: 16 December – 15 January
    • b Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • ANC is the Political Party with the most Twitter Followers. • IFP is the Political Party with the least Twitter Followers. • The Political Party with the most @ mentions is ANC. • DA is the most active Political Party on Twitter. Time Frame: 16 December – 15 January
    • Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 16 December – 15 January
    • Tel: (011) 321 0201 www.zasocialmedia.com WWW.audit@zasocialmedia.com f t Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy