How toturn your bloginto a brandOr at least a couple of ideas … A rough sketch by Kai Petermann
DefinitionA brand is the name, term, designor symbol that identifies a productdistinct from others.
OriginBranding was adopted todifferentiate cattle from each other.Distinctive symbols where burnedinto the animals skin.
BoringThis is what it never should be.Really.Trust me!
One more thing …There is no standard wayto success. But there are somehelpful advices …
I didnt choosethe blog life,the blog lifechose me …
3 is the magic number
THINK!
ConceptWhat is your idea?What is your topic?
BURN!
PassionBurn for the things you do.Be brave. Be unique. Be yourself.
KEEP CALMANDWORK
PatienceProbably you‘ll need a lot of it.(Your passion might be helpful.)
PatienceConceptPassion
Brand BuildingThere are agencies out there, withhundreds of employees,who can live from creating brands.
Have a logo!Have a fancy logo!
LogoIf you want to have one, do it.It‘s a nice detail, but there aremore ways to become distinctfrom others. It‘s up to you.
Have a cool name!Have a damn cool name!
NameActually a good name makes it easier.But if you wanna stick witha punny or slightly awkward name,do it. As long as you...
Authenticity
AuthenticityIt‘s good to be authentic.At least your work should lookauthentic to your audience.
Image
ImageWho do you want to be?It‘s not necessary to be authentic,it‘s important to be convincing.
Work hard
Work hardKeep working hard.It pays off.Sooner or later.
Brands love brands
Brands love brandsIt‘s as simple as it sounds.Brands like a nice environmentto present themselves.It‘s up to you to offer o...
I didnt choosethe blog life,the blog lifechose me …
Thank youfor listening
Blog to-brand-kai-petermann
Blog to-brand-kai-petermann
Blog to-brand-kai-petermann
Blog to-brand-kai-petermann
Blog to-brand-kai-petermann
Blog to-brand-kai-petermann
Blog to-brand-kai-petermann
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Blog to-brand-kai-petermann

  1. 1. How toturn your bloginto a brandOr at least a couple of ideas … A rough sketch by Kai Petermann
  2. 2. DefinitionA brand is the name, term, designor symbol that identifies a productdistinct from others.
  3. 3. OriginBranding was adopted todifferentiate cattle from each other.Distinctive symbols where burnedinto the animals skin.
  4. 4. BoringThis is what it never should be.Really.Trust me!
  5. 5. One more thing …There is no standard wayto success. But there are somehelpful advices …
  6. 6. I didnt choosethe blog life,the blog lifechose me …
  7. 7. 3 is the magic number
  8. 8. THINK!
  9. 9. ConceptWhat is your idea?What is your topic?
  10. 10. BURN!
  11. 11. PassionBurn for the things you do.Be brave. Be unique. Be yourself.
  12. 12. KEEP CALMANDWORK
  13. 13. PatienceProbably you‘ll need a lot of it.(Your passion might be helpful.)
  14. 14. PatienceConceptPassion
  15. 15. Brand BuildingThere are agencies out there, withhundreds of employees,who can live from creating brands.
  16. 16. Have a logo!Have a fancy logo!
  17. 17. LogoIf you want to have one, do it.It‘s a nice detail, but there aremore ways to become distinctfrom others. It‘s up to you.
  18. 18. Have a cool name!Have a damn cool name!
  19. 19. NameActually a good name makes it easier.But if you wanna stick witha punny or slightly awkward name,do it. As long as you‘re good.
  20. 20. Authenticity
  21. 21. AuthenticityIt‘s good to be authentic.At least your work should lookauthentic to your audience.
  22. 22. Image
  23. 23. ImageWho do you want to be?It‘s not necessary to be authentic,it‘s important to be convincing.
  24. 24. Work hard
  25. 25. Work hardKeep working hard.It pays off.Sooner or later.
  26. 26. Brands love brands
  27. 27. Brands love brandsIt‘s as simple as it sounds.Brands like a nice environmentto present themselves.It‘s up to you to offer one.
  28. 28. I didnt choosethe blog life,the blog lifechose me …
  29. 29. Thank youfor listening

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