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Popular City: Christchurch
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South African Teams New Zealand Teams Australian Teams
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Social Media for Super Rugby Teams

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This is a Social Media Audit for one of the biggest Rugby tournaments in the world, Super Rugby. The Social Media Audit was conducted to see how Super Rugby Teams are performing on Social Media and If they’re performance is making an Impact in their country.

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Transcript of "Social Media for Super Rugby Teams "

  1. 1. X 1
  2. 2. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit for one of the biggest Rugby tournaments in the world, Super Rugby. • The Social Media Audit was conducted to see how Super Rugby Teams are performing on Social Media and If they’re performance is making an Impact in their country. • The Audit was conducted from the 24th February till the 24th March 2014. • The channels analyzed for the Audit were Facebook, Twitter, Instagram & YouTube. • Sources of the data is from Facebook and Twitter APIs.
  3. 3. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ g • Fans: The total number of people who have liked your Page. • Engagement: The percentage of the number of people talking about your Facebook Page, by story type. (Unique Users) • Reach: Refers to the number of people that are reached and exposed to the Facebook Page. • Demographics: Location and Gender of the Facebook Fans
  4. 4. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ t • Followers: The total number of people who have followed your Profile. • Mentions: Refers to responses to a tweet, containing the @mention of the original tweet composer. • Influencer Score: A numerical value between 1 and 100 determining a user's social media usage and correlates the content created to measure how other users interact with that content. • Influencer: A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness
  5. 5. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  6. 6. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V V 24 February – 25 March 2014
  7. 7. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u New Zealand Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  8. 8. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Popular City: Hamilton Fans by Country g 24 February – 25 March 2014
  9. 9. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Followers S Twitter Age t @ChiefsRugby Mentions O Influencer Score Top Influencer t s u #ChiefsMana Mentions Twitter Insights 24 February – 25 March 2014
  10. 10. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ S FollowingPosts Followers s u RInstagram Insights 24 February – 25 March 2014
  11. 11. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V X 24 February – 25 March 2014
  12. 12. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u SA Fans P Reach w Female Fans Male Fans g w Facebook Insights 24 February – 25 March 2014
  13. 13. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Popular City: Pretoria Fans by Country g 24 February – 25 March 2014
  14. 14. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Followers S Twitter Age t @BluebullsRugby Mentions O Influencer Score Top Influencer t s u Bluebulls Mentions Twitter Insights 24 February – 25 March 2014
  15. 15. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V V 24 February – 25 March 2014
  16. 16. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u Australian Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  17. 17. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Popular City: Canberra Fans by Country g 24 February – 25 March 2014
  18. 18. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Followers S Twitter Age t @BrumbiesRugby Mentions O Influencer Score Top Influencer t s u Brumbies Rugby Mentions Twitter Insights 24 February – 25 March 2014
  19. 19. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ S FollowingPosts Followers s u RInstagram Insights 24 February – 25 March 2014
  20. 20. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V V 24 February – 25 March 2014
  21. 21. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u New Zealand Fans P Reach w Female Fans Male Fans g w Facebook Insights 24 February – 25 March 2014
  22. 22. Popular City: Christchurch Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  23. 23. Twitter Followers S Twitter Age t @CrusadersRugby Mentions O Influencer Score Top Influencer t s u Twitter Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ CrusadersRugby Mentions 24 February – 25 March 2014
  24. 24. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  25. 25. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V V 24 February – 25 March 2014
  26. 26. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u Australian Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  27. 27. Popular City: Brisbane Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  28. 28. Twitter Followers S Twitter Age t @Reds_Rugby Mentions O Influencer Score Top Influencer t s u Twitter Insights Reds Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  29. 29. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  30. 30. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V X X 24 February – 25 March 2014
  31. 31. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u SA Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  32. 32. Popular City: Free State Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  33. 33. Twitter Followers S Twitter Age t @CheetahsRugby Mentions O Influencer Score Top Influencer t s u Twitter Insights Cheetahs Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  34. 34. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V V 24 February – 25 March 2014
  35. 35. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u SA Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  36. 36. Popular City: Cape Town Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  37. 37. Twitter Followers S Twitter Age t @Stormers Mentions O Influencer Score Top Influencer t s u Twitter Insights Stormers Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  38. 38. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  39. 39. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V X 24 February – 25 March 2014
  40. 40. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u Australian Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  41. 41. Popular City: Sydney Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  42. 42. Twitter Followers S Twitter Age t @NSWWarathas Mentions O Influencer Score Top Influencer t s u Twitter Insights NSWWarathas Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  43. 43. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R V V V X 24 February – 25 March 2014
  44. 44. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u SA Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  45. 45. Popular City: Durban Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  46. 46. Twitter Followers S Twitter Age t @TheSharkZA Mentions O Influencer Score Top Influencer t s u Twitter Insights Sharks Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  47. 47. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R 24 February – 25 March 2014 V V V V
