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Content Strategy
 

Content Strategy

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Creating and implementing a content strategy and the importance of having one.

Creating and implementing a content strategy and the importance of having one.

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  • For the perfectionists and control freaks out there, you’ll love this!
  • attract new customers whilst retaining the trust and loyalty of your existing customers
  • What is it that YOU want to achieve, keyword research, SEO optimization,
  • Look into your demographics, analyze your competitors, master the landscape,
  • Smart marketers really master the art of primary and secondary messaging.
  • What is it that YOU want to achieve
  • Content differentiation, understand how users speak on each platform
  • Content differentiation, understand how users speak on each platform

Content Strategy Content Strategy Presentation Transcript

  • CONTENT STRATEGY
  • Tela Litana Content Strategist and Social Media Manager @Tela_telz tela@zasocialmedia.com
  • ON THE AGENDA • WHAT IS A CONTENT STRATEGY? • WHY DO I NEED A CONTENT STRATEGY? • CREATING AND IMPLEMENTING A CONTENT STRATEGY • MY CONTENT STRATEGY BURGER
  • WHAT IS A CONTENT STRATEGY? Careful Planning
  • WHAT IS A CONTENT STRATEGY? Continuous Development
  • WHAT IS A CONTENT STRATEGY? Ongoing Management
  • WHY DO I NEED A CONTENT STRATEGY?
  • WHY DO I NEED A CONTENT STRATEGY? ATTRACT
  • WHY DO I NEED A CONTENT STRATEGY? MAXIMISE WEB CONTENT
  • WHY DO I NEED A CONTENT STRATEGY? PRIORITIZE
  • WHY DO I NEED A CONTENT STRATEGY? BUILD TRUST
  • CREATING AND IMPLEMENTING A CONTENT STRATEGY
  • HOW DO I CREATE A CONTENT STRATEGY? Picture by Andrew Kaufman
  • HOW DO I CREATE A CONTENT STRATEGY? • OVERALL OBJECTIVES • BUYER PERSONAS • PRIMARY/SECONDARY MESSAGING • EDITORIAL CALENDAR • LINKING PLATFORMS
  • HOW DO I CREATE A CONTENT STRATEGY? • Awareness • Nurture • Market Products • Thought Leader • Promote
  • HOW DO I CREATE A CONTENT STRATEGY? • BUYER PERSONA/S Look into your demographics, analyze your competitors, master the landscape
  • HOW DO I CREATE A CONTENT STRATEGY? • PRIMARY/SECONDARY MESSAGING Primary (our services) Secondary (humor) Smart marketers really master the art of primary and secondary messaging
  • HOW DO I CREATE A CONTENT STRATEGY? • EDITORIAL CALENDAR
  • HOW DO I CREATE A CONTENT STRATEGY? • TONE OF VOICE Engage with people; just remember that a business has no business in peoples’ private lives – Nicole Nash.
  • HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS Content differentiation, understand how users speak on each platform
  • HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS
  • HOW DO I IMPLEMENT MY CONTENT STRATEGY? • LINKING YOUR PLATFORMS
  • MY CONTENT STRATEGY BURGER Eye for detail..
  • END