• Like

Social Media Audit - South African Malls

  • 1,260 views
Uploaded on

An insightful Facebook and Twitter Social Media Audit of South Africa's Top 10 Malls (based on size).

An insightful Facebook and Twitter Social Media Audit of South Africa's Top 10 Malls (based on size).

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,260
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Social Media Audit South African Shopping Malls
  • 2. Introduction • This is a Social Media Audit of the 10 biggest Malls in South Africa (In terms of m2). • The time frame of the audit was from 15th October – 15th November 2013. • The Social Media channels analyzed for the audit are Facebook & Twitter. • The criteria used to assess the performance of the Malls on Facebook: Engagement, Fan Growth and Conversation Breakdown. • The criteria used to assess the performance of Malls on Twitter: Engagement, Fan Growth and Cumulative reach.
  • 3. Glossary • People Talking About This (PTAT) - The number of people talking about your Facebook Page, by story type. (Unique Users) • Fans: The total number of people who have liked your Page. • Facebook Mentions: The number of people who mentioned any of the Malls anywhere on Facebook. • Cumulative Reach: refers to the number of people that are reached from exposure to a tweet. • Original Tweets: refer to tweets composed by individuals, containing the @name of the Mall. • ReTweets: Tweets that users decide to re-share with their own followers. • Replies: refer to responses to a tweet, containing the @mention of the original tweet composer.
  • 4. Top 10 Biggest (m2) Malls In SA 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Gateway Theatre of Shopping – 180 000 m2 Sandton City - 158 000 m2 Canal Walk Shopping Centre - 141 000 m2 Eastgate Shopping Centre - 121 000 m2 Menlyn Park Shopping Centre - 119 124 m2 Westgate Shopping Centre - 109 000 m2 The Pavilion Shopping Centre – 108 000 m2 Centurion Mall – 105 000 m2 Cresta Mall – 94 000 m2 Clearwater Mall – 90 000 m2
  • 5. g Gateway Mall Page Insights Fans: 22 600 qqqqqqqqqqq People Talking About This: 750 qqqqqqqqqqq Most Popular City: Durban Most Popular Age Group: 25 - 34 Facebook Mentions: 32 000 people Time Frame: 15 Oct – 15 November Gateway mall has 3,3% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q39% w61%
  • 6. g Gateway Mall Fan Insights Topics Family Status Expecting Parents D Fashion – 22 000 J Consumer Electronics - 20 Long Distance Relationship Engaged 660 Newlyweds 1200 Mentions Single 15400 Dancing 15400 Pop Culture 12 200 86054 500 9600 = Alcoholic Beverages – 10 800 F Food & Dining – 26 000 W Home & Garden – 9 600 M Movies – 24 000 Interest/Activities 11200 Cooking Time Frame: 15 Oct – 15 November 8200 6800 Charity 4200 Computer Environment Programming Interests & Activities 1640 840 200 DIY Education Event Planners
  • 7. t Gateway Mall Twitter Insights Followers: 6996 Location of Tweets 370 qqqqqqqqq Tweets 112 Mentions: 828 130 338 360 Original Retweets Replies Most Popular Day: 12th Nov 2013 Most Popular City: Kwa-Zulu-Natal Cumulative Reach: 1.7 Million Time Frame: 15 Oct – 15 November 56 51 4 KZN Free State Gauteng Western Cape Eastern Cape Provinces Device Used For Tweets j35% o65% Web Mobile
  • 8. g Gateway Mall Insights • Gateway Mall is the largest Mall in South Africa and has the 4th largest page on Facebook . • Gateway Mall has 3.3% engaged users on their Facebook page. • Gateway Mall has over 32 000 mentions on Facebook, 61% by Females and 39% by Males. • Of the people that mentioned Gateway Mall on Facebook, 9 600 are Single and 1 200 Newlyweds. • The most popular interests and activities among people that mentioned Gateway Mall on Facebook are Dancing & Popular Culture. • The most popular topics among the people who mentioned Gateway Mall on Facebook are Movies and Food. • The least popular topics among people who mentioned Gateway Mall on Facebook are Home/Garden & Alcoholic beverages. * For recommendations on usage of data see full report
