Social Media Audit
Grocery Stores

1
Introduction
_____________________________________________________________________________________________________________...
Grocery and Convenience stores
___________________________________________________________________________________________...
Pick n Pay

C

___________________________________________________________________________________________________________...
Pick n Pay

C

___________________________________________________________________________________________________________...
Pick n Pay

M

___________________________________________________________________________________________________________...
Pick n Pay

M

___________________________________________________________________________________________________________...
Shoprite

C

_____________________________________________________________________________________________________________...
Shoprite

C

_____________________________________________________________________________________________________________...
Shoprite

M

_____________________________________________________________________________________________________________...
Shoprite

M

_____________________________________________________________________________________________________________...
MySpar

C

_______________________________________________________________________________________________________________...
MySpar

C

_______________________________________________________________________________________________________________...
Woolworths

C

___________________________________________________________________________________________________________...
Woolworths

C

___________________________________________________________________________________________________________...
Woolworths

C

___________________________________________________________________________________________________________...
Woolworths

C

___________________________________________________________________________________________________________...
Checkers

C

_____________________________________________________________________________________________________________...
Checkers

C

_____________________________________________________________________________________________________________...
Checkers

M

_____________________________________________________________________________________________________________...
Checkers

M

_____________________________________________________________________________________________________________...
Fruit & Veg City

C

_____________________________________________________________________________________________________...
Fruit & Veg City

C

_____________________________________________________________________________________________________...
Fruit & Veg City

M

_____________________________________________________________________________________________________...
Fruit & Veg City

C

_____________________________________________________________________________________________________...
Makro

C

________________________________________________________________________________________________________________...
Makro

C

________________________________________________________________________________________________________________...
Makro

M

________________________________________________________________________________________________________________...
Makro

M

________________________________________________________________________________________________________________...
Game

C

_________________________________________________________________________________________________________________...
Game

C

_________________________________________________________________________________________________________________...
Game

M

_________________________________________________________________________________________________________________...
Game

M

_________________________________________________________________________________________________________________...
Benchmark

C

____________________________________________________________________________________________________________...
Benchmark

C

____________________________________________________________________________________________________________...
Benchmark

M

____________________________________________________________________________________________________________...
Benchmark

C

____________________________________________________________________________________________________________...
Benchmark

C

____________________________________________________________________________________________________________...
b Insights

f

___________________________________________________________________________________________________________...
b Insights

t

___________________________________________________________________________________________________________...
Glossary

N

_____________________________________________________________________________________________________________...
END
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Social Media Audit - Grocery Stores

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A Facebook and Twitter audit report of the South African grocery stores.

Published in: Social Media, Technology, Business
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Transcript of "Social Media Audit - Grocery Stores"

  1. 1. Social Media Audit Grocery Stores 1
  2. 2. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the South African Grocery Stores. • The time frame of the Social Media Audit was from 21st December 2013 – 20th January 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Grocery Stores : Engagement, Fan Growth and Mentions.
  3. 3. Grocery and Convenience stores ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. Pick n Pay Shoprite Spar Woolworths Checkers Fruit & Veg Makro Game
  4. 4. Pick n Pay C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  5. 5. Pick n Pay C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age abcNWED v Fan Growth 17 915 37135 70151 76512 253 168 Time Frame: 22 December – 21 January u
  6. 6. Pick n Pay M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @PicknPay Mentions T “Pick n Pay” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  7. 7. Pick n Pay M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 5% Top Locations Popular Topics Influencer abcNWED Follower Interest G s 8% 6% 7% 6% Time Frame: 22 December – 21 January
  8. 8. Shoprite C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  9. 9. Shoprite C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular Age abcNWED 7200 8410 10800 Most Popular City v Fan Growth 7 150 220 309 Time Frame: 22 December – 21 January u
  10. 10. Shoprite M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @Shoprite_SA Mentions T “Shoprite SA” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  11. 11. Shoprite M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 5% 14% 5% 5% 6% Time Frame: 22 December – 21 January
  12. 12. MySpar C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  13. 13. MySpar C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 790 Most Popular Age abcNWED 1 077 1 091 Most Popular City v Fan Growth 666 210 354 Time Frame: 22 December – 21 January u
  14. 14. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  15. 15. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 1 855 Most Popular City Most Popular Age abcNWED v Fan Growth 1 648 2 319 2 748 292 162 Time Frame: 22 December – 21 January u
  16. 16. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @Woolworths_SA Mentions T “Woolworths” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  17. 17. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 5% 7% 6% 6% 6% Time Frame: 22 December – 21 January
  18. 18. Checkers C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  19. 19. Checkers C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age abcNWED v 1 855 1 648 2 319 2 748 172 185 Time Frame: 22 December – 21 January Fan Growth u
  20. 20. Checkers M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @CheckerSA Mentions T “Checker SA” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  21. 21. Checkers M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 4% 9% 5% 6% 7% Time Frame: 22 December – 21 January
  22. 22. Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  23. 23. Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 153 Most Popular Age abcNWED 173 204 Most Popular City v Fan Growth 149 47 320 Time Frame: 22 December – 21 January u
  24. 24. Fruit & Veg City M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @FruitVegCity Mentions T “Fruit & Veg City” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  25. 25. Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 5% 7% 6% 6% 6% Time Frame: 22 December – 21 January
  26. 26. Makro C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  27. 27. Makro C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age abcNWED 433 646 365 v Fan Growth 364 132 161 Time Frame: 22 December – 21 January u
  28. 28. Makro M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @Makro_SA Mentions T “Makro” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  29. 29. Makro M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 4% 8% 4% 5% 7% Time Frame: 22 December – 21 January
  30. 30. Game C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  31. 31. Game C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 529 Most Popular Age abcNWED 936 Most Popular City v Fan Growth 461 1093 43 015 Time Frame: 22 December – 21 January u
  32. 32. Game M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @WinwithGame Mentions T “Game” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  33. 33. Game M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 4% 8% 4% 5% 5% Time Frame: 22 December – 21 January
  34. 34. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Total Number Of C Fans Time Frame: 22 December – 21 January
  35. 35. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y C Fans in South Africa Time Frame: 22 December – 21 January
  36. 36. Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ t Engagement rate C Time Frame: 22 December – 21 January
  37. 37. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Number of M followers Time Frame: 22 December – 21 January
  38. 38. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Number of M Mentions Time Frame: 22 December – 21 January
  39. 39. b Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Pick n Pay is the Grocery Store with the most Facebook Fans. • Game is the Grocery Store with the least Facebook Fans. • The most engaging Grocery Store on Facebook is Shoprite . • The least engaging Grocery Store on Facebook is Fruit & Veg City . Time Frame: 22 December – 21 January
  40. 40. b Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Woolworths is the Grocery Store with the most Twitter Followers. • Fruit & Veg City is the Grocery Store with the least Twitter Followers. • The Grocery Store with the most @ mentions is Woolworths. • Pick n Pay is the most active Grocery Store on Twitter. Time Frame: 22 December – 21 January
  41. 41. Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 22 December – 21 January
  42. 42. END
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