Social Media Audit - Premier Soccer League Teams
 

Social Media Audit - Premier Soccer League Teams

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An insightful Facebook and Twitter social media audit of the Premier Soccer League teams.

An insightful Facebook and Twitter social media audit of the Premier Soccer League teams.

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Social Media Audit - Premier Soccer League Teams Social Media Audit - Premier Soccer League Teams Presentation Transcript

  • Social Media Audit - Premier Soccer League Teams
  • Introduction • This is a Social Media Audit of the 16 Official Premier Soccer League Teams in South Africa. • The time frame of the audit was from 11th October – 11th November 2013. • The Social Media channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of PSL teams on Facebook: Engagement, Fan Growth and Mentions. • The criteria used to assess the performance of PSL teams on Twitter: Engagement, Fan Growth and Cumulative reach.
  • Glossary • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people who mentioned any of the PSL teams anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet. • Original Tweets: refer to tweets composed by individuals, containing the @name of the team. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer.
  • g Ajax Cape Town Page Insights Fans: 5 302 Ajax Cape Town has 40,5% engaged Facebook Fans qqqqqq People Talking About This: 2 151 qqqq Most Popular Day: 3th Nov 2013 Most Popular City: Cape Town Most Popular Age Group: 18 - 24 Facebook Mentions: 12 400 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q74% w24%
  • t Ajax Cape Town Twitter Insights Followers: 19 355 Location of Tweets qqqqqq 1293 Tweets Mentions: 2 594 445 832 1317 477 Original Retweets Replies Most Popular Day: 5th Nov 2013 Most Popular City: Cape Town Cumulative Reach: 11 Million 75 Western Cape 50 Gauteng Free state Limpopo Provinces Device Used For Tweets j30% o70% Web Mobile 48 KZN
  • g Amazulu F.C Page Insights Fans: 2525 Amazulu has 7,8% engaged Facebook Fans qqqq People Talking About This: 199 q Most Popular Day: 15th Sep 2013 Most Popular City: Durban Most Popular Age Group: 18-24 Facebook Mentions 5 600 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions by Gender q82% w18%
  • t Amazulu F.C Twitter Insights Followers: 9 812 Location of Tweets 422 Mentions: 1 222 212 569 441 Original Retweets Replies Most Popular Day: 22nd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 3.7 Million Time Frame: 11 Oct – 11 November 57 Tweets qqqqqq 297 Gauteng KZN 47 17 Western Limpopo Free State Cape Provinces Device Used For Tweets j23% o77% Web Mobile
  • g Bidvest Wits Page Insights Fans: 3 062 Bidvest Wits has 5,8% engaged Facebook Fans qqqqq People Talking About This: 178 q Most Popular Day: 4th August 2013 Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 22 000 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q60% w36%
  • t Bidvest Wits Twitter Insights Followers: 11 782 Location of Tweets 440 Tweets qqqqqqqq Mentions: 826 127 249 450 Original Retweets Replies Most Popular Day: 9th Nov 2013 Most Popular City: Gauteng Cumulative Reach: 3.9 Million Time Frame: 11 Oct – 11 November 52 Gauteng Limpopo 41 23 Western Free State Cape Provinces Device Used For Tweets j33% o67% Web Mobile 21 KZN
  • g Bloemfontein Celtic Page Insights Fans: 3 523 Bloemfontein Celtic has 5,3% engaged Facebook Fans qqq People Talking About This: 188 q Most Popular Day: 18th Nov 2012 Most Popular City: Bloemfontein Most Popular Age Group: 18-34 Facebook Mentions: 9 800 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q73% w26%