  • 9. g Sandton City Page Insights Fans: 15 146 qqqqqqqqq People Talking About This: 739 qqqqqqqqq Most Popular City: Johannesburg Most Popular Age Group: 18 - 34 Facebook Mentions: 102 000 people Time Frame: 15 Oct – 15 November Sandton City has 4% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q50% w49%
  • 10. g Sandton City Fan Insights Topics Family Status Expecting Parents Long Distance Relationship D Fashion –54 000 J Consumer Electronics - 40 Engaged 2400 Newlyweds 3400 Single 30000 Mentions = Alcoholic Beverages – 28 000 F Food & Dining – 64 000 W Home & Garden – 20 000 M Movies – 64 000 Interest/Activities 44000 30000 Dancing 28 000 86054 1660 Pop Culture 22000 Cooking Time Frame: 15 Oct – 15 November 19200 Charity 14200 7200 Computer Environment Programming Interests & Activities 3000 1920 600 DIY Education Event Planners
  • 11. t Sandton City Twitter Insights Followers: 15 083 Location of Tweets 683 qqqqqq Tweets 97 Mentions: 1321 209 509 603 Original Retweets Replies Most Popular Day: 5th Nov 2013 Most Popular City: Gauteng Cumulative Reach: 5,7 Million Time Frame: 15 Oct – 15 November 58 20 4 Gauteng Free State Western Cape Provinces KZN Eastern Cape Device Used For Tweets j32% o68% Web Mobile
  • 12. g Sandton City Insights • Sandton City is the 2nd largest Mall in South Africa and has the 5th largest page on Facebook . • Sandton City has 4% engaged users on their Facebook page. • Sandton City over 102 000 mentions on Facebook, 49% by Females and 50% by Males. • Of the people that mentioned Sandton City on Facebook, 30 000 are Single and are 3 400 Newlyweds . • The most popular interests and activities among the people that mentioned Sandton City on Facebook are Dancing & Popular Culture. • The most popular topics among the people who mentioned Sandton City on Facebook are Movies and Food. • The least popular topics among the people who mentioned Sandton City on Facebook are Home/Garden and Consumer Electronics . * For recommendations on usage of data see full report
  • 13. g Canal Walk Page Insights Fans: 86 054 qqqqqqqqqqqqqqqq People Talking About This: 3 964 qqqqqqqqqqqqqqqq Most Popular City: Cape Town Most Popular Age Group: 18 - 34 Facebook Mentions: 116 000 people Time Frame: 15 Oct – 15 November Canal Walk has 4,6% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q25% w72%
  • 14. g Canal Walk Fan Insights Topics Family Status Expecting Parents D Fashion – 72 000 J Consumer Electronics – 76 000 100 Long Distance Relationship Engaged 86054 2200 2800 Newlyweds 4600 Mentions Single 38000 Interest/Activities 60000 38000 Dancing = Alcoholic Beverages – 34 000 F Food & Dining – 86 000 W Home & Garden – 86 000 m Movies – 80 000 Cooking 28000 Charity Time Frame: 15 Oct – 15 November 19200 13400 4600 Computer Environment DIY Programming Interests & Activities 4200 2200 1040 Pop Culture Education Event Planners
  • 15. t Canal Walk Twitter Insights Followers: 4 001 Location of Tweets 873 Tweets qqqqq Mentions: 1 439 384 826 229 30 11 1 Original Retweets Replies Most Popular Day: 7th Nov 2013 Most Popular City: Cape Town Cumulative Reach: 1,3 Million Time Frame: 15 Oct – 15 November 49 Western Free state Gauteng Cape Provinces KZN Eastern Cape Device Used For Tweets j32% o68% Web Mobile
  • 16. g Canal Walk Insights • Canal Walk is the 3rd largest Shopping Centre in South Africa and has the largest Facebook page. • Canal Walk has 4,6% engaged users on their Facebook page. • Canal Walk has over 116 00 mentions on Facebook, 72% by Female and 25% by Males. • Of the people that mentioned Canal Walk on Facebook, 38 000 are Single and 4 600 are Newlyweds. • The most popular interests and activities among the people who mentioned Canal Walk on Facebook are Dancing & Cooking. • The most popular topics among the people who mentioned Canal Walk on Facebook are Food and Home/Gardening. • The least popular topics among the people who mentioned Canal Walk on Facebook are Fashion & Alcohol . * For recommendations on usage of data see full report