  48. 48. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u Newzealand Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  49. 49. Popular City: Cape Town Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  50. 50. Twitter Followers S Twitter Age t @Highlanders Mentions O Influencer Score Top Influencer t s u Twitter Insights Highlanders Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  51. 51. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  52. 52. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R 24 February – 25 March 2014 V V V V
  53. 53. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u New Zealand Fans P Reach w Female Fans Male Fans g q Facebook Insights 24 February – 25 March 2014
  54. 54. Popular City: Brisbane Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  55. 55. Twitter Followers S Twitter Age t @HurricanesRugby Mentions O Influencer Score Top Influencer t s u Twitter Insights Hurricanes Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  56. 56. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  57. 57. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R 24 February – 25 March 2014 V V V V
  58. 58. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u New Zealand Fans P Reach w Female Fans Male Fans g q Facebook Insights u w 24 February – 25 March 2014
  59. 59. Popular City: Auckland Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  60. 60. Twitter Followers S Twitter Age t @BluesRugbyTeam Mentions O Influencer Score Top Influencer t s u Twitter Insights Blues Rugby Team Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  61. 61. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  62. 62. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R 24 February – 25 March 2014 V V V X
  63. 63. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u South African fans P Reach w Female Fans Male Fans g q Facebook Insights u w 24 February – 25 March 2014
  64. 64. Popular City: Johannesburg Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  65. 65. Twitter Followers S Twitter Age t @LionsRugbyUnion Mentions O Influencer Score Top Influencer t s u Twitter Insights Lions Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  66. 66. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R 24 February – 25 March 2014 V V V V
  67. 67. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u Australian fans P Reach w Female Fans Male Fans g q Facebook Insights u w 24 February – 25 March 2014
  68. 68. Popular City: Perth Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  69. 69. Twitter Followers S Twitter Age t @Westernforce Mentions O Influencer Score Top Influencer t s u Twitter Insights Western Force Rugby Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  70. 70. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  71. 71. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Social Media Presence f t w R 24 February – 25 March 2014 V V V V
  72. 72. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans t Engagement Rate u Australian fans P Reach w Female Fans Male Fans g q Facebook Insights u w 24 February – 25 March 2014
  73. 73. Popular City: Melbourne Fans by Country g ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  74. 74. Twitter Followers S Twitter Age t @MelbourneRebels Mentions O Influencer Score Top Influencer t s u Twitter Insights Melbourne Rebels Mentions ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  75. 75. S FollowingPosts Followers s u RInstagram Insights ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014
  76. 76. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Facebook Fans Sharks Stormers Crusaders Blue Bulls Chiefs Reds Blues Hurricanes Highlanders Waratahs Cheetahs Brumbies Rebels Force Lions g 24 February – 25 March 2014
  77. 77. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Popular City: Cape Town Fans by Country who like Super Rugby g 24 February – 25 March 2014
  78. 78. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Countries that like Super Rugby Teams SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN g 24 February – 25 March 2014 SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN
  79. 79. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Countries that like Super Rugby Teams SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN g 24 February – 25 March 2014 SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN
  80. 80. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Countries that like Super Rugby Teams SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN g 24 February – 25 March 2014 SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN SA NZ AUS Argentina USA UK FIJI FRANCE JAPAN
  81. 81. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Facebook Engagement Rate Brumbies Force Lions Blues Highlanders Waratahs Hurricanes Rebels Reds Cheetahs Chiefs Crusaders Sharks Stormers Blue Bulls g 24 February – 25 March 2014
  82. 82. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014 • The Team with the Most Facebook Fans is from South Africa – The Sharks • The Team with the least Facebook Fans is from South Africa – Golden Lions • Australian Team - Brumbies has the highest engagement rate among the other Super 15 teams. • South African Team – Blue Bulls has the lowest engagement Rate among the other Super 15 Teams. g
  83. 83. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Followers Stormers Sharks Blue Bulls Reds Crusaders Chiefs Blues Waratahs Brumbies Cheetahs Rebels Lions Hurricanes Highlanders Force t 24 February – 25 March 2014
  84. 84. SANZAR 0 50 000 100 000 150 000 200 000 250 000 South African Teams New Zealand Teams Australian Teams t 24 February – 25 March 2014 ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  85. 85. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Mentions Stormers Sharks Chiefs Lions Rebels Force Blues Brumbies Waratahs Reds Hurricanes Highlanders Crusaders Blue Bulls Cheetahs t 24 February – 25 March 2014
  86. 86. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 24 February – 25 March 2014 • The Team with the Most Twitter Followers is from South Africa – DHL Stormers • The Team with the Least Twitter Followers is from South Africa – Golden Lions • South African Team – DHL Stormers had the most mentions among the other Super 15 teams. • South African Team – Cheetahs had the least mentions among the other Super 15 teams. • The Team with the highest Influencer Score – Blues, meaning they have more Influence amongst the other Super Rugby Teams. g
  87. 87. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • ZASocial Media is a social media agency specializing in ALL things social – from creating social media strategies, social media campaigns, to providing social media community management for your business. We also provide social media monitoring, social media advertising and social commerce. • What started out to be an agency servicing small clients has since grown into giving some of South Africa’s top brands and prominent icons a place in the social sphere. ZASocial Media has worked with top South African brands such as the Premier Soccer League, Standard Bank Joy of Jazz, SABC, Computicket and Yellow Pages SA, just to name a few.
  88. 88. ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ “Our mission is to make Social Media an effective tool in every business and entrepreneur’s arsenal.”
  89. 89. END X 89
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