Social business - KdH 2012

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Social business - KdH 2012

  1. 1. Yves Van SetersTeam leader External CommunicationsIBM BeneluxIBM Social Business – An IntroductionXM² -Karel de Grote-Hogeschool © 2012 IBM Corporation
  2. 2. Yves Van Seters•Team Leader Media Relations & External Communications IBM BeNeLux•17 years of experience in sales, marketing & communications•Active in Social Media since 2009 • Twitter, Tumblr, Linkedin, Foursquare, Slideshare, Youtube, Google+ • IBM SmartCloud, Connections•IBM Social Maven2 © 2012 IBM Corporation
  3. 3. IBM•NYSE: IBM•Hardware, software, services, consultancy•B2B•Revenue in 2011: 106.916.000 000 000 USD•Employees WW: 433.362 Source: IBM annual report 2011: http://ibm.co/TAccAs 3 © 2012 IBM Corporation
  4. 4. “What does Social means to you?” “What does Business means to you?” ”What does Social Business means to you”4 © 2012 IBM Corporation
  5. 5. Communications Collaboration Commerce5 © 2012 IBM Corporation
  6. 6. Social BusinessSmarter Communications6 © 2012 IBM Corporation
  7. 7. 7 © 2012 IBM Corporation
  8. 8. The “New” Comm’s Social Engagement Comm’s Credibility Sales Leads8 © 2012 IBM Corporation
  9. 9. •Social •News •Customers Listen•Credibility •Topics Generate identify•Leads ($) •Trends•Press•Social Share Develop •Content•Stage •Stories9 © 2012 IBM Corporation
  10. 10. Trending • Black-out van elektriciteit gemakkelijker te voorkomen dan gedacht.Content Result10 © 2012 IBM Corporation
  11. 11. Trending • Van Sportanalist naar SportvoorspellerContent Result11 © 2012 IBM Corporation
  12. 12. Staged12 © 2012 IBM Corporation
  13. 13. TedX Flanders13 © 2012 IBM Corporation
  14. 14. Social BusinessSmarter Collaboration14 © 2012 IBM Corporation
  15. 15. The Globally Integrated EnterpriseThe globally integrated enterprise is a company that fashionsits strategy, its management, and its operations in pursuit of anew goal: the integration of production and value deliveryworldwide.15 © 2012 IBM Corporation
  16. 16. The Social Enterprise: 5 Emerging Trends1. Social Technology re-shapes Corporate Culture2. Social Technology is “The New Intranet”3. Social Standards come to the Enterprise4. Social Meets Mobile5. Social Technology drives Business Source: http://www.slideshare.net/lbenitez/enterprise-social-media-5-emerging-trends16 © 2012 IBM Corporation
  17. 17. Trend #2: Social Technology is “The New Intranet” It’s no longer about locking content in an email ecosystem “… companies are implementing social from the inside out […] they are testing the waters by deploying intranet-based social systems. The top three drivers for such deployments are 1. employee collaboration, 2. efficiency in locating people and resources 3. idea generation”…Source: Informationweek: http://bit.ly/RRgB4i 17 © 2012 IBM Corporation
  18. 18. Why Social ? Social Improves: •Product Innovation •Workforce Optimization •IT Support •Marketing •Operations Source: http://www.slideshare.net/rhappe/the-2011-state-of-community-management18 © 2012 IBM Corporation
  19. 19. Integrated Capabilities of IBM Connections19 © 2012 IBM Corporation
  20. 20. 20 © 2012 IBM Corporation
  21. 21. Trend #4: Social meets Mobile “Individual employees are able to put the latest mobile devices and apps to productive business use faster than their employers can. [...] What it means: Companies have little control over who uses these.” Collaborate anytime, anywhere with anyoneSource: Forrester- http://bit.ly/ZaSyS8 21 © 2012 IBM Corporation
  22. 22. Explosive Mobile growth - BYOD• Apple sold more mobile devices in 2011 than Macs in last28 yrs• More than 50% of Facebook’s activity is via mobile• 64.2M use mobile for social networking in the US• 88% companies report employees use personal devices• #2 priority for CIO’s in 2012Source: http://www.gartner.com/it/page.jsp?id=1897514Source: http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/Source: http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717Source: http://mashable.com/2012/02/23/comscore-mobile-study/ 22 © 2012 IBM Corporation
  23. 23. Mobile Trends Source: IBM Tech Trends Report http://ibm.com/developerworks/techtrendsreport23 © 2012 IBM Corporation
  24. 24. Social BusinessSmarter Commerce24 © 2012 IBM Corporation
  25. 25. Social is a game changer25 © 2012 IBM Corporation
  26. 26. What is the use of Big Data ? Police chiefs fight crime with data Marketers predict individual behaviors Farmers track livestock in real time Doctors deliver personalized prescriptions Retailers foresee emerging shopping trends Chief Supply Chain Officers change assortments in seconds 2626 © 2012 IBM Corporation
  27. 27. The age of the empowered customer Customers now have Social networking and Customer This is changing unlimited access to mobile commerce expectations of the entire way information and can have dramatically service, price and products are instantly share it changed the dynamic delivery are soaring sourced, manufactur with the world between buyer and ed and distributed— seller and making business more complex than ever 250 million 75% $93 billion Number of tweets sent Percentage of people who Amount in sales missed due via Twitter each day believe companies don’t tell to out of stock inventory the truth in advertisements 2727 © 2012 IBM Corporation Sources:, Techcrunch Oct 2011, Yankelovich, Evolution of Advertising and Media, 5th Annual Store Systems Study, IHL Group and RIS News, 2008
  28. 28. Commerce going Social• Enterprises are increasinglymonitoring social media • Twitter, Facebook, LinkedIn, Quora, etc• Provide Customer Support• Discover New Ideas• Monitor Competitors28 © 2012 IBM Corporation
  29. 29. Analytics make you smarter• Increasing # of companies leveraging social analytic tools • Analyze consumer sentiment • React immediately • Anticipate customer needs29 © 2012 IBM Corporation
  30. 30. Smarter Commerce: Shoes IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend Usually women’s heels stay high during a downturn; perhaps not this timeAn IBM (NYSE: IBM) computer-basedanalysis of billions of social media postspredicts an intriguing change on thehorizon in women’s shoe fashions, withheel heights– currently in nosebleedterritory – poised to decline. The IBMproject highlights the predictivecapabilities of social media analysis as asource of valuable insight that can helpdrive business strategies and results.30 © 2012 IBM Corporation
  31. 31. 3131 © 2012 IBM Corporation
  32. 32. 32 © 2012 IBM Corporation
  33. 33. 33 © 2012 IBM Corporation

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