I love it 2012 social media

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  • Where we come from: 4K Ibm memory (1954) – pic = 692k, you need 170 of these devices to store the pic Where we go to: 1bit = 12 atoms storage
  • This release is focused on a variety of features and capabilities we heard from our user base and customers loud and clear! Here is the high level look at Lotus Connections Next. First, we are adding in our own, out of the box wiki service. We're also making communities totally customizable, themable, and widgetized! Our home page has turned into a Connections feed central, showing you news from your network, your subscriptions, and more. Profiles have become places to socialize, with twitter like status messages and comments and conversations. Plus, we have even more mobile support for all you iPhone users and mobile browsers! Finally, when it comes to social software, you said faster and easier installs and more information to let you know how these tools are being adopted. Ok, let's start with the wiki -
  • Main Point: Web 2.0 is far more interactive and driven by users than Web 2.0 – a classic Web 1.0 site was driven by a web master, and had a one directional model where users consumed – enter Web 2.0 that drives a two directional model where users contribute content and are more interactive. Now the value of the site isn’t limited to the defined set of interactions originally envisioned – the potential business value is exponentially greater as people have more flexibility in contributing and interacting with the content. Classic Web 1.0 site Web Master“ runs web site, end users only consume Few content editors Web site provides limited content Accumulates relatively small amounts of information and content Unidirectional View-only markup Only human users Admin defined Fixed categories Modern Web 2.0 site End users contribute to the web site, user empowerment Every user is a content editor and rater Web site provides collective contributions of all users Accumulates huge amounts of information and content from end users Bi-directional Semantically tagged markup Humans and applications as users User defined FlexibleTagging Folksonomy
  • YouTube PR, quoted from http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/ Facebook Statistics: http://www.facebook.com/press/info.php?statistics Twitter stats: http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
  • I love it 2012 social media

    1. 1. Yves Van Seters – External Communications & Media Relations IBM BeLux #ILOVEIT
    2. 2. Yves Van Seters
    3. 4. Inventory Check <ul><li>Uses LinkedIn / Xing / Plaxo </li></ul><ul><li>Uses Flickr / Picasa </li></ul><ul><li>Uses Delicious / Digg / ... </li></ul><ul><li>Reads blogs? </li></ul><ul><li>Reacts on a blog? </li></ul><ul><li>Has a blog? </li></ul><ul><li>Uses RSS-feed readers </li></ul><ul><li>Uses Instant messaging </li></ul><ul><li>Has no idea what Instant messaging is </li></ul><ul><li>Uses VOIP </li></ul><ul><li>Use these regularly ? </li></ul><ul><li>Has a SmartPhone/BB/iPhone/iPad/... </li></ul><ul><li>Has a Hotmail / Gmail / Yahoo Account </li></ul><ul><li>Looked something up with Yahoo? </li></ul><ul><li>Looked something up with Google? </li></ul><ul><li>Looked something up with Ask? </li></ul><ul><li>Looked something up on Wikipedia? </li></ul><ul><li>Contributed to Wikipedia? </li></ul><ul><li>Uses review sites </li></ul><ul><li>Contributes to a review site </li></ul><ul><li>Has a Facebook/Netlog/mySpace account </li></ul><ul><li>Has a Twitter account </li></ul>Who
    4. 6. Look how Social Media affects the world we live in…
    5. 9. I need to pee ! I peed ! I’m peeing here ! Why am I peeing ! Watch me pee ! According to several sources, someone has peed last night. Watch it on www.youtube.com / ...
    6. 10. Social Networking <ul><li>Networking </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketing </li></ul>
    7. 11. Networking: Flashmobs are funny !
    8. 12. Networking: Flashrobs are not !
    9. 13. Communications: Be aware of what you post (sometimes it is funny)
    10. 14. Communications: Be aware of what you post (sometimes it has consequences) Add. Communications: Be aware who you are connected to
    11. 15. Personal Branding
    12. 16. The Bar, The Backyard BBQ & The Office IMPACT (*) (*): ex zattevrienden.be
    13. 18. “ Social Media is all about RELEVANT CONTENT , addressing the shared interests of your constituencies”
    14. 19. Social Collaboration Social Networking <ul><li>Networking </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketing </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><li>… </li></ul><ul><li>Collaboration </li></ul><ul><li>Integration of Social Media </li></ul><ul><li>in day 2 day business </li></ul>
    15. 21. Blogs Communities Bookmarks Activities Wikis Files Connections Profiles
    16. 22. What was first ? 2004 2002
    17. 23. Social Selling Social Collaboration Social Networking <ul><li>Networking </li></ul><ul><li>Corporate Branding </li></ul><ul><li>Marketing </li></ul><ul><li>Communications </li></ul><ul><li>Personal Branding </li></ul><ul><li>… </li></ul><ul><li>Collaboration </li></ul><ul><li>Integration of Social Media </li></ul><ul><li>in day 2 day business </li></ul><ul><li>Sales </li></ul><ul><li>CRM </li></ul><ul><li>Smart Commerce </li></ul><ul><li>… </li></ul>SOCIAL BUSINESS
    18. 25. IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend Usually women’s heels stay high during a downturn; perhaps not this time An IBM (NYSE: IBM ) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.
    19. 26. SOCIAL BUSINESS a definition Social business focusses on business outcomes, business models and management related to use of social media technologies
    20. 28. Job of the future: Social Business Manager Monitoring & Engaging 54 Comments Target Site List Content Activation Plan 3,000 Clicks on bit.lys Videos & whitepapers most popular 420 Followers 790 Tweets 3,058 Mentions 180 Retweets Owns 6 lists Listed 43 times 603 Following SMEs Coordinated Dialogue BUs PR / MR
    21. 29. Never forget to tag ! Tagging is important !
    22. 30.
    23. 32. IBMers actively on Twitter 25.000 IBMers present at Facebook 198.000 IBMers utilizing LinkedIn, including Alumni 378.000 IBM channels On YouTube 200 + Tweets upon the launch of our CMO study 1.000.000 IBMers collaborating With 200.000 non-IBMers via DevelopersWorks 100.000 Regular Sametime instant messaging users, resulting in 40-50 million messages per day 400.000 Downloads of employee generated video- and podcasts 15.000.000 Minutes of LotusLive meetings, internally and externally each month 20.000.000 400.000 Individual blogs maintained regularly 17.000 IBMers profiled at IBM connections Active page views a DAY of Wikis 1.000.000
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