Social Business Evening Academy


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  • use phone : really … I’m not kidding. Sometimes we send an email because it’s fast and easy, but in some case asking the question and/or answering to it would be much better by phone. use instant messaging : not available and allowed in all companies, but this is a good solution for quick and interactive discussions. At IBM we make an heavy use of Lotus Sametime, but MSN, Skype, Jabber might be valid alternatives (most of these tools are not appropriate to chat about confidential topics) get a coffee break : make a break and get a coffee with the person with whom you need to talk. This is a good and informal way of communicating use a RSS reader : try to replace newsletters by a RSS reader. This way you will avoid filling up your inbox with mails that very often we do not read. RSS readers should also be used to get updates / alerts from websites / blogs. blogs : instead of sending an email to many people asking them for ideas / feedback use Social softwares tools like blogs or wikis file sharing solutions : instead of sending a file via email, use a file sharing solution like Files from Lotus Connections
  • Social Business Evening Academy

    1. 1. Yves Van Seters – External Communications & Media Relations IBM BeLux How to Behave Online The gateway to success in Social Media
    2. 2. Agenda <ul><li>How to behave online </li></ul><ul><li>Social Media </li></ul>
    3. 3. Question: <ul><li>Who’s afraid to open his mailbox ? </li></ul><ul><li>What is the average ‘ unread ’ count in your mailbox ? </li></ul><ul><li>Who’s able to handle his e-mail timely ? </li></ul><ul><li>Who cursed his mailbox recently ? </li></ul><ul><li>Who thought about alternatives for mail ? </li></ul>
    4. 4. E-mail-less ? Is it possible ? <ul><ul><li>About 2 years ago Luis Suarez found that dealing with his emails was taking too much time so he decided to change his way of working and collaborating. </li></ul></ul><ul><ul><li>Since the beginning of 2009 he has received an </li></ul></ul><ul><ul><li>average of 21 emails a week , </li></ul></ul><ul><ul><li>most of them are calendar/meeting invitations. </li></ul></ul><ul><ul><li>He uses IBM Social Software </li></ul></ul>Luis Suarez – IBM Spain Social Software Adoption (BlueIQ): KMer, Community Builder & Social Computing Evangelist
    5. 5. Inventory Check <ul><li>Teamrooms Wiki´s </li></ul><ul><li>Secondlife Lotus Connections Jams LotusLive </li></ul><ul><li>TelePresence Text Messaging Sametime </li></ul><ul><li>QuickPlace Cattail Bluepages </li></ul><ul><li>ODW Bluepedia dogear Th1nkForward BeeHyve </li></ul><ul><li>Bluto </li></ul>
    6. 6. “ Social Software describes the online IBM technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves” Online Collaboration is … Personal Informal Fast A Conversation
    7. 7. Social Business Etiquette New Technologies (always on) Personal Contact (you and me) Business Private Social Business Etiquette
    8. 8. The Bar, The Backyard BBQ & The Office IMPACT
    9. 9. Eti·quoi ? <ul><li>Eti·quet·te de; v(m) geheel van beleefdheidsvormen (Van Dale) </li></ul><ul><li>Etiquette: zorgen ervoor dat mensen zich veilig en gemakkelijk voelen, zodat hun en uw kwaliteiten onder de aandacht kunnen komen (Erasmus, 1530) </li></ul><ul><li>Kern van etiquette is rekening houden met anderen en het nastreven van gelijkwaardigheid. Als we ons inleven kunnen we de situatie zelfs naar onze hand zetten. (Hoe het hoort) </li></ul><ul><li>“ Richtlijn, geen rechtlijn” of “adviezen, geen regels” </li></ul>
    10. 10. Proposition1 : <ul><li>De scheiding tussen werk en privé </li></ul><ul><li>kan de virtuele prullenbak in. </li></ul>
    11. 11. Proposition 2: <ul><li>“ Hi, sick 2day, l8er :-s”; dat kan </li></ul>
    12. 12. Propostion 3: <ul><li>Digitale communicatie gaat </li></ul><ul><li>ten koste van persoonlijke aandacht </li></ul>
    13. 13. Online Collaboration: Gateway to Social Media <ul><li>instant messaging </li></ul><ul><li>RSS-feed reader </li></ul><ul><li>Blogs </li></ul><ul><li>File sharing solutions </li></ul>Social Media
    14. 14. <ul><li>Social What? </li></ul>
