Your SlideShare is downloading. ×
  • Like
Content Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply
Published

Creating and implementing a content strategy and the importance of having one.

Creating and implementing a content strategy and the importance of having one.

Published in Technology , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
422
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
11
Comments
1
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • For the perfectionists and control freaks out there, you’ll love this!
  • attract new customers whilst retaining the trust and loyalty of your existing customers
  • What is it that YOU want to achieve, keyword research, SEO optimization,
  • Look into your demographics, analyze your competitors, master the landscape,
  • Smart marketers really master the art of primary and secondary messaging.
  • What is it that YOU want to achieve
  • Content differentiation, understand how users speak on each platform
  • Content differentiation, understand how users speak on each platform

Transcript

  • 1. CONTENT STRATEGY
  • 2. Tela Litana Content Strategist and Social Media Manager @Tela_telz tela@zasocialmedia.com
  • 3. ON THE AGENDA • WHAT IS A CONTENT STRATEGY? • WHY DO I NEED A CONTENT STRATEGY? • CREATING AND IMPLEMENTING A CONTENT STRATEGY • MY CONTENT STRATEGY BURGER
  • 4. WHAT IS A CONTENT STRATEGY? Careful Planning
  • 5. WHAT IS A CONTENT STRATEGY? Continuous Development
  • 6. WHAT IS A CONTENT STRATEGY? Ongoing Management
  • 7. WHY DO I NEED A CONTENT STRATEGY?
  • 8. WHY DO I NEED A CONTENT STRATEGY? ATTRACT
  • 9. WHY DO I NEED A CONTENT STRATEGY? MAXIMISE WEB CONTENT
  • 10. WHY DO I NEED A CONTENT STRATEGY? PRIORITIZE
  • 11. WHY DO I NEED A CONTENT STRATEGY? BUILD TRUST
  • 12. CREATING AND IMPLEMENTING A CONTENT STRATEGY
  • 13. HOW DO I CREATE A CONTENT STRATEGY? Picture by Andrew Kaufman
  • 14. HOW DO I CREATE A CONTENT STRATEGY? • OVERALL OBJECTIVES • BUYER PERSONAS • PRIMARY/SECONDARY MESSAGING • EDITORIAL CALENDAR • LINKING PLATFORMS
  • 15. HOW DO I CREATE A CONTENT STRATEGY? • Awareness • Nurture • Market Products • Thought Leader • Promote
  • 16. HOW DO I CREATE A CONTENT STRATEGY? • BUYER PERSONA/S Look into your demographics, analyze your competitors, master the landscape
  • 17. HOW DO I CREATE A CONTENT STRATEGY? • PRIMARY/SECONDARY MESSAGING Primary (our services) Secondary (humor) Smart marketers really master the art of primary and secondary messaging
  • 18. HOW DO I CREATE A CONTENT STRATEGY? • EDITORIAL CALENDAR
  • 19. HOW DO I CREATE A CONTENT STRATEGY? • TONE OF VOICE Engage with people; just remember that a business has no business in peoples’ private lives – Nicole Nash.
  • 20. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS Content differentiation, understand how users speak on each platform
  • 21. HOW DO I CREATE A CONTENT STRATEGY? • KNOW YOUR PLATFORMS
  • 22. HOW DO I IMPLEMENT MY CONTENT STRATEGY? • LINKING YOUR PLATFORMS
  • 23. MY CONTENT STRATEGY BURGER Eye for detail..
  • 24. END