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Very inspiring presentation about the changing consumer-behavior in informatiegathering and -sharing. Source: Youtube and me.

Very inspiring presentation about the changing consumer-behavior in informatiegathering and -sharing. Source: Youtube and me.

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  • 1. Morris Communicatie B.V. Communication Trends Yvette van Braam Morris, January 2010
  • 2. DID YOU KNOW
  • 3. Sometimes size does matter
  • 4. If you’re one in a million in China…
  • 5. ..there are 1,300 people just like you
  • 6. In India there are 1,100 people just like you
  • 7. The 25% of the population in China with the highest IQ is..
  • 8. … is greater than the total population of North America.
  • 9. In India, it’s the top 28%
  • 10. They have more smart kids than we have kids
  • 11. DID YOU KNOW
  • 12. During the course of this presentation…
  • 13. 2 babies will be born in the Netherlands 244 babies will be born in China 351 babies will be born in India
  • 14. 1 out of 4 workers today is working for a company they have been employed by for less than one year
  • 15. more than 1 out of 2 are working for a company they have worked for for less than five years
  • 16. We are currently preparing students for jobs that don’t yet exist..
  • 17. Using technologies that haven’t been invented..
  • 18. In order to solve problems we don’t know are problems yet.
  • 19. Richest in the world Dominates the world trade Booming exchange trades Flourishing culture Strongest education system World center of innovation and invention
  • 20. The Netherlands… in the 17th century
  • 21. DID YOU KNOW
  • 22. There are over 2.7 billion searches performed on Google each month
  • 23. To whom were these questions addressed before Google?
  • 24. The number of text messages sent and received every day exceeds the total population of the planet
  • 25. It is estimated that 40 exabytes (4.0 x 1019) of unique new information will be generated worldwide this year.
  • 26. That is more than in the previous 5,000 years.
  • 27. The amount of new technical information is doubling every 2 years
  • 28. For students starting a four-year technical or college degree, this means that…
  • 29. half of what they learn in their first year of study will be outdated by their third year of study.
  • 30. By 2010 it is predicted to double every 72 hours
  • 31. DID YOU KNOW
  • 32. Social media are the #1 activity on the web
  • 33. Years to reach 50 million users Radio (38 years) TV (13 years) Internet (4 years) iPod (3 years) …
  • 34. Facebook added 100 million users in less than 9 months iPhone applications hit 1 billion in 9 months
  • 35. % of companies using LinkedIn as a primary tool to find employees… 80%
  • 36. The fastest growing segment on Facebook… 55 to 65 year-old females
  • 37. 80% of Twitter usage is mobile people update anywhere, anytime… imagine what that means for bad customer experiences?
  • 38. What happens in Vegas stays…. on Youtube, Flickr, Twitter, Facebook….
  • 39. The #2 largest search engine in the world is… Youtube
  • 40. 25% of search results for brands are links to user-generated content
  • 41. 34% of bloggers post opinions about products & brands
  • 42. 78% of consumers trust peer recommendations
  • 43. Only 14% trust advertisments
  • 44. Record declines at largest newspapers because we no longer search news, the news finds us.
  • 45. In the near future we will no longer search for products and services they will find us via social media
  • 46. Successful companies in social media listen first, sell second
  • 47. So, what does it all mean?
  • 48. shifthappens
  • 49. NOW YOU KNOW