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Social Media Audit for Short Term Insurance Companies
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Social Media Audit for Short Term Insurance Companies

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We compiled a social media audit that looks at the 8 top short term insurance companies in South Africa and monitored their Twitter activities to track the performance of their social media efforts.

We compiled a social media audit that looks at the 8 top short term insurance companies in South Africa and monitored their Twitter activities to track the performance of their social media efforts.

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  • 1. X 1 Social Media Audit
  • 2. Executive Summary______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit for South African Short Term Insurance Companies. • The Time frame of the report – 1st February – 28th February 2014. • The Channel analyzed for the report is Twitter. • We monitored Tweets that were created with the Insurance companies names. • Sources used for the report is Twitter API.
  • 3. • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet. • Tweets: refer to tweets composed by individuals, containing the @name. • Mentions: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 4. 1. Outsurance 2. Discovery 3. Santam 4. Miway 5. Hollard 6. AA insurance 7. Mutual & Federal 8. First for women Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights
  • 5. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – OUTsurance y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 6. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Discovery y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 7. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Santam y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 8. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Miway Insurance y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 9. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Hollard Insurance y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 10. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – AA South Africa y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 11. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – Mutual & Federal y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 12. Short term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Twitter Insights – First for women y Followers T Tweets P Mentions Twitter Age Influencer Score s h v Folllower Growth
  • 13. Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Insurance Companies Followers
  • 14. Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Tweets Created u
  • 15. Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Insurance Company Mentions
  • 16. Twitter Activity & Weather Data (Gauteng) h h f a f f e 5 10 15 20 25 30 35 40 01-Feb 02-Feb 03-Feb 04-Feb 05-Feb 06-Feb 07-Feb 08-Feb 09-Feb 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb 17-Feb 18-Feb 19-Feb 20-Feb 21-Feb 22-Feb 23-Feb 24-Feb 25-Feb 26-Feb 27-Feb 28-Feb Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 17. Common Keywords in Tweets Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 18. Sentiment in Tweets Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Sentiment Drivers r
  • 19. Themes in Tweets Short Term Insurance______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 115 109 78 55 39 20 16
  • 20. END X 20