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Content Strategy

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Creating and implementing a content strategy and the importance of having one.

Creating and implementing a content strategy and the importance of having one.

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  • For the perfectionists and control freaks out there, you’ll love this!
  • attract new customers whilst retaining the trust and loyalty of your existing customers
  • What is it that YOU want to achieve, keyword research, SEO optimization,
  • Look into your demographics, analyze your competitors, master the landscape,
  • Smart marketers really master the art of primary and secondary messaging.
  • What is it that YOU want to achieve
  • Content differentiation, understand how users speak on each platform
  • Content differentiation, understand how users speak on each platform
  • Transcript

    • 1. CONTENT STRATEGY
    • 2. Tela Litana Content Strategist and Social Media Manager @Tela_telz tela@zasocialmedia.com
    • 3. ON THE AGENDA • WHAT IS A CONTENT STRATEGY? • WHY DO I NEED A CONTENT STRATEGY? • CREATING AND IMPLEMENTING A CONTENT STRATEGY • MY CONTENT STRATEGY BURGER
    • 4. WHAT IS A CONTENT STRATEGY? Careful Planning
    • 5. WHAT IS A CONTENT STRATEGY? Continuous Development
    • 6. WHAT IS A CONTENT STRATEGY? Ongoing Management
    • 7. WHY DO I NEED A CONTENT STRATEGY?
    • 8. WHY DO I NEED A CONTENT STRATEGY? ATTRACT
    • 9. WHY DO I NEED A CONTENT STRATEGY? MAXIMISE WEB CONTENT
    • 10. WHY DO I NEED A CONTENT STRATEGY? PRIORITIZE
    • 11. WHY DO I NEED A CONTENT STRATEGY? BUILD TRUST
    • 12. CREATING AND IMPLEMENTING A CONTENT STRATEGY
    • 13. HOW DO I CREATE A CONTENT STRATEGY? Picture by Andrew Kaufman
    • 14. HOW DO I CREATE A CONTENT STRATEGY? • OVERALL OBJECTIVES • BUYER PERSONAS • PRIMARY/SECONDARY MESSAGING • EDITORIAL CALENDAR • LINKING PLATFORMS
    • 15. HOW DO I CREATE A CONTENT STRATEGY? • Awareness • Nurture • Market Products • Thought Leader • Promote
    • 16. HOW DO I CREATE A CONTENT STRATEGY? • BUYER PERSONA/S Look into your demographics, analyze your competitors, master the landscape
    • 17. HOW DO I CREATE A CONTENT STRATEGY? • PRIMARY/SECONDARY MESSAGING Primary (our services) Secondary (humor) Smart marketers really master the art of primary and secondary messaging
    • 18. HOW DO I CREATE A CONTENT STRATEGY? • EDITORIAL CALENDAR
    • 19. HOW DO I CREATE A CONTENT STRATEGY? • TONE OF VOICE Engage with people; just remember that a business has no business in peoples’ private lives – Nicole Nash.
    • 20. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS Content differentiation, understand how users speak on each platform
    • 21. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS
    • 22. HOW DO I IMPLEMENT MY CONTENT STRATEGY? • LINKING YOUR PLATFORMS
    • 23. MY CONTENT STRATEGY BURGER Eye for detail..
    • 24. END

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