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Social Media Audit - Political Party Leaders

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A Facebook and Twitter report on how South African Political leaders are measuring up on social media.

A Facebook and Twitter report on how South African Political leaders are measuring up on social media.

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  • 1. Social Media Audit Political Party Leaders 1
  • 2. Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1. 2. 3. 4. 5. 6. 7. 8. 9. Julius Malema Jacob Zuma Mosiuoa Lekota Mamphela Ramphele Helen Zille Bantu Holomisa Pieter Mulder Kenneth Meshoe Mangosuthu Buthelezi
  • 3. Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • This is a Social Media Audit of the South African Political party leaders. • The time frame of the Social Media Audit was from 6th January – 7th February 2014. • The Social Media Channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Political Party leaders: Engagement, Fan Growth and Mentions.
  • 4. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  • 5. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 35 65 q
  • 6. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 7. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 8. Julius Malema ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 9. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  • 10. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 42 58 q
  • 11. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 12. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 13. Jacob Zuma ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 14. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i X X x x
  • 15. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 23 77 q
  • 16. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 17. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 18. Mosiuoa Lekota ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 19. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  • 20. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 35 65 q
  • 21. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 22. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 23. Mamphela Ramphele ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 24. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i X X X x
  • 25. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans T People Talking About P Reach w 48 52 q
  • 26. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 27. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 28. Helen Zille ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 29. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i X X x X
  • 30. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Facebook Fans T People Talking About P Reach w 41 59 q
  • 31. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 32. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 33. Bantu Holomisa ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 34. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x X x x
  • 35. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 44 56 q
  • 36. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 37. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Followers T Tweets P Mentions h s Twitter Age Influencer Score
  • 38. Pieter Mulder ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 39. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x x x x
  • 40. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 45 55 q
  • 41. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 42. Kenneth Meshoe ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 43. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ f t w i x x x x
  • 44. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ y Like as topic T People Talking About P Reach w 25 75 q
  • 45. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 46. Mangosuthu Buthelezi ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 47. Benchmark ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • 48. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Presence on most Social Media Networks y Most Fans on C v Most Followers on L u
  • 49. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ No. of Leaders with C Pages No. of Leaders L with Profiles No. of leaders with no Social presence Y
  • 50. Insights __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Leader with the highest reach on C O Leader with the most mentions on L t Leader with the highest Influencer Score s
  • 51. Glossary N __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people in South Africa who mentioned any of the channel anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet or post. • Original Tweets: refer to tweets composed by individuals, containing the @name. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer. • Influencer - A person or a group of people who possess greater than average potential to influence due to attributes such as personal persuasiveness. Time Frame: 16 December – 15 January
  • 52. Tel: (011) 321 0201 www.zasocialmedia.com WWW.audit@zasocialmedia.com f t Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy
  • 53. END