  • t Bloemfontein Celtics Twitter Insights Followers: 9 009 Location of Tweets 272 Mentions: 1018 144 334 540 Original Retweets Replies Most Popular Day: 3rd Nov 2013 Most Popular City: Gauteng Cumulative Reach: 3.2 Million Time Frame: 11 Oct – 11 November 49 Tweets qqqqqqqq 268 45 Gauteng Free State Limpopo 43 KZN Western Cape Provinces Device Used For Tweets j19% o81% Web Mobile
  • g Free State Stars Page Insights Fans: 6 970 Free State Stars has 2,9% engaged Facebook Fans qqqqqqq People Talking About This: 207 q Most Popular Day: 6th October 2013 Most Popular City: Johannesburg Most Popular Age Group: 25 - 34 Facebook Mentions: 6 400 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions by Gender q65% w24%
  • t Free State Stars Twitter Insights Followers: 7 412 Location of Tweets 348 Mentions: 786 129 163 494 Original Retweets Replies Most Popular Day: 20th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 3.8 Million Time Frame: 11 Oct – 11 November 48 40 36 Limpopo Western Cape Provinces KZN Free State Tweets qqqqqqqq 67 Gauteng Device Used For Tweets j26% o74% Web Mobile
  • g Golden Arrows Page Insights Fans: 525 Golden Arrows has 9,1% engaged Facebook Fans qqq People Talking About This: 48 q Most Popular Day: 3rd March 2013 Most Popular City: Kwa-Zulu-Natal Most Popular Age Group: 18 - 24 Facebook Mentions: 3 800 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q73% w26%
  • t Golden Arrows Twitter Insights Followers: 4 248 Location of Tweets 324 qqqqqq 93 Tweets Mentions: 848 123 404 321 Original Retweets Replies Most Popular Day: 23rd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 3.8 Million Time Frame: 11 Oct – 11 November 29 Gauteng KZN 27 Western Cape Provinces Limpop Free State Device Used For Tweets j23% o77% Web 22 Mobile
  • g Kaizer Chiefs Page Insights Fans: 766 050 qqqqqqqqqqqqqqqqq People Talking About This: 50 880 qqqq Most Popular Day: 12th May 2013 Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 620 000 people Time Frame: 11 Oct – 11 November Kaizer Chiefs has 6,6% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q64% w32%
  • t Kaizer Chiefs Twitter Insights Followers: 178 260 Location of Tweets Mentions: 44 129 10549 20780 12800 Original Retweets Replies Most Popular Day: 26th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 120 Million Time Frame: 11 Oct – 11 November 3315 Tweets qqqqqqqqqqqqqqqq 23628 Gauteng KZN 2477 1292 Western Limpopo Free State Cape Provinces Device Used For Tweets j14% o86% Web 1186 Mobile
  • g Mamelodi Sundowns Page Insights Fans: 80 709 Mamelodi Sundowns has 14% engaged Facebook Fans qqqqqqqqqqq People Talking About This: 11 343 qqqqqq Most Popular Day: 20th Oct 2013 Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 178 000 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q76% w24%
  • t Mamelodi Sundowns Twitter Insights Followers: 26 116 Location of Tweets 2325 qqqqqqqqqq Tweets 412 Mentions: 5878 1391 2312 2175 Original Retweets Replies Most Popular Day: 22nd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 8,6 Million Time Frame: 11 Oct – 11 November Gauteng KZN 235 218 Western Limpopo Free State Cape Provinces Device Used For Tweets j12% o88% Web 140 Mobile
  • g Maritzburg United Page Insights Fans: 987 Maritzburg United has 5,3% engaged Facebook Fans qqq People Talking About This: 53 q Most Popular Day: 27th Sep 2013 Most Popular City: Pietermaritzburg Most Popular Age Group: 18 - 24 Facebook Mentions: 3 400 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions by Gender q76% w24%
