2013 05-25 - falling in love with data - the hive

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  • 1. Google Confidential and ProprietaryGoogle Confidential and ProprietaryFalling in Love With DataUnderstanding Web AnalyticsPatrick Singer, Google Germany GmbH
  • 2. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  • 3. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  • 4. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is how web analytics data is collectedwww.domain.degoogle.de facebook.com twitter.comsecure Google serversdataprocessingJavaScript code
  • 5. Vier Tipps zum Umgang mit Web Analytics
  • 6. valuable data
  • 7. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  • 8. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThe goals are unique to you and your site
  • 9. Google Confidential and ProprietaryGoogle Confidential and ProprietaryDefine your most valuable goalmacro conversionnumber of pages/visitmicro conversionsFor ad financed websites: number of pages per visit
  • 10. Google Confidential and ProprietaryGoogle Confidential and ProprietaryCapture all valuable interactionsExamples for micro conversions on blogsinquiry for speakingengagementinquiry for consultingrecommendationratereferrals to businesswebsitemacro conversionnumber of pages/visit
  • 11. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  • 12. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThis is what were gonna discuss today● Why you are special● Setting goals● Finding gold in a mountain of garbage● Three things to remember
  • 13. Google Confidential and ProprietaryGoogle Confidential and ProprietaryThree things to remember● Set your goals - not just in your mind!● Focus on relevant metrics○ bounce rate○ number of pages/visit○ interactions of economic value● Take action!
  • 14. Google Confidential and ProprietaryGoogle Confidential and ProprietaryBonus slide: helpful links● documentation on setting up goals● documentation to track events (to track pdfdownloads or external links as goals)● Google Analytics IQ Lessons - video tutorials onGoogle Analytics and access to Google AnalyticsIndividual Qualification
  • 15. Google Confidential and ProprietaryGoogle Confidential and Proprietarypatricks@google.comTwitter: @psingerGoogle+