    15. 15. Inventory Check <ul><li>Gebruikt Flickr </li></ul><ul><li>Gebruikt LinkedIn / Xing / Plaxo </li></ul><ul><li>Gebruikt Delicious </li></ul><ul><li>Gebruikt Digg </li></ul><ul><li>Leest blogs? </li></ul><ul><li>Reageert op een blog? </li></ul><ul><li>Heeft een blog? </li></ul><ul><li>Gebruikt RSS-feed readers </li></ul><ul><li>Gebruikt Instant messaging </li></ul><ul><li>Heeft geen idee wat Instant messaging is </li></ul><ul><li>Gebruikt VOIP </li></ul><ul><li>Heeft klanten of relaties die iets van bovenstaande dingen doet </li></ul><ul><li>Heeft een SmartPhone/BB/iPhone </li></ul><ul><li>Heeft een Hotmail / Gmail / Yahoo Account </li></ul><ul><li>Heeft iets opgezocht bij Yahoo? </li></ul><ul><li>Heeft iets opgezocht met Google? </li></ul><ul><li>Heeft iets opgezocht met Ask? </li></ul><ul><li>Heeft iets opgezocht op Wikipedia? </li></ul><ul><li>Heeft iets bijgedragen aan Wikipedia? </li></ul><ul><li>Gebruikt vergelijkingssites </li></ul><ul><li>Draagt bij aan vergelijkingssites </li></ul><ul><li>Heeft een Hyves account </li></ul><ul><li>Heeft een Facebook account </li></ul><ul><li>Heeft een Twitter account </li></ul>WIE
    16. 16. “ Social Media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves” Ironic Source: Social Media is … Editable Popular A Conversation Fast Historical
    17. 17. Statement : <ul><li>Social Media is a hype ! </li></ul>
    18. 19. The Communication Dilemma As it was … (and we liked it that way …) Grrr …
    19. 20. The Communication Dilemma As it is … (Oh, Boy …)
    20. 21. <ul><li>Should I go online? </li></ul>
    21. 22. It’s a good thing ! Source:
    22. 23. Power of social media & communities Update 26/11/09 Viewed: 9.274 1.658 Click Through (18%)
    23. 24. The Social Technographics® Ladder Model Audience propensity to use social media in business decision making/adoption activity Creators Critics Collectors Joiners Spectators Inactives Publish a blog Publish your own Web pages Upload video you created Upload audio/music you created Write articles or stories and post them Post ratings/reviews of products/services Comment on someone else’s blog Contribute to online forums Contribute to/edit articles in a wiki Use RSS feeds Add “tags” to Web pages or photos “ Vote” for Web sites online Maintain profile on a social networking site Visit social networking sites Read blogs Watch video from other users Listen to podcasts Read online forums Read customer ratings/reviews None of the above
    24. 25. The Social Technographics® ladder of business buyers *Source: Forrester's North American Media & Marketing Online Survey, Q2 2008, 5,002 respondents +Source: Forrester global survey of business decision makers and influencers, Q4 2008, 1217 respondents Groups include people participating in at least one activities while working on behalf of their businesses. 25% 69% 35% 19% 37% 21% US adults* 5% 91% 55% 48% 58% 43% B2B buyers+ Creators Critics Collectors Joiners Spectators Inactives
    25. 26. The Social Technographics® ladder of business buyers: by technology category Base: 1217 technology decision-makers at firms with 100 or more employees Source: North American and European B2B Social Technographics* Online Survey, Q4 2008 Groups include people participating in at least one of the activities monthly.
    26. 27. <ul><li>OK, I’m Sold! </li></ul><ul><li>Where do I join ! </li></ul>
    27. 29. + =
    28. 30. Social Media Adagio LISTEN LEARN CONTRIBUTE SHARE
    29. 31. ONLINE SUCCESS = Focus Activity Network Reputation
    30. 32. Only if you have interesting things to say, people will listen… IBM Evening Academy
    31. 33. ROI of Social Media <ul><li>ROI of Social Media can never be positive ! </li></ul>
    32. 34. Conclusion <ul><li>Behave online </li></ul><ul><ul><li>Business etiquette </li></ul></ul><ul><ul><li>Common Sense </li></ul></ul><ul><ul><li>Nothing complicated </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Not a fad </li></ul></ul><ul><ul><li>Easy Marketing </li></ul></ul><ul><ul><li>Enhances IBM & your brand, product, service </li></ul></ul>
    33. 35. Yves Van Seters External Communications & Media relations Belgium & Luxembourg Av.du Bourgetlaan 42 B-1130 BRUSSELS BELGIUM T: +32(0)2-225 21 11 M:+32(0)478-27 10 33 E: [email_address] @YvesVS