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Social Business @ IBM: Guest lecture for XM² of KdG

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Guest lecture on how Social Media impacted IBM to become a Social business

Guest lecture on how Social Media impacted IBM to become a Social business

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  • 1. © 2013 IBM Corporation Social Business
  • 2. © 2013 IBM CorporationIBM Confidential Breaking News New study reveals #Social is over ! Researchers advice #KdH #XM² students to find new studies ow.ly/vcVlv
  • 3. © 2013 IBM CorporationIBM Confidential Study based on Epidemiological modeling of online social network dynamics Source: http://tcrn.ch/P9hdpv By 2017, Facebook will loose 80% of its users !
  • 4. © 2013 IBM CorporationIBM Confidential Debunking Princeton “No Princeton students by 2021” “No „air‟ by 2060”
  • 5. © 2013 IBM CorporationIBM Confidential We are making a new future for our clients, our industry and our company. Big Data & Analytics • We are making market by transforming industries and professions with data Cloud • We are remaking enterprise IT for the era of cloud Social • We are enabling systems of engagement for enterprises. And we are leading by example.
  • 6. © 2013 IBM CorporationIBM Confidential Some numbers • 99,571 mio USD Revenu (2013 • 6,2 bio USD R&D investment (2013) • 6.809 # Patents (2013) • 431.212 (including 5 Noble Prize winners) # of Employees WW
  • 7. © 2013 IBM CorporationIBM Confidential Ideas that shaped a century
  • 8. © 2013 IBM CorporationIBM Confidential IBM Researches are active in all kinds of fields…
  • 9. © 2013 IBM CorporationIBM Confidential A boy and his atom
  • 10. © 2013 IBM CorporationIBM Confidential What does this has to do with social business ? Meet our sexiest asset: Lisa Seacat Deluca, IBM, Master inventor THE IBMER
  • 11. © 2013 IBM CorporationIBM Confidential IBM is always looking for meaningfull dialogue in the social sphere
  • 12. © 2013 IBM CorporationIBM Confidential We‟re looking to push innovation through Social Media
  • 13. © 2013 IBM CorporationIBM Confidential Social Media is in our core  Train  Listen  Learn  Share  Engage  Both Internaly and Externaly
  • 14. © 2013 IBM CorporationIBM Confidential IBMers actively on Twitter 40.000 IBMers present at Facebook 198.000 IBMers utilizing LinkedIn, including Alumni 378.000 14 IBM channels On YouTube 200+ Tweets upon the launch of our CMO study 1.000.000 IBMers collaborating With 200.000 non- IBMers via DevelopersWorks 100.000 Individual blogs maintained regularly 17.000 IBMers profiled at IBM connections 431.212 Active page views a DAY of Wikis 1.000.000
  • 15. © 2013 IBM CorporationIBM Confidential Social Media Sites blocked Only Marketing engages Social Media Only approved employees engage All employees are deputized Everyone does their own thing Spectrum of trust and guidance
  • 16. © 2013 IBM CorporationIBM Confidential Social Media Guidelines @ IBM
  • 17. © 2013 IBM CorporationIBM Confidential17 “The leading brands of the future will be those who can communicate with their customers the most relevant way.” - Yuchun Lee, IBM VP Enterprise Marketing Management Group
  • 18. © 2013 IBM CorporationIBM Confidential Social business focusses on business outcomes, business models and management related to use of social media technologies Social Business – a definition
  • 19. © 2013 IBM CorporationIBM Confidential Social Selling Social Collaboration Social Networking •Networking •Corporate Branding •Marketing •Communications •Personal Branding … •Collaboration •Integration of Social Media •in day 2 day business • Sales • CRM • … SOCIAL BUSINESS
  • 20. © 2013 IBM CorporationIBM Confidential Listen identify DevelopShare Generate •Social •News •Customers •Topics •Trends •Content •Stories •Credibility •Leads ($) •Press •Social •Stage
  • 21. © 2013 IBM CorporationIBM Confidential
  • 22. © 2013 IBM CorporationIBM Confidential Social Media Outlet Slug Examples Twitter Handles @IBM Hashtags #IBMWatson #NYGCWatson According to @WHO, cancer rate increased 10% since 08. #NYGCWatson prototype using genome to speed treatment http://ibm.co/1cXTb6u And ofcourse we exagerate
  • 23. © 2013 IBM CorporationIBM Confidential
  • 24. © 2013 IBM CorporationIBM Confidential Your future willbe a playing ground IBM Global CMO Study 2014: http://www-935.ibm.com/services/uk/cio/cmo/reg.html
  • 25. © 2013 IBM CorporationIBM Confidential Today social is inextricably connected with mobile
  • 26. © 2013 IBM CorporationIBM Confidential
  • 27. © 2013 IBM CorporationIBM Confidential
  • 28. © 2013 IBM CorporationIBM Confidential So let‟s have fun! Bring Big Data and apps together: Meet EI !
  • 29. © 2013 IBM CorporationIBM Confidential Never the less, a socialy engaged enterprise need people like you  Advice us on how to become truly engaging  Help us to keep our authenticity  Naviate us through the ocean of social, finding the right influencers
  • 30. © 2013 IBM CorporationIBM Confidential 30
  • 31. © 2013 IBM CorporationIBM Confidential