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Blog to-brand-kai-petermann

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Transcript

  • 1. How toturn your bloginto a brandOr at least a couple of ideas … A rough sketch by Kai Petermann
  • 2. DefinitionA brand is the name, term, designor symbol that identifies a productdistinct from others.
  • 3. OriginBranding was adopted todifferentiate cattle from each other.Distinctive symbols where burnedinto the animals skin.
  • 4. BoringThis is what it never should be.Really.Trust me!
  • 5. One more thing …There is no standard wayto success. But there are somehelpful advices …
  • 6. I didnt choosethe blog life,the blog lifechose me …
  • 7. 3 is the magic number
  • 8. THINK!
  • 9. ConceptWhat is your idea?What is your topic?
  • 10. BURN!
  • 11. PassionBurn for the things you do.Be brave. Be unique. Be yourself.
  • 12. KEEP CALMANDWORK
  • 13. PatienceProbably you‘ll need a lot of it.(Your passion might be helpful.)
  • 14. PatienceConceptPassion
  • 15. Brand BuildingThere are agencies out there, withhundreds of employees,who can live from creating brands.
  • 16. Have a logo!Have a fancy logo!
  • 17. LogoIf you want to have one, do it.It‘s a nice detail, but there aremore ways to become distinctfrom others. It‘s up to you.
  • 18. Have a cool name!Have a damn cool name!
  • 19. NameActually a good name makes it easier.But if you wanna stick witha punny or slightly awkward name,do it. As long as you‘re good.
  • 20. Authenticity
  • 21. AuthenticityIt‘s good to be authentic.At least your work should lookauthentic to your audience.
  • 22. Image
  • 23. ImageWho do you want to be?It‘s not necessary to be authentic,it‘s important to be convincing.
  • 24. Work hard
  • 25. Work hardKeep working hard.It pays off.Sooner or later.
  • 26. Brands love brands
  • 27. Brands love brandsIt‘s as simple as it sounds.Brands like a nice environmentto present themselves.It‘s up to you to offer one.
  • 28. I didnt choosethe blog life,the blog lifechose me …
  • 29. Thank youfor listening