  • t Maritzburg United Twitter Insights Followers: 7 592 Location of Tweets qqqqqqqqqq 253 428 412 Original Retweets Replies Most Popular Day: 22nd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 3,6 Million Time Frame: 11 Oct – 11 November 49 Tweets Mentions: 973 133 250 Gauteng KZN 41 Limpopo Free State Western Cape Provinces Device Used For Tweets j17% o73% Web 41 Mobile
  • g Moroka Swallows Page Insights Fans: 3 632 Moroka Swallows has 3,8% engaged Facebook Fans qqqqqqq People Talking About This: 140 q Most Popular Day: 16th Sep 2013 Most Popular City: Johannesburg Most Popular Age Group: 18 - 34 Facebook Mentions: 11 600 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q82% w17%
  • t Moroka Swallows Twitter Insights Followers: 10 770 Location of Tweets 465 Mentions: 1 180 253 532 395 Original Retweets Replies Most Popular Day: 19th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 4,5 Million Time Frame: 11 Oct – 11 November 54 Limpopo KZN Tweets qqqqqqqqqq 60 Gauteng 54 Western Free State Cape Provinces Device Used For Tweets j23% o77% Web 41 Mobile
  • g Mpumalanga Black Aces Page Insights Fans: 16 747 qqqqqqqqq People Talking About This: 2332 qqqq Mpumalanga Black Aces has 13,9% engaged Facebook Fans Engaged Fans Passive fans Most Popular Day: 22nd Sep 2013 Facebook Mentions By Gender Most Popular City: Accra, Ghana q83% w15% Most Popular Age Group: 18 - 24 Facebook Mentions: 3 600 people Time Frame: 11 Oct – 11 November
  • t Mpumalanga Black Aces Twitter Insights Followers: 3822 Location of Tweets 288 Tweets qqqq Mentions: 786 141 335 310 Original Retweets Replies Most Popular Day: 22nd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 1,5 Million Time Frame: 11 Oct – 11 November 64 Gauteng MP 45 38 Western Limpopo Cape Provinces Device Used For Tweets j19% o81% Web Mobile 22 KZN
  • g Orlando Pirates Page Insights Fans: 359 528 qqqqqqqqqqqqq People Talking About This: 34 410 qqqqqq Most Popular Day: 22nd Sep 2013 Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 400 000 people Time Frame: 11 Oct – 11 November Orlando Pirates has 9,5% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q70% w30%
  • t Orlando Pirates Twitter Insights Followers: 110 945 Location of Tweets Mentions: 74 886 11235 29919 33732 Original Retweets Replies Most Popular Day: 22nd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 139 Million Time Frame: 11 Oct – 11 November 5174 3703 2353 1849 Tweets qqqqqqqqqqqqqqq 29121 Gauteng KZN Western Free State Limpopo Cape Provinces Device Used For Tweets j12% o88% Web Mobile
  • g Platinum Stars Page Insights Fans: 3 678 Platinum Stars has 16,5% engaged Facebook Fans qqqqqq People Talking About This: 610 qq Most Popular Day: 22nd Sep 2013 Most Popular City: Rustenburg Most Popular Age Group: 18 - 24 Facebook Mentions: 5 000 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions by Gender q76% w22%
  • t Platinum Stars Twitter Insights Followers: 8 835 Location of Tweets 780 Mentions: 2 068 386 711 971 Original Retweets Replies Most Popular Day: 19th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 5.9 Million Time Frame: 11 Oct – 11 November 125 111 84 North West Limpopo KZN Free State Tweets qqqqqqq 152 Gauteng Provinces Device Used For Tweets j21% o79% Web Mobile
  • g Polokwane City Page Insights Fans: 1391 qqq People Talking About This: 37 q Polokwane City has 2% engaged Facebook Fans Engaged Fans Passive fans Most Popular Day: 1st May 2013 Facebook Mentions by Gender Most Popular City: Polokwane q68% w35% Most Popular Age Group: 18-24 Facebook Mentions: 44 000 people Time Frame: 11 Oct – 11 November
  • t Polokwane City Twitter Insights Followers: 1 958 Location of Tweets q 328 293 592 Original Retweets Replies Most Popular Day: 26th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 2.4 Million Time Frame: 11 Oct – 11 November 64 Tweets Mentions: 1 109 224 241 44 9 Gauteng Limpopo Western Cape Provinces KZN Free State Device Used For Tweets j17% o83% Web Mobile
