Morris Communicatie B.V.
    Communication
          Trends
Yvette van Braam Morris, January 2010
DID YOU
KNOW
Sometimes size
does matter
If you’re one in a million in China…
..there are 1,300 people just like you
In India there are 1,100 people

just like you
The 25% of the population in China
    with the highest IQ is..
… is greater than the total population

  of North America.
In India, it’s the top 28%
They have more smart kids
than we have kids
DID YOU
KNOW
During the course
of this presentation…
2 babies
will be born in the Netherlands


244 babies
will be born in China


351 babies
will be born in India
1 out of 4 workers today
is working for a company they have been
employed by for less than one year
more than 1 out of 2
are working for a company they have
worked for for less than five years
We are currently
preparing students
for jobs that
don’t yet exist..
Using technologies
that haven’t
been invented..
In order to
solve problems
we don’t know
are problems yet.
Richest in the world
Dominates the world trade
Booming exchange trades
Flourishing culture
Strongest education system...
The Netherlands… in the 17th century
DID YOU
KNOW
There are over 2.7 billion searches
performed on Google each month
To whom were these questions addressed

 before Google?
The number of text messages
sent and received every day

exceeds the total
population of the planet
It is estimated that 40 exabytes (4.0 x 1019)
 of unique new information
will be generated worldwide this year.
That is more than in the
previous 5,000 years.
The amount of new technical information is
  doubling every 2 years
For students starting a four-year
technical or college degree,
this means that…
half of what they learn in their first
 year of study will be outdated
by their third year of study.
By 2010 it is predicted to
double every 72 hours
DID YOU
KNOW
Social media are
the #1 activity on the web
Years to reach 50 million users

Radio (38 years)
TV (13 years)
Internet (4 years)
iPod (3 years)

…
Facebook added 100 million users
in less than 9 months
iPhone applications hit 1 billion
in 9 months
% of companies using
LinkedIn as a primary tool
to find employees… 80%
The fastest growing
segment on Facebook…
55 to 65 year-old females
80% of Twitter usage is mobile
people update anywhere, anytime…
imagine what that means for
bad customer experiences?
What happens in
Vegas stays….
on Youtube,
Flickr, Twitter,
Facebook….
The #2 largest search engine in the world is…




Youtube
25% of search
results for
brands are
links to
user-generated
content
34% of bloggers post opinions about




products & brands
78% of consumers trust
peer recommendations
Only 14% trust
advertisments
Record declines at largest newspapers
 because we no longer search news,

 the news finds us.
In the near future we will no longer
 search for products and services
 they will find us via social media
Successful companies
in social media

listen first,
sell second
So, what does it all mean?
shifthappens
NOW YOU
KNOW
Shift Happens
Shift Happens
Shift Happens
Shift Happens
Shift Happens
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Shift Happens

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Very inspiring presentation about the changing consumer-behavior in informatiegathering and -sharing. Source: Youtube and me.

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Shift Happens

  1. 1. Morris Communicatie B.V. Communication Trends Yvette van Braam Morris, January 2010
  2. 2. DID YOU KNOW
  3. 3. Sometimes size does matter
  4. 4. If you’re one in a million in China…
  5. 5. ..there are 1,300 people just like you
  6. 6. In India there are 1,100 people just like you
  7. 7. The 25% of the population in China with the highest IQ is..
  8. 8. … is greater than the total population of North America.
  9. 9. In India, it’s the top 28%
  10. 10. They have more smart kids than we have kids
  11. 11. DID YOU KNOW
  12. 12. During the course of this presentation…
  13. 13. 2 babies will be born in the Netherlands 244 babies will be born in China 351 babies will be born in India
  14. 14. 1 out of 4 workers today is working for a company they have been employed by for less than one year
  15. 15. more than 1 out of 2 are working for a company they have worked for for less than five years
  16. 16. We are currently preparing students for jobs that don’t yet exist..
  17. 17. Using technologies that haven’t been invented..
  18. 18. In order to solve problems we don’t know are problems yet.
  19. 19. Richest in the world Dominates the world trade Booming exchange trades Flourishing culture Strongest education system World center of innovation and invention
  20. 20. The Netherlands… in the 17th century
  21. 21. DID YOU KNOW
  22. 22. There are over 2.7 billion searches performed on Google each month
  23. 23. To whom were these questions addressed before Google?
  24. 24. The number of text messages sent and received every day exceeds the total population of the planet
  25. 25. It is estimated that 40 exabytes (4.0 x 1019) of unique new information will be generated worldwide this year.
  26. 26. That is more than in the previous 5,000 years.
  27. 27. The amount of new technical information is doubling every 2 years
  28. 28. For students starting a four-year technical or college degree, this means that…
  29. 29. half of what they learn in their first year of study will be outdated by their third year of study.
  30. 30. By 2010 it is predicted to double every 72 hours
  31. 31. DID YOU KNOW
  32. 32. Social media are the #1 activity on the web
  33. 33. Years to reach 50 million users Radio (38 years) TV (13 years) Internet (4 years) iPod (3 years) …
  34. 34. Facebook added 100 million users in less than 9 months iPhone applications hit 1 billion in 9 months
  35. 35. % of companies using LinkedIn as a primary tool to find employees… 80%
  36. 36. The fastest growing segment on Facebook… 55 to 65 year-old females
  37. 37. 80% of Twitter usage is mobile people update anywhere, anytime… imagine what that means for bad customer experiences?
  38. 38. What happens in Vegas stays…. on Youtube, Flickr, Twitter, Facebook….
  39. 39. The #2 largest search engine in the world is… Youtube
  40. 40. 25% of search results for brands are links to user-generated content
  41. 41. 34% of bloggers post opinions about products & brands
  42. 42. 78% of consumers trust peer recommendations
  43. 43. Only 14% trust advertisments
  44. 44. Record declines at largest newspapers because we no longer search news, the news finds us.
  45. 45. In the near future we will no longer search for products and services they will find us via social media
  46. 46. Successful companies in social media listen first, sell second
  47. 47. So, what does it all mean?
  48. 48. shifthappens
  49. 49. NOW YOU KNOW

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