CONTENT STRATEGY
Tela Litana
Content Strategist and Social Media Manager
@Tela_telz
tela@zasocialmedia.com
ON THE AGENDA
• WHAT IS A CONTENT STRATEGY?
• WHY DO I NEED A CONTENT STRATEGY?
• CREATING AND IMPLEMENTING A CONTENT STRA...
WHAT IS A CONTENT STRATEGY?
Careful Planning
WHAT IS A CONTENT STRATEGY?
Continuous Development
WHAT IS A CONTENT STRATEGY?
Ongoing Management
WHY DO I NEED A CONTENT
STRATEGY?
WHY DO I NEED A CONTENT STRATEGY?
ATTRACT
WHY DO I NEED A CONTENT STRATEGY?
MAXIMISE
WEB
CONTENT
WHY DO I NEED A CONTENT STRATEGY?
PRIORITIZE
WHY DO I NEED A CONTENT STRATEGY?
BUILD TRUST
CREATING AND IMPLEMENTING A
CONTENT STRATEGY
HOW DO I CREATE A CONTENT STRATEGY?
Picture by Andrew Kaufman
HOW DO I CREATE A CONTENT STRATEGY?
• OVERALL OBJECTIVES
• BUYER PERSONAS
• PRIMARY/SECONDARY MESSAGING
• EDITORIAL CALEND...
HOW DO I CREATE A CONTENT STRATEGY?
• Awareness
• Nurture
• Market Products
• Thought Leader
• Promote
HOW DO I CREATE A CONTENT STRATEGY?
• BUYER PERSONA/S
Look into your
demographics, analyze
your competitors,
master the la...
HOW DO I CREATE A CONTENT STRATEGY?
• PRIMARY/SECONDARY MESSAGING
Primary (our
services)
Secondary
(humor)
Smart marketers...
HOW DO I CREATE A CONTENT STRATEGY?
• EDITORIAL CALENDAR
HOW DO I CREATE A CONTENT STRATEGY?
• TONE OF VOICE
Engage with people; just remember that a business
has no business in p...
HOW DO I CREATE A CONTENT STRATEGY?
• KNOW YOUR PLATFORMS
Content
differentiation,
understand how
users speak on
each plat...
HOW DO I CREATE A CONTENT STRATEGY?
• KNOW YOUR PLATFORMS
HOW DO I IMPLEMENT MY CONTENT STRATEGY?
• LINKING YOUR PLATFORMS
MY CONTENT STRATEGY BURGER
Eye for detail..
END
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Content Strategy

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Creating and implementing a content strategy and the importance of having one.

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  • For the perfectionists and control freaks out there, you’ll love this!
  • attract new customers whilst retaining the trust and loyalty of your existing customers
  • What is it that YOU want to achieve, keyword research, SEO optimization,
  • Look into your demographics, analyze your competitors, master the landscape,
  • Smart marketers really master the art of primary and secondary messaging.
  • What is it that YOU want to achieve
  • Content differentiation, understand how users speak on each platform
  • Content differentiation, understand how users speak on each platform
  • Transcript of "Content Strategy"

    1. 1. CONTENT STRATEGY
    2. 2. Tela Litana Content Strategist and Social Media Manager @Tela_telz tela@zasocialmedia.com
    3. 3. ON THE AGENDA • WHAT IS A CONTENT STRATEGY? • WHY DO I NEED A CONTENT STRATEGY? • CREATING AND IMPLEMENTING A CONTENT STRATEGY • MY CONTENT STRATEGY BURGER
    4. 4. WHAT IS A CONTENT STRATEGY? Careful Planning
    5. 5. WHAT IS A CONTENT STRATEGY? Continuous Development
    6. 6. WHAT IS A CONTENT STRATEGY? Ongoing Management
    7. 7. WHY DO I NEED A CONTENT STRATEGY?
    8. 8. WHY DO I NEED A CONTENT STRATEGY? ATTRACT
    9. 9. WHY DO I NEED A CONTENT STRATEGY? MAXIMISE WEB CONTENT
    10. 10. WHY DO I NEED A CONTENT STRATEGY? PRIORITIZE
    11. 11. WHY DO I NEED A CONTENT STRATEGY? BUILD TRUST
    12. 12. CREATING AND IMPLEMENTING A CONTENT STRATEGY
    13. 13. HOW DO I CREATE A CONTENT STRATEGY? Picture by Andrew Kaufman
    14. 14. HOW DO I CREATE A CONTENT STRATEGY? • OVERALL OBJECTIVES • BUYER PERSONAS • PRIMARY/SECONDARY MESSAGING • EDITORIAL CALENDAR • LINKING PLATFORMS
    15. 15. HOW DO I CREATE A CONTENT STRATEGY? • Awareness • Nurture • Market Products • Thought Leader • Promote
    16. 16. HOW DO I CREATE A CONTENT STRATEGY? • BUYER PERSONA/S Look into your demographics, analyze your competitors, master the landscape
    17. 17. HOW DO I CREATE A CONTENT STRATEGY? • PRIMARY/SECONDARY MESSAGING Primary (our services) Secondary (humor) Smart marketers really master the art of primary and secondary messaging
    18. 18. HOW DO I CREATE A CONTENT STRATEGY? • EDITORIAL CALENDAR
    19. 19. HOW DO I CREATE A CONTENT STRATEGY? • TONE OF VOICE Engage with people; just remember that a business has no business in peoples’ private lives – Nicole Nash.
    20. 20. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS Content differentiation, understand how users speak on each platform
    21. 21. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS
    22. 22. HOW DO I IMPLEMENT MY CONTENT STRATEGY? • LINKING YOUR PLATFORMS
    23. 23. MY CONTENT STRATEGY BURGER Eye for detail..
    24. 24. END
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