  • g Supersport United Page Insights Fans: 3 462 Supersport United has 13,3% engaged Facebook Fans qqqqqq People Talking About This: 463 qq Most Popular Day: 20th Oct 2013 Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 30 000 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions By Gender q80% w19%
  • t Supersport United Twitter Insights Followers: 15 142 Location of Tweets qqqqqqqqqq 1532 Tweets Mentions: 3 437 685 1412 1340 Original Retweets Replies Most Popular Day: 19th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 13.4 Million Time Frame: 11 Oct – 11 November 169 Gauteng KZN 157 146 Western Limpopo Free State Cape Provinces Device Used For Tweets j20% o80% Web 109 Mobile
  • g University of Pretoria Page Insights Fans: 1 401 AmaTuks has 2% engaged Facebook Fans qqq People Talking About This: 29 q Most Popular Day: 5th Aug 2013 Most Popular City: Pretoria Most Popular Age Group: 18-24 Facebook Mentions: 2 600 people Time Frame: 11 Oct – 11 November Engaged Fans Passive fans Facebook Mentions by Gender q76% w23%
  • t University Of Pretoria Twitter Insights Followers: 8 805 Location of Tweets 378 Mentions: 713 80 276 357 Original Retweets Replies Most Popular Day: 9th Nov 2013 Most Popular City: Gauteng Cumulative Reach: 3.3 Million Time Frame: 11 Oct – 11 November 36 Tweets qqqqqqq Gauteng KZN 29 29 Western Limpopo Free State Cape Provinces Device Used For Tweets j28% o72% Web 16 Mobile
  • g PSL Teams f Fans Benchmark Facebook Fans Of PSL Teams 766050 Fans 359528 80709 16747 6970 5302 3678 3632 3532 3462 3062 2527 1401 1391 PSL Teams Time Frame: 11 Oct – 11 November 987 525
  • g PSL Teams f Engagement Rate Engagement rate Of PSL Teams Engagement rate 41% 17% 14% 14% 13& 10% 9% 8% 7% PSL Teams Time Frame: 11 Oct – 11 November 6% 5% 5% 4% 3% 2% 2%
  • u PSL Teams t Followers Benchmark Twitter Followers Of PSL Teams Followers 178260 110945 26116 19335 15142 11782 10770 9812 9009 8835 8805 7592 7412 4248 3822 1958 Teams Time Frame: 11 Oct – 11 November
  • u PSL Teams t Mentions PSL Teams Twitter mentions per team 74886 Mentions 44129 5878 3437 2594 2068 1222 1180 1109 1018 PSL Teams Time Frame: 11 Oct – 11 November 973 848 826 786 786 713
  • g PSL Teams f Insights • • • • • Kaizer Chiefs is the team with the most Facebook Fans. Golden Arrows is the team with the least Facebook Fans. Ajax Cape Town is the team has the most engaging Facebook page. PSL Teams have an average of 9% engagement rate. The most popular age demographic amongst the PSL Teams is between 18 – 24 on Facebook. • Bidvest Wits is the team that has more women mentioning them on Facebook than the other teams. Time Frame: 11 Oct – 11 November
  • u PSL Teams t Insights • • • • Kaizer Chiefs is the team with the most Followers. Polokwane City is the team with the least Twitter Followers. Orlando Pirates is the team has the most mentions on Twitter. University of Pretoria is the team that has the least mentions on Twitter. • Orlando Pirates is the team that has the highest reach on Twitter. • Polokwane City is the team that had lowest reach on Twitter. Time Frame: 11 Oct – 11 November
  • Recommendations For strategic insights and recommendations, see the detailed report here: http://info.zasocialmedia.com/social-media-audit-premier-soccerleague-teams
  • Tel: (011) 321 0201 www.zasocialmedia.com audit@zasocialmedia.com Compiled by: Sandile Mayambala – Social Media Analyst ZASocial Media @sanzasurf Tela Litana – Content Strategist & Social Media Manager ZASocial Media @tela_telz