  • 17. g Eastgate Mall Page Insights Fans: 6 441 qqqqqq People Talking About This: 191 qqqqqq Most Popular City: Johannesburg Most Popular Age Group: 18 - 24 Facebook Mentions: 20 000 people Time Frame: 15 Oct – 15 November East Gate mall has 2,9% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q45% w54%
  • 18. g Eastgate Mall Fan Insights Topics Family Status Expecting Parents D Fashion – 12 800 J Consumer Electronics - 20 Engaged Newlyweds 740 Long Distance Relationship Mentions Dancing = Alcoholic Beverages – 7 400 F Food & Dining – 14 400 W Home & Garden – 5 400 M Movies – 14 200 1040 Single 9000 7 600 86054 560 5800 Interest/Activities 6800 Pop Culture 5600 Cooking Time Frame: 15 Oct – 15 November 4800 3400 Charity 1540 Computer Environment Programming Interests & Activities 820 380 140 DIY Education Event Planners
  • 19. t Eastgate Mall Twitter Insights Followers: 661 Location of Tweets qqqq Tweets 118 Mentions: 187 27 70 90 6 1 Original Retweets Replies Most Popular Day: 12th Nov 2013 Most Popular City: Gauteng Cumulative Reach: 357 721 Time Frame: 15 Oct – 15 November 8 Gauteng Free State Western Cape Provinces KZN Device Used For Tweets j38% o62% Web Mobile
  • 20. g Eastgate Shopping Centre Insights • Eastgate Shopping Centre is the 4th largest Mall in South Africa and has the 7th largest Facebook page. • Eastgate Shopping Centre has 2.9% engaged users on their Facebook page. • Eastgate Shopping Centre over 20 000 mentions on Facebook, 54% by Females and 45% by Males. • Of the people that mentioned Eastgate Shopping Centre on Facebook, 5 800 are Single and 1 040 are Newlyweds. • The most popular interests and activities among the people who mentioned Eastgate Shopping Centre on Facebook like: Dancing & Popular Culture. • The most popular topics among the people who mentioned Eastgate Shopping Centre like Facebook are Movies and Food. • The least popular topics among the people who mentioned Eastgate Shopping Centre like Facebook are Home/Garden & Alcohol. * For recommendations on usage of data see full report
  • 21. g Menlyn Park Mall Page Insights Fans: 4 179 qqqqq People Talking About This: 73 qqqqq Most Popular City: Pretoria Most Popular Age Group: 25 - 34 Facebook Mentions: 9 200 people Time Frame: 15 Oct – 15 November Menlyn Park Mall has 1,7% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q10% w89%
  • 22. g Menlyn Park Mall Fan Insights Topics Family Status Expecting Parents Long Distance Relationship D Fashion –3 800 J Consumer Electronics - 20 Engaged 340 Single 3800 3000 Interest/Activities 3600 Mentions 2600 Dancing = Alcoholic Beverages – 1 800 F Food & Dining – 6 600 W Home & Garden – 1 900 M Movies – 7 200 320 Newlyweds Pop Culture 1 980 86054 200 Charity Time Frame: 15 Oct – 15 November 2200 1280 Cooking 720 Computer Environment Programming Interests & Activities 240 220 60 DIY Education Event Planners
  • 23. t Menlyn Park Mall Twitter Insights Followers: 384 Location of Tweets 49 Mentions: 124 14 46 64 7 3 1 Original Retweets Replies Most Popular Day: 30th Oct 2013 Most Popular City: Gauteng Cumulative Reach: 194 051 Time Frame: 15 Oct – 15 November 11 Tweets qq Gauteng Free State Western Cape Provinces KZN Eastern Cape Device Used For Tweets j50% o50% Web Mobile
  • 24. g Menlyn Park Mall Insights • Menlyn Park Shopping Centre is the 5th largest Mall in South Africa and has the 8th largest Facebook page . • Menlyn Park Shopping Centre has 1.7% engaged users on their Facebook page. • Menlyn Park Shopping Centre over 9 200 mentions on Facebook, 89% by Females and 10% by Males. • Of the people that mentioned Menlyn Park Shopping Centre on Facebook, 3 000 are Single and 340 are Newlyweds . • The most popular interests and activities among the people who mentioned Menlyn Park Shopping Centre on Facebook are Dancing & Popular Culture. • The most popular topics among the people who mentioned Menlyn Park Shopping Centre on Facebook are Movies and Food. • The least popular topics that people who mentioned Menlyn Park Shopping Centre on Facebook are Home/Garden & Alcohol. * For recommendations on usage of data see full report
