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Social Media Audit - Grocery Stores

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A Facebook and Twitter audit report of the South African grocery stores.

A Facebook and Twitter audit report of the South African grocery stores.

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  • 1. Social Media Audit Grocery Stores 1
  • 2. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the South African Grocery Stores. • The time frame of the Social Media Audit was from 21st December 2013 – 20th January 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Grocery Stores : Engagement, Fan Growth and Mentions.
  • 3. Grocery and Convenience stores ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. Pick n Pay Shoprite Spar Woolworths Checkers Fruit & Veg Makro Game
  • 4. Pick n Pay C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 5. Pick n Pay C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age abcNWED v Fan Growth 17 915 37135 70151 76512 253 168 Time Frame: 22 December – 21 January u
  • 6. Pick n Pay M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @PicknPay Mentions T “Pick n Pay” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 7. Pick n Pay M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 5% Top Locations Popular Topics Influencer abcNWED Follower Interest G s 8% 6% 7% 6% Time Frame: 22 December – 21 January
  • 8. Shoprite C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 9. Shoprite C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular Age abcNWED 7200 8410 10800 Most Popular City v Fan Growth 7 150 220 309 Time Frame: 22 December – 21 January u
  • 10. Shoprite M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @Shoprite_SA Mentions T “Shoprite SA” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 11. Shoprite M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 5% 14% 5% 5% 6% Time Frame: 22 December – 21 January
  • 12. MySpar C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 13. MySpar C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 790 Most Popular Age abcNWED 1 077 1 091 Most Popular City v Fan Growth 666 210 354 Time Frame: 22 December – 21 January u
  • 14. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 15. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 1 855 Most Popular City Most Popular Age abcNWED v Fan Growth 1 648 2 319 2 748 292 162 Time Frame: 22 December – 21 January u
  • 16. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @Woolworths_SA Mentions T “Woolworths” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 17. Woolworths C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 5% 7% 6% 6% 6% Time Frame: 22 December – 21 January
  • 18. Checkers C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 19. Checkers C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age abcNWED v 1 855 1 648 2 319 2 748 172 185 Time Frame: 22 December – 21 January Fan Growth u
  • 20. Checkers M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @CheckerSA Mentions T “Checker SA” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 21. Checkers M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 4% 9% 5% 6% 7% Time Frame: 22 December – 21 January
  • 22. Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 23. Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 153 Most Popular Age abcNWED 173 204 Most Popular City v Fan Growth 149 47 320 Time Frame: 22 December – 21 January u
  • 24. Fruit & Veg City M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @FruitVegCity Mentions T “Fruit & Veg City” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 25. Fruit & Veg City C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 5% 7% 6% 6% 6% Time Frame: 22 December – 21 January
  • 26. Makro C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 27. Makro C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans Most Popular City Most Popular Age abcNWED 433 646 365 v Fan Growth 364 132 161 Time Frame: 22 December – 21 January u
  • 28. Makro M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @Makro_SA Mentions T “Makro” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 29. Makro M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 4% 8% 4% 5% 7% Time Frame: 22 December – 21 January
  • 30. Game C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Number of Fans Female Fans y X South African Fans Male Fans People Talking About This T Engagement Rate Global Potential Reach O SA potential Reach Time Frame: 22 December – 21 January
  • 31. Game C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Locations of fans 529 Most Popular Age abcNWED 936 Most Popular City v Fan Growth 461 1093 43 015 Time Frame: 22 December – 21 January u
  • 32. Game M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ M Number of Followers Following @WinwithGame Mentions T “Game” mentions Twitter Age Q Number of Tweets Influencer Score P Follower Growth Time Frame: 22 December – 21 January
  • 33. Game M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Follower Interest Top Locations Popular Topics Influencer abcNWED G s 4% 8% 4% 5% 5% Time Frame: 22 December – 21 January
  • 34. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Total Number Of C Fans Time Frame: 22 December – 21 January
  • 35. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y C Fans in South Africa Time Frame: 22 December – 21 January
  • 36. Benchmark M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ t Engagement rate C Time Frame: 22 December – 21 January
  • 37. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Number of M followers Time Frame: 22 December – 21 January
  • 38. Benchmark C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ u Number of M Mentions Time Frame: 22 December – 21 January
  • 39. b Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Pick n Pay is the Grocery Store with the most Facebook Fans. • Game is the Grocery Store with the least Facebook Fans. • The most engaging Grocery Store on Facebook is Shoprite . • The least engaging Grocery Store on Facebook is Fruit & Veg City . Time Frame: 22 December – 21 January
  • 40. b Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • Woolworths is the Grocery Store with the most Twitter Followers. • Fruit & Veg City is the Grocery Store with the least Twitter Followers. • The Grocery Store with the most @ mentions is Woolworths. • Pick n Pay is the most active Grocery Store on Twitter. Time Frame: 22 December – 21 January
  • 41. Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 22 December – 21 January
  • 42. END