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South African Social Media Banking Industry Report

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An insightful South African Social Media Audit Report on the top 5 banks in South Africa.

An insightful South African Social Media Audit Report on the top 5 banks in South Africa.

Published in: Economy & Finance, Business

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  • 1. Social Media Audit Industry Report - Banks
  • 2. Introduction • This is a Social Media audit of the Top 5 Banks in South Africa. • The time frame of the data analysed is from the 9th September – 9th October 2013. • The Social Media Channel analysed for the audit is Facebook. • The data source for the report is all from the Facebook Likes and People talking about this tab. • The metrics that were analysed for this report are Fans and Engagement.
  • 3. Standard Bank
  • 4. Standard Bank
  • 5. Standard Bank Standard Bank reached peak performance on the 18th September because of the Ultimate Braai master content. Peak Performance
  • 6. Nedbank
  • 7. Nedbank
  • 8. Nedbank Nedbank reached peak performance on the 6th October because of the ‘Zahara – Phendula Tour content.’ Peak Performance
  • 9. Capitec Bank
  • 10. Capitec Bank
  • 11. Capitec Bank Capitec reached peak performance on the 26th September because of the Release of the Capitec App. Peak Performance
  • 12. ABSA
  • 13. ABSA
  • 14. ABSA ABSA reached peak performance on the 9th September because of the ABSA Currie Cup . Peak Performance
  • 15. FNB
  • 16. FNB
  • 17. FNB FNB reached peak performance on the 19th September because of the ‘Did you know’: Street Art Fact update. Peak Performance
  • 18. Fans
  • 19. Fans
  • 20. Fans Insights • FNB is the bank with most Fans on Facebook. • 84% of FNB fans are South African. • 86% of ABSA fans are South African • 88% of Capitec Fans are South African. • 86% of Standard bank fans are South African • 90% of Nedbank Fans are South African
  • 21. Fans Insights There are 9.6 million South African Facebook users This graph illustrates the % of South African Facebook users who are fans of the banks 4.5 4 3.9 3.5 % 3 2.5 2 1.3 1.5 0.8 1 0.6 0.5 0 FNB Absa Capitec Banks Standard Bank
  • 22. Engagement
  • 23. Engagement Rate
  • 24. Engagement • FNB has the highest “People talking about this” score. • FNB only engages with 1.9% of their Fans. • ABSA has the 2nd Highest “People talking about this score”. • ABSA engages with 2.8% of their Fans. • ABSA has the highest engagement rate.
  • 25. Insights • Johannesburg is the most popular city in the Banking industry on Facebook. • People aged 25 – 34 are the most popular demographic in the Banking industry on Facebook. • On average a bank in South Africa engages with 1.7% of its Fans. • Most Banks use Facebook as a promotional tool and for customer service.
  • 26. END