  • 25. g Westgate Mall Page Insights Fans: 681 qqq People Talking About This: 28 qqq Most Popular City: Johannesburg Most Popular Age Group: 25 - 34 Facebook Mentions: 1740 people Time Frame: 15 Oct – 15 November Westgate Mall has 4,1% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q48% w52%
  • 26. g Westgate Mall Fan Insights Topics Family Status Expecting Parents Long Distance Relationship Engaged Newlyweds D Fashion –780 J Consumer Electronics - 20 Mentions = Alcoholic Beverages – 460 F Food & Dining – 1040 W Home & Garden – 260 M Movies – 1 180 40 60 Single 400 Interest/Activities 660 420 Dancing 460 86054 60 Pop Culture 400 Charity Time Frame: 15 Oct – 15 November 320 140 Cooking 80 80 Computer Education Environment Programming Interests & Activities 20 20 DIY Event Planners
  • 27. t Westgate Mall Twitter Insights Topics Followers: 29 Location of Tweets qqqqqq Tweets 5 Mentions: 5 0 2 3 Original Retweets Replies Most Popular Day: 23rd Oct 2013 Most Popular City: Gauteng Cumulative Reach: 17 033 Time Frame: 15 Oct – 15 November Gauteng Provinces Device Used For Tweets j60% o40% Web Mobile
  • 28. g Westgate Mall Insights • Westgate is the 6th largest Mall in South Africa and has the 10th largest page on Facebook . • Westgate has 4,1% engaged users on their Facebook page. • Westgate has over 1 740 mentions on Facebook, 52% by Females and 48% by Males. • Of the people that mentioned Westgate on Facebook 400 are Single and 60 are Newlyweds . • The most popular interests and activities among the people who mentioned Westgate on Facebook are Dancing & Popular Culture. • The most popular topics among the people who mentioned Westgate like Facebook are Movies and Food. • The least popular topics that people who mentioned Westgate like Facebook are Home/Garden and Alcohol. Time Frame: 15 Oct – 15 November
  • 29. g The Pavilion Mall Page Insights Fans: 26 872 qqqqqqqqqq People Talking About This: 1 189 qqqqqqqqqq Most Popular City: Durban Most Popular Age Group: 18 - 24 Facebook Mentions: 26 000 people Time Frame: 15 Oct – 15 November Pavillion Mall has 4,4% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q40% w59%
  • 30. g The Pavilion Mall Fan Insights Topics Family Status Expecting Parents D Fashion –16 600 J Consumer Electronics - 20 Long Distance Relationship Engaged 620 Newlyweds 980 Mentions Single 11800 Dancing 11200 Pop Culture 8 800 86054 460 6400 = Alcoholic Beverages – 8 200 F Food & Dining – 20 000 W Home & Garden – 7 600 M Movies – 18 000 Interest/Activities 8200 Cooking Time Frame: 15 Oct – 15 November 6600 4400 Charity 2800 Computer Environment Programming Interests & Activities 1360 580 80 DIY Education Event Planners
  • 31. g The Pavilion Mall Insights • Pavilion Mall is the 7th largest Mall in South Africa and has the 3rd largest page on Facebook. • Pavilion Mall has 4.4% engaged users on their Facebook page. • Pavilion Mall over 26 000 mentions on Facebook, 59% by Females and 40% by Males. • From the people that mentioned Pavilion Mall on Facebook, 6 400 are Single and 980 Newlyweds. • The most popular interests and activities among the people who mentioned Pavilion Mall on Facebook are Dancing & Popular Culture. • The most popular topics that people who mentioned Pavilion Mall on Facebook are Movies and Food. • The least popular topics that people who mentioned Pavilion Mall on Facebook are Home/Garden & Alcohol * For recommendations on usage of data see full report
  • 32. g Centurion Mall Page Insights Fans: 22 414 qqqqqqqq People Talking About This: 64 qqqqqqqq Most Popular City: Pretoria Most Popular Age Group: 18 - 24 Facebook Mentions: 20 000 people Time Frame: 15 Oct – 15 November Canal Walk has 0,2% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q47% w56%
  • 33. g Centurion Mall Fan Insights Topics Family Status Expecting Parents Long Distance Relationship D Fashion – 8 200 J Consumer Electronics - 20 Engaged = Alcoholic Beverages – 8 200 F Food & Dining – 16 000 W Home & Garden – 6 800 M Movies – 16 000 540 Newlyweds 8 800 86054 220 640 Single 5800 Mentions Interest/Activities 9800 Dancing 7800 Pop Culture 6800 Cooking Time Frame: 15 Oct – 15 November 6800 3800 Charity 2800 Computer Environment Programming Interests & Activities 1280 660 100 DIY Education Event Planners
