Shift Happens

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Very inspiring presentation about the changing consumer-behavior in informatiegathering and -sharing. Source: Youtube and me.

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Shift Happens

  1. 1. Morris Communicatie B.V. Communication Trends Yvette van Braam Morris, January 2010
  2. 2. DID YOU KNOW
  3. 3. Sometimes size does matter
  4. 4. If you’re one in a million in China…
  5. 5. ..there are 1,300 people just like you
  6. 6. In India there are 1,100 people just like you
  7. 7. The 25% of the population in China with the highest IQ is..
  8. 8. … is greater than the total population of North America.
  9. 9. In India, it’s the top 28%
  10. 10. They have more smart kids than we have kids
  11. 11. DID YOU KNOW
  12. 12. During the course of this presentation…
  13. 13. 2 babies will be born in the Netherlands 244 babies will be born in China 351 babies will be born in India
  14. 14. 1 out of 4 workers today is working for a company they have been employed by for less than one year
  15. 15. more than 1 out of 2 are working for a company they have worked for for less than five years
  16. 16. We are currently preparing students for jobs that don’t yet exist..
  17. 17. Using technologies that haven’t been invented..
  18. 18. In order to solve problems we don’t know are problems yet.
  19. 19. Richest in the world Dominates the world trade Booming exchange trades Flourishing culture Strongest education system World center of innovation and invention
  20. 20. The Netherlands… in the 17th century
  21. 21. DID YOU KNOW
  22. 22. There are over 2.7 billion searches performed on Google each month
  23. 23. To whom were these questions addressed before Google?
  24. 24. The number of text messages sent and received every day exceeds the total population of the planet
  25. 25. It is estimated that 40 exabytes (4.0 x 1019) of unique new information will be generated worldwide this year.
  26. 26. That is more than in the previous 5,000 years.
  27. 27. The amount of new technical information is doubling every 2 years
  28. 28. For students starting a four-year technical or college degree, this means that…
  29. 29. half of what they learn in their first year of study will be outdated by their third year of study.
  30. 30. By 2010 it is predicted to double every 72 hours
  31. 31. DID YOU KNOW
  32. 32. Social media are the #1 activity on the web
  33. 33. Years to reach 50 million users Radio (38 years) TV (13 years) Internet (4 years) iPod (3 years) …
  34. 34. Facebook added 100 million users in less than 9 months iPhone applications hit 1 billion in 9 months
  35. 35. % of companies using LinkedIn as a primary tool to find employees… 80%
  36. 36. The fastest growing segment on Facebook… 55 to 65 year-old females
  37. 37. 80% of Twitter usage is mobile people update anywhere, anytime… imagine what that means for bad customer experiences?
  38. 38. What happens in Vegas stays…. on Youtube, Flickr, Twitter, Facebook….
  39. 39. The #2 largest search engine in the world is… Youtube
  40. 40. 25% of search results for brands are links to user-generated content
  41. 41. 34% of bloggers post opinions about products & brands
  42. 42. 78% of consumers trust peer recommendations
  43. 43. Only 14% trust advertisments
  44. 44. Record declines at largest newspapers because we no longer search news, the news finds us.
  45. 45. In the near future we will no longer search for products and services they will find us via social media
  46. 46. Successful companies in social media listen first, sell second
  47. 47. So, what does it all mean?
  48. 48. shifthappens
  49. 49. NOW YOU KNOW

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