X
1
Social Media Audit
Executive Summary_________________________________________________________________________________________________________...
• People Talking About This (PTAT) - The number of people talking about
your Facebook Page, by story type. (Unique Users)
...
1. Outsurance
2. Discovery
3. Santam
4. Miway
5. Hollard
6. AA insurance
7. Mutual & Federal
8. First for women
Short term...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short term Insurance______________________________________________________________________________________________________...
Short Term Insurance______________________________________________________________________________________________________...
Short Term Insurance______________________________________________________________________________________________________...
Short Term Insurance______________________________________________________________________________________________________...
Twitter Activity & Weather Data (Gauteng)
h h
f
a f
f
e
5
10
15
20
25
30
35
40
01-Feb
02-Feb
03-Feb
04-Feb
05-Feb
06-Feb
0...
Common Keywords in Tweets
Short Term Insurance____________________________________________________________________________...
Sentiment in Tweets
Short Term Insurance__________________________________________________________________________________...
Themes in Tweets
Short Term Insurance_____________________________________________________________________________________...
END
X
20
Upcoming SlideShare
Loading in...5
×

Social Media Audit for Short Term Insurance Companies

430

Published on

We compiled a social media audit that looks at the 8 top short term insurance companies in South Africa and monitored their Twitter activities to track the performance of their social media efforts.

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
430
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Social Media Audit for Short Term Insurance Companies "

  1. 1. X 1 Social Media Audit
  2. 2. Executive Summary______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit for South African Short Term Insurance Companies. • The Time frame of the report – 1st February – 28th February 2014. • The Channel analyzed for the report is Twitter. • We monitored Tweets that were created with the Insurance companies names. • Sources used for the report is Twitter API.
  3. 3. • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet. • Tweets: refer to tweets composed by individuals, containing the @name. • Mentions: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  4. 4. 1. Outsurance 2. Discovery 3. Santam 4. Miway 5. Hollard 6. AA insurance 7. Mutual & Federal 8. First for women Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights
  5. 5. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – OUTsurance y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  6. 6. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Discovery y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  7. 7. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Santam y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  8. 8. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Miway Insurance y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  9. 9. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Hollard Insurance y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  10. 10. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – AA South Africa y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  11. 11. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Mutual & Federal y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  12. 12. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – First for women y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  13. 13. Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Insurance Companies Followers
  14. 14. Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Tweets Created u
  15. 15. Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Insurance Company Mentions
  16. 16. Twitter Activity & Weather Data (Gauteng) h h f a f f e 5 10 15 20 25 30 35 40 01-Feb 02-Feb 03-Feb 04-Feb 05-Feb 06-Feb 07-Feb 08-Feb 09-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  17. 17. Common Keywords in Tweets Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  18. 18. Sentiment in Tweets Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Sentiment Drivers r
  19. 19. Themes in Tweets Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 115 109 78 55 39 20 16
  20. 20. END X 20
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×