  • 34. t Centurion Mall Twitter Insights Followers: 206 Location of Tweets Tweets qqqqqq Mentions: 35 0 15 20 4 3 1 Original Retweets Replies Most Popular Day: 30th Oct 2013 Most Popular City: Pretoria Cumulative Reach: 20 755 Time Frame: 15 Oct – 15 November 15 Gauteng Free state Western Cape Provinces 1 KZN Limpopo Device Used For Tweets j31% o69% Web Mobile
  • 35. g Centurion Mall Insights • Centurion Mall is the 8th largest Mall in South Africa and has the 5th Largest Facebook page. • Centurion Mall has 0,2% engaged users on their Facebook page. • Centurion Mall has over 20 000 mentions on Facebook, 56% by Female and 47% by Males. • Of the people that mentioned Centurion Mall on Facebook, 5 800 are Single and 640 Newlyweds. • The most popular interest and activities among the people who mentioned Centurion Mall on Facebook are Dancing & Popular Culture. • The most popular topics among the people who mentioned Centurion Mall on Facebook are Food/Dining and Movies. • The most popular topics among the people who mentioned Centurion Mall on Facebook are Home/Garden and Alcohol. * For recommendations on usage of data see full report
  • 36. g Cresta Mall Page Insights Fans: 960 qqq People Talking About This: 3 qqq Most Popular City: Johannesburg Most Popular Age Group: 18 - 34 Facebook Mentions: 6 800 people Time Frame: 15 Oct – 15 November Cresta Mall has 0,3% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q35% w64%
  • 37. g Cresta Mall Fan Insights Topics Family Status Expecting Parents D Fashion – 4800 J Consumer Electronics - 20 Long Distance Relationship Engaged 160 Newlyweds 160 Single Mentions 3600 Dancing 3 000 86054 160 2400 = Alcoholic Beverages – 3 000 F Food & Dining – 5 600 W Home & Garden – 2 400 M Movies – 5 400 Interest/Activities 2800 Pop Culture 2400 Cooking Time Frame: 15 Oct – 15 November 2000 1460 Charity 960 Computer Environment Programming Interests & Activities 400 140 60 DIY Education Event Planners
  • 38. t Cresta Mall Twitter Insights Followers: 166 Location of Tweets Tweets qq Mentions: 44 8 10 26 Original Retweets Replies Most Popular Day: 21st Oct 2013 Most Popular City: Gauteng Cumulative Reach: 20 238 Time Frame: 15 Oct – 15 November 11 4 2 Gauteng KZN Provinces Western Cape Device Used For Tweets j60% o40% Web Mobile
  • 39. g Cresta Mall Insights • Cresta Mall is the 9th largest Mall in South Africa and has 9th largest page on Facebook . • Cresta Mall has 0,3% engaged users on their Facebook page. • Cresta Mall has over 6 800 mentions on Facebook, 35% by Female and 64% by Males. • Of the people that mentioned Cresta Mall on Facebook, 2 400 are Single and 160 Newlyweds. • The most popular interest and activities among the people who mentioned Cresta Mall on Facebook like Dancing & Popular Culture. • The most popular topics among the people who mentioned Cresta Mall on Facebook are Movies and Fashion. • The most popular topics among the people who mentioned Cresta Mall on Facebook are Home/Garden and Alcohol * For recommendations on usage of data see full report
  • 40. g Clearwater Mall Page Insights Fans: 45 823 qqqqqqqqqqq People Talking About This: 201 qqqqqqqqqqq Most Popular City: Johannesburg Most Popular Age Group: 18 - 34 Facebook Mentions: 42 000 people Time Frame: 15 Oct – 15 November Clear Water has 0,4% engaged Facebook Fans Engaged Fans Passive fans Facebook Mentions By Gender q36% w61%
  • 41. g Clearwater Mall Fan Insights Topics Family Status Expecting Parents Long Distance Relationship Engaged Newlyweds D Fashion – 24 000 J Consumer Electronics - 20 540 1180 2200 Mentions Single 16800 Dancing 13000 = F W 13 400 86054 Alcoholic Beverages – 12 600 Food & Dining – 30 000 Home & Garden – 10 400 M Movies – 30 000 Interest/Activities 13800 Pop Culture 11699 Cooking Time Frame: 15 Oct – 15 November 11000 6800 Charity 4400 Computer Environment Programming Interests & Activities 1800 940 220 DIY Education Event Planners
