ICT is a driver for Hercules Trophy International

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The presentation that our CEO gave for the ADM crowd in Belgium about the importance of ICT for the Hercules Trophy business.

The presentation that our CEO gave for the ADM crowd in Belgium about the importance of ICT for the Hercules Trophy business.

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  • 1. ICT is a driver for our businessThe Networked Teambuilding Competition December 8, 2010 Hercules Trophy International Confidential
  • 2. Hercules Trophy International cvba is aCooperation that touches the hearts of fans all over the world before, during and after Hercules Trophies.Hercules Trophy = 1 day event, corporate teams of 5, 12 challenges, loads of fun, online-offline connection Hercules Trophy International Confidential | December 8, 2010 | slide 1
  • 3. Active in starting in actively planning to go to and looking into(and The North Pole of course) Hercules Trophy International Confidential | December 8, 2010 | slide 2
  • 4. Hercules Trophy 2011 | December 8, 2010 | slide 3
  • 5. Our Big Hairy Audacious Goal By 2015 7.000 corporate teams will participate on a yearly basis on at least 5 continents generating over 100mil clicks from 120.000 fans Hercules Trophy International Confidential | December 8, 2010 | slide 4
  • 6. The ICT environmentthat is provided by Hercules Trophy International to partners everywhere in the world is vital in our strategy. It’s part of the concept and contains integratedtools that are indispensible for the marketingand organisation of the finest business sports experience in the world. In fact, we have become a SAAS provider without even realising it. Hercules Trophy International Confidential | December 8, 2010 | slide 5
  • 7. Our ICT environment creates a huge Competitive Advantage Driving Conversation with contacts, suspects, prospects, customers and fansAchieving end-to-end Operational Excellence everywhere in the world Hercules Trophy International Confidential | December 8, 2010 | slide 6
  • 8. 12 years ago we decided to go for an online, mature, best ofbreed architecture that grew every year without ever becoming “dirty”. • Maintainable • Adaptable • Transparent • Userfriendly • Reliable • Efficient We use the SCRUM principles in our development processes And we believe that Form Follows Function (1896- Louis Sullivan) Hercules Trophy International Confidential | December 8, 2010 | slide 7
  • 9. All our servers are powered by HP and ict4meWe are standardised on MicrosoftWe are migrating the front-end to a multi-platform environmentAll our tools are onlineWe have a 24/7 monitoring and problem solving serviceWe run a development, test and a production environmentThe referee environment can run online/offline during the event Hercules Trophy International Confidential | December 8, 2010 | slide 8
  • 10. The online CRM helps us turn contacts into suspects into prospects into customers into fans.The CRM integrates contact mgt, forecasting, reservations, ordering, invoices, team management, campaign management… Wherever we are, the CRM provides us one online view on the customerThe online CMS is the environment to translate all our content in different languages. Our partners can do this themselves. Hercules Trophy International Confidential | December 8, 2010 | slide 9
  • 11. • Every country has a separate landingpage (www.herculestrophy.xx)• Landingpages are used as “first impression”. Conversion is most important business driver. • www.herculesfan.com helps us create a conversation with the fans and between the fans • Vital to keep our organisational overheads low and drives operational excellence. It is fully integrated with the operations systems that run the competition during the event. Hercules Trophy International Confidential | December 8, 2010 | slide 10
  • 12. • The referee’s office runs in online/offline mode• We support mobile scoring• We support sms on site• People can follow the scores online• Tons of personalised documents are generated one day before the event• The cashier is directly connected with the CRM Hercules Trophy International Confidential | December 8, 2010 | slide 11
  • 13. • Social media is a key driver to Hercules Trophy. We use it to tap into the conversations are fans are having in their communities.• Our social media policy is based on Nordstrom Rules: “Use best judgement in all situations. There will be no additional rules.”• We offer our partners guidelines, tips&tricks and best practices around LinkedIn, Facebook, Twitter, YouTube, SEO, Blogging, DailyMotion, Slideshare …• Our Whuffie Report gives a detailed weekly overview of online interactionHercules Trophy International Confidential | December 8, 2010 | slide 12
  • 14. Questions? Hercules Trophy International Confidential | December 8, 2010 | slide 13