0
Social Media Audit Industry
Report - Banks
Introduction
• This is a Social Media audit of the Top 5 Banks in
South Africa.
• The time frame of the data analysed is f...
Standard Bank
Standard Bank
Standard Bank
Standard Bank reached peak performance on the 18th September
because of the Ultimate Braai master content.
P...
Nedbank
Nedbank
Nedbank
Nedbank reached peak performance on the 6th October because
of the ‘Zahara – Phendula Tour content.’

Peak Perform...
Capitec Bank
Capitec Bank
Capitec Bank
Capitec reached peak performance on the 26th September
because of the Release of the Capitec App.
Peak Perfor...
ABSA
ABSA
ABSA
ABSA reached peak performance on the 9th September because of
the ABSA Currie Cup .

Peak Performance
FNB
FNB
FNB
FNB reached peak performance on the 19th September because of
the ‘Did you know’: Street Art Fact update.

Peak Perfor...
Fans
Fans
Fans
Insights

• FNB is the bank with most
Fans on Facebook.
• 84% of FNB fans are South
African.
• 86% of ABSA fans are S...
Fans
Insights

There are 9.6 million South African Facebook users
This graph illustrates the % of South African Facebook u...
Engagement
Engagement Rate
Engagement
• FNB has the highest “People
talking about this” score.
• FNB only engages with 1.9%
of their Fans.
• ABSA has...
Insights
• Johannesburg is the most popular city in the
Banking industry on Facebook.
• People aged 25 – 34 are the most p...
END
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South African Social Media Banking Industry Report

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An insightful South African Social Media Audit Report on the top 5 banks in South Africa.

Published in: Economy & Finance, Business
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Transcript of "South African Social Media Banking Industry Report"

  1. 1. Social Media Audit Industry Report - Banks
  2. 2. Introduction • This is a Social Media audit of the Top 5 Banks in South Africa. • The time frame of the data analysed is from the 9th September – 9th October 2013. • The Social Media Channel analysed for the audit is Facebook. • The data source for the report is all from the Facebook Likes and People talking about this tab. • The metrics that were analysed for this report are Fans and Engagement.
  3. 3. Standard Bank
  4. 4. Standard Bank
  5. 5. Standard Bank Standard Bank reached peak performance on the 18th September because of the Ultimate Braai master content. Peak Performance
  6. 6. Nedbank
  7. 7. Nedbank
  8. 8. Nedbank Nedbank reached peak performance on the 6th October because of the ‘Zahara – Phendula Tour content.’ Peak Performance
  9. 9. Capitec Bank
  10. 10. Capitec Bank
  11. 11. Capitec Bank Capitec reached peak performance on the 26th September because of the Release of the Capitec App. Peak Performance
  12. 12. ABSA
  13. 13. ABSA
  14. 14. ABSA ABSA reached peak performance on the 9th September because of the ABSA Currie Cup . Peak Performance
  15. 15. FNB
  16. 16. FNB
  17. 17. FNB FNB reached peak performance on the 19th September because of the ‘Did you know’: Street Art Fact update. Peak Performance
  18. 18. Fans
  19. 19. Fans
  20. 20. Fans Insights • FNB is the bank with most Fans on Facebook. • 84% of FNB fans are South African. • 86% of ABSA fans are South African • 88% of Capitec Fans are South African. • 86% of Standard bank fans are South African • 90% of Nedbank Fans are South African
  21. 21. Fans Insights There are 9.6 million South African Facebook users This graph illustrates the % of South African Facebook users who are fans of the banks 4.5 4 3.9 3.5 % 3 2.5 2 1.3 1.5 0.8 1 0.6 0.5 0 FNB Absa Capitec Banks Standard Bank
  22. 22. Engagement
  23. 23. Engagement Rate
  24. 24. Engagement • FNB has the highest “People talking about this” score. • FNB only engages with 1.9% of their Fans. • ABSA has the 2nd Highest “People talking about this score”. • ABSA engages with 2.8% of their Fans. • ABSA has the highest engagement rate.
  25. 25. Insights • Johannesburg is the most popular city in the Banking industry on Facebook. • People aged 25 – 34 are the most popular demographic in the Banking industry on Facebook. • On average a bank in South Africa engages with 1.7% of its Fans. • Most Banks use Facebook as a promotional tool and for customer service.
  26. 26. END
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