  • 42. t Clearwater Mall Twitter Insights Location of Tweets qqqqqq 36 Tweets Followers: 553 Mentions: 52 4 10 38 Original Retweets Replies Most Popular Day: 9th Nov 2013 Most Popular City: Gauteng Cumulative Reach: 54 247 Time Frame: 15 Oct – 15 November 3 Gauteng Free state Provinces Device Used For Tweets j56% o44% Web Mobile
  • 43. g Clearwater Mall Insights • Clearwater Mall is the 10th largest Mall in South Africa and has the 2nd largest Facebook page . • Clearwater Mall has 0,4% engaged users on their Facebook page. • Clearwater Mall has over 42 00 mentions on Facebook, 55% by Females and 44% by Males. • Of the people that mentioned Clearwater mall on Facebook 13 000 are Single and 2 200 are Newlyweds. • The most popular interests and activities among the people who mentioned Clearwater mall on Facebook are Dancing & Popular Culture. • The most popular topics among the people who mentioned Clearwater mall on Facebook are Food/Dining and Fashion. • The least popular topics among the people who mentioned Clearwater mall on Facebook are Home/Garden % Alcohol. * For recommendations on usage of data see full report
  • 44. g Malls Benchmark f Fans Number of Facebook Fans (15 Oct - 15 Nov) Fans 86054 45823 26600 22600 22414 15146 6441 Canal walk Clear Water 4179 Pavillion Gateway Centurion Sandton East Gate Menlyn Malls Time Frame: 15 Oct – 15 November 960 681 Cresta Westgate
  • 45. g Malls Benchmark f Engagement Rate Engagement Rate (15 Oct – 15 Nov) 4,4 4,1 Engagement Rate 4,6 4 3,3 2,9 1,7 0,4 Canal walk Pavillion Westgate Sandton Gateway East Gate Menlyn Malls Time Frame: 15 Oct – 15 November 0,3 0,2 Clear Water Cresta Centurion
  • 46. g Malls Benchmark f Mentions Facebook Mentions (15 Oct – 15 Nov) 116000 Mentions 102000 42000 32000 26000 20000 20000 9200 Canal walk Sandton Clear Water Gateway Pavillion Centurion East Gate Menlyn Malls Time Frame: 15 Oct – 15 November 6800 Cresta 1740 Westgate
  • 47. t Malls Benchmark t Followers Number of Twitter Followers (15 Oct – 15 Nov) Followers 15083 6996 4001 661 Sandton Gateway Canal walk 553 East Gate Clear Water 384 Menlyn Centurion Malls Time Frame: 15 Oct – 15 November 206 166 Cresta 29 Westgate Pavillion
  • 48. u Malls Bench Mark t Mentions Twitter Mention (15 Oct – 15 Nov) 1439 Twitter Mentions 1321 828 187 Canal walk 125 52 Sandton Gateway East Gate Menlyn Time Frame: 15 Oct – 15 November Clear Water Malls 44 Cresta 35 5 Centurion Westgate Pavillion
  • 49. u Malls Benchmark t Reach Cumulative Reach (15 Oct – 15 Nov) 5700000 1700000 1300000 357721 194051 20755 20238 Centurion Cresta 17033 Reach 54247 Sandton Gateway Canal walk East Gate Menlyn Clear Water Mall Time Frame: 15 Oct – 15 November Westgate Pavillion
  • 50. g Malls f Insights • Canal Walk is the Mall with the most Facebook Fans. • Westgate is the Mall with the least Facebook Fans. • Canal Walk is the Mall has the most engaging Facebook page. • Malls have an average of 2,5% engagement rate. • The most popular age demographic amongst the Malls is between 25 – 34 on Facebook. • Sandton City is the only Mall that has more Male Facebook fans than Females. Time Frame: 15 Oct – 15 November
  • 51. u Malls t Insights • • • • Sandton City is the Mall with the most Followers. Westgate is the Mall with the least Twitter Followers. Canal Walk is the Mall has the most mentions on Twitter. Westgate is the Mall that has the least mentions on Twitter. • Sandton City is the Mall that had the highest reach on Twitter. • Westgate is the Mall that had the lowest reach on Twitter. Time Frame: 15 Oct – 15 November
  • 52. Recommendations For strategic insights and recommendations, see the detailed report here: http://info.zasocialmedia.com/social-mediaaudit-south-african-malls
  • 53. Tel: (011) 321 0201 www.zasocialmedia.com audit@zasocialmedia.com Compiled by: Sandile Mayambala – Social Media Analyst @sanzasurf Tela Litana– Content Strategist & Social Media Manager @tela_telz Thobeka– Social Media Co-ordianator ZASocial Media @thob_tee