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Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
Content Strategy
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Content Strategy

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Creating and implementing a content strategy and the importance of having one.

Creating and implementing a content strategy and the importance of having one.

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  • For the perfectionists and control freaks out there, you’ll love this!
  • attract new customers whilst retaining the trust and loyalty of your existing customers
  • What is it that YOU want to achieve, keyword research, SEO optimization,
  • Look into your demographics, analyze your competitors, master the landscape,
  • Smart marketers really master the art of primary and secondary messaging.
  • What is it that YOU want to achieve
  • Content differentiation, understand how users speak on each platform
  • Content differentiation, understand how users speak on each platform
  • Transcript

    • 1. CONTENT STRATEGY
    • 2. Tela Litana Content Strategist and Social Media Manager @Tela_telz tela@zasocialmedia.com
    • 3. ON THE AGENDA • WHAT IS A CONTENT STRATEGY? • WHY DO I NEED A CONTENT STRATEGY? • CREATING AND IMPLEMENTING A CONTENT STRATEGY • MY CONTENT STRATEGY BURGER
    • 4. WHAT IS A CONTENT STRATEGY? Careful Planning
    • 5. WHAT IS A CONTENT STRATEGY? Continuous Development
    • 6. WHAT IS A CONTENT STRATEGY? Ongoing Management
    • 7. WHY DO I NEED A CONTENT STRATEGY?
    • 8. WHY DO I NEED A CONTENT STRATEGY? ATTRACT
    • 9. WHY DO I NEED A CONTENT STRATEGY? MAXIMISE WEB CONTENT
    • 10. WHY DO I NEED A CONTENT STRATEGY? PRIORITIZE
    • 11. WHY DO I NEED A CONTENT STRATEGY? BUILD TRUST
    • 12. CREATING AND IMPLEMENTING A CONTENT STRATEGY
    • 13. HOW DO I CREATE A CONTENT STRATEGY? Picture by Andrew Kaufman
    • 14. HOW DO I CREATE A CONTENT STRATEGY? • OVERALL OBJECTIVES • BUYER PERSONAS • PRIMARY/SECONDARY MESSAGING • EDITORIAL CALENDAR • LINKING PLATFORMS
    • 15. HOW DO I CREATE A CONTENT STRATEGY? • Awareness • Nurture • Market Products • Thought Leader • Promote
    • 16. HOW DO I CREATE A CONTENT STRATEGY? • BUYER PERSONA/S Look into your demographics, analyze your competitors, master the landscape
    • 17. HOW DO I CREATE A CONTENT STRATEGY? • PRIMARY/SECONDARY MESSAGING Primary (our services) Secondary (humor) Smart marketers really master the art of primary and secondary messaging
    • 18. HOW DO I CREATE A CONTENT STRATEGY? • EDITORIAL CALENDAR
    • 19. HOW DO I CREATE A CONTENT STRATEGY? • TONE OF VOICE Engage with people; just remember that a business has no business in peoples’ private lives – Nicole Nash.
    • 20. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS Content differentiation, understand how users speak on each platform
    • 21. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS
    • 22. HOW DO I IMPLEMENT MY CONTENT STRATEGY? • LINKING YOUR PLATFORMS
    • 23. MY CONTENT STRATEGY BURGER Eye for detail..
    • 24. END

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