Tinyiko Irene Ndlala
and Stand up
1. Defining Online Management
2. My Communities
3. Types of Communities
4. Why we need Community Management
5. Managers Role beyond Community Management
6. Many Hats a Community Manager wears
7. Value of Community Management
8. What it Takes
9. My Experience
What is online Community
An online community is a group of people interacting, sharing and
working toward a common goal.
Types of Social Networks
Which ones do you belong to?
No longer personal journals
• Many business and individuals use blogs
to make money and bring in business.
• Likes and Shares
• Blogs tend to be more content heavy and
are more likely to catch the attention of
search engines like Google or Bing.
Twitter , YouTube, Facebook, LinkedIn, etc.
Businesses also use Facebook fan pages to invite customers in
order to create a community of participants.
Keep Communication Channels Open
Join a business or brand’s
Help to discover customers
opinions, concerns, etc
Convey feedback to both
Attract New Members
Share news and events on social networks
Offers perks and discounts
Attend conferences and meet-ups
Focus on goals and policies
Not Just Tweets and Updates!!
Community management falls within larger part of a strategy.
Content need to be in line with goals and objectives of the client.
CHALLENGE: Achieving these goals while following company
policies and guidelines
Create contentAlso forms part of the strategy.
Content needs to satisfy both the client and the customer.
Most important objective: Ensure that customers engage with
the brand/business actively.