Social Media Audit

Political Party Leaders

1
Political Parties Audited
________________________________________________________________________________________________...
Introduction
_____________________________________________________________________________________________________________...
Julius Malema
____________________________________________________________________________________________________________...
Julius Malema
____________________________________________________________________________________________________________...
Julius Malema
____________________________________________________________________________________________________________...
Julius Malema
____________________________________________________________________________________________________________...
Julius Malema
____________________________________________________________________________________________________________...
Jacob Zuma
_______________________________________________________________________________________________________________...
Jacob Zuma
_______________________________________________________________________________________________________________...
Jacob Zuma
_______________________________________________________________________________________________________________...
Jacob Zuma
_______________________________________________________________________________________________________________...
Jacob Zuma
_______________________________________________________________________________________________________________...
Mosiuoa Lekota
___________________________________________________________________________________________________________...
Mosiuoa Lekota
___________________________________________________________________________________________________________...
Mosiuoa Lekota
___________________________________________________________________________________________________________...
Mosiuoa Lekota
___________________________________________________________________________________________________________...
Mosiuoa Lekota
___________________________________________________________________________________________________________...
Mamphela Ramphele
________________________________________________________________________________________________________...
Mamphela Ramphele
________________________________________________________________________________________________________...
Mamphela Ramphele
________________________________________________________________________________________________________...
Mamphela Ramphele
________________________________________________________________________________________________________...
Mamphela Ramphele
________________________________________________________________________________________________________...
Helen Zille
______________________________________________________________________________________________________________...
Helen Zille
______________________________________________________________________________________________________________...
Helen Zille
______________________________________________________________________________________________________________...
Helen Zille
______________________________________________________________________________________________________________...
Helen Zille
______________________________________________________________________________________________________________...
Bantu Holomisa
___________________________________________________________________________________________________________...
Bantu Holomisa
___________________________________________________________________________________________________________...
Bantu Holomisa
___________________________________________________________________________________________________________...
Bantu Holomisa
___________________________________________________________________________________________________________...
Bantu Holomisa
___________________________________________________________________________________________________________...
Pieter Mulder
____________________________________________________________________________________________________________...
Pieter Mulder
____________________________________________________________________________________________________________...
Pieter Mulder
____________________________________________________________________________________________________________...
Pieter Mulder
____________________________________________________________________________________________________________...
Pieter Mulder
____________________________________________________________________________________________________________...
Kenneth Meshoe
___________________________________________________________________________________________________________...
Kenneth Meshoe
___________________________________________________________________________________________________________...
Kenneth Meshoe
___________________________________________________________________________________________________________...
Kenneth Meshoe
___________________________________________________________________________________________________________...
Mangosuthu Buthelezi
_____________________________________________________________________________________________________...
Mangosuthu Buthelezi
_____________________________________________________________________________________________________...
Mangosuthu Buthelezi
_____________________________________________________________________________________________________...
Mangosuthu Buthelezi
_____________________________________________________________________________________________________...
Benchmark
________________________________________________________________________________________________________________...
Insights
_________________________________________________________________________________________________________________...
Insights
_________________________________________________________________________________________________________________...
Insights
_________________________________________________________________________________________________________________...
Glossary

N

_____________________________________________________________________________________________________________...
Tel: (011) 321 0201
www.zasocialmedia.com
WWW.audit@zasocialmedia.com
f
t

Sources: Social Bakers, Facebook, Klout, Kred T...
END
Upcoming SlideShare
Loading in...5
×

Social Media Audit - Political Party Leaders

696

Published on

A Facebook and Twitter report on how South African Political leaders are measuring up on social media.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
696
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Audit - Political Party Leaders

  1. 1. Social Media Audit Political Party Leaders 1
  2. 2. Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. 9. Julius Malema Jacob Zuma Mosiuoa Lekota Mamphela Ramphele Helen Zille Bantu Holomisa Pieter Mulder Kenneth Meshoe Mangosuthu Buthelezi
  3. 3. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the South African Political party leaders. • The time frame of the Social Media Audit was from 6th January – 7th February 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Political Party leaders: Engagement, Fan Growth and Mentions.
  4. 4. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  5. 5. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 35 65 q
  6. 6. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  7. 7. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  8. 8. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  9. 9. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  10. 10. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 42 58 q
  11. 11. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  12. 12. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  13. 13. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  14. 14. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i X X x x
  15. 15. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 23 77 q
  16. 16. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  17. 17. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  18. 18. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  19. 19. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  20. 20. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 35 65 q
  21. 21. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  22. 22. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  23. 23. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  24. 24. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i X X X x
  25. 25. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans T People Talking About P Reach w 48 52 q
  26. 26. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  27. 27. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  28. 28. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  29. 29. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i X X x X
  30. 30. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans T People Talking About P Reach w 41 59 q
  31. 31. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  32. 32. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  33. 33. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  34. 34. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  35. 35. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 44 56 q
  36. 36. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  37. 37. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  38. 38. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  39. 39. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x x x x
  40. 40. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 45 55 q
  41. 41. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  42. 42. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  43. 43. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x x x x
  44. 44. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 25 75 q
  45. 45. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  46. 46. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  47. 47. Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  48. 48. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Presence on most Social Media Networks y Most Fans on C v Most Followers on L u
  49. 49. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ No. of Leaders with C Pages No. of Leaders L with Profiles No. of leaders with no Social presence Y
  50. 50. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Leader with the highest reach on C O Leader with the most mentions on L t Leader with the highest Influencer Score s
  51. 51. Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 16 December – 15 January
  52. 52. Tel: (011) 321 0201 www.zasocialmedia.com WWW.audit@zasocialmedia.com f t Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy
  53. 53. END
  1. Gostou de algum slide específico?

    Recortar slides é uma maneira fácil de colecionar informações para acessar mais tarde.

×