20120125 social enterprise applied webinar

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  • YouTube PR, quoted from http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/ Facebook Statistics: http://www.facebook.com/press/info.php?statistics Twitter stats: http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx
  • This release is focused on a variety of features and capabilities we heard from our user base and customers loud and clear! Here is the high level look at Lotus Connections Next. First, we are adding in our own, out of the box wiki service. We're also making communities totally customizable, themable, and widgetized! Our home page has turned into a Connections feed central, showing you news from your network, your subscriptions, and more. Profiles have become places to socialize, with twitter like status messages and comments and conversations. Plus, we have even more mobile support for all you iPhone users and mobile browsers! Finally, when it comes to social software, you said faster and easier installs and more information to let you know how these tools are being adopted. Ok, let's start with the wiki -
  • Why? To find for different audiences ways to add value to the total online culture. Instead of just using the latest tools & channels to tell a brand’s story.
  • that could be used by one of different communities. It is no problem, to experiment with, as long as you’re smart about it. And the experiments are coherent & authentic.
  • How to collaborate ? Find people who are already doing cool things in / for your target audience, and work with them to create something new, exciting and useful.
  • A broad group like dads, moms, students or athletes are definable in lots of niche communities with specific interests . For a a brand it’s important to identify the relevant niches and create ways to engage with each of them in its own way .

Transcript

  • 1. Yves Van Seters IBM SOCIAL ENTERPRISE APPLIED
  • 2. Yves Van Seters
  • 3. IBMers actively on Twitter 25.000 IBMers present at Facebook 198.000 IBMers utilizing LinkedIn, including Alumni 378.000 IBM channels On YouTube 200 + Tweets upon the launch of our CMO study 1.000.000 IBMers collaborating With 200.000 non-IBMers via DevelopersWorks 100.000 Regular Sametime instant messaging users, resulting in 40-50 million messages per day 400.000 Downloads of employee generated video- and podcasts 15.000.000 Minutes of LotusLive meetings, internally and externally each month 20.000.000 400.000 Individual blogs maintained regularly 17.000 IBMers profiled at IBM connections Active page views a DAY of Wikis 1.000.000
  • 4.  
  • 5. Social Media Social Networking Networking Communications Personal Branding Corporate Branding Marketing …
  • 6. “ We don’t have a choice on whether we DO social media, the question is how well we DO it. ” - Erik Qualman
  • 7. Flashmobs are funny !
  • 8. Flashrobs are not !
  • 9.
    • “ Social Media is all about
    • relevant CONTENT ,
    • addressing the shared interests
    • of your constituencies”
  • 10. To understand IBM’s Social business Strategy, One needs to understand IBM Globally Integrated Enterprise 100 years of Expertise With a vision
    • NYSE: IBM
    • Technology
    • B2B
    • Revenue in 2010: 106.900.000.000 USD (*)
    • Employees WW: 400.000
    Ibm100.com (*) IBM Full year earnings 2011
  • 11.  
  • 12. Social Media Social Collaboration Social Networking
    • Networking
    • Communications
    • Personal Branding
    • File sharing
    • Activities
    • Communities
  • 13. Blogs Communities Bookmarks Activities Wikis Files Connections Profiles
  • 14. “ It is not just about doing social media for doing it, but how you use these emerging technologies for social business ”
  • 15. Social Selling Social Collaboration Social Networking
    • Networking
    • Corporate Branding
    • Marketing
    • Communications
    • Personal Branding
    • Collaboration
    • Integration of Social Media
    • in day 2 day business
    • Sales
    • CRM
    • Smart Commerce
    SOCIAL BUSINESS
  • 16. Social Business in practice: Shoes! IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend Usually women’s heels stay high during a downturn; perhaps not this time An IBM (NYSE: IBM ) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.
  • 17. SOCIAL BUSINESS a definition Social business focusses on business outcomes, business models and management related to use of social media technologies
  • 18.  
  • 19. Social Media Guidelines @ IBM
  • 20. IBM is moving itself and its clients well beyond Social Media into a new era of collaboration, insight sharing, and lead generation it calls Social Business . One of the notions behind becoming a Social Business is that your employees should be front and centre in your digital activities . Since IBM no longer sells consumer products the brand experience for IBM is an experience with an IBMer. An experience that is increasingly happening online.
  • 21.  
  • 22. “ The leading brands of the future will be those who can communicate with their customers the most relevant way . ” - Yuchun Lee, IBM VP Enterprise Marketing Management Group
  • 23. IBM ’ s social business strategy is to catalog IBMers ’ expertise, manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer, we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale.
  • 24. IBM ’ s social business strategy is to catalog IBMers ’ expertise , manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer, we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale. Expert Locator
  • 25. Expert Locator Sponsored media /smarterplanet Mobile app
  • 26. IBM ’ s social business strategy is to catalog IBMers ’ expertise , manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer, we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale. Expert Relationship Management Social Aggregator Expert Locator
  • 27. Expert Relationship Management
  • 28. Social Aggregator
  • 29. IBM ’ s social business strategy is to catalog IBMers ’ expertise , manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer , we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale. Expert Relationship Management Social Aggregator Social Business @ IBM Expert Locator
  • 30. Social Business @ IBM
  • 31. IBM ’ s social business strategy is to catalog IBMers ’ expertise , manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer , we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale. Expert Relationship Management Social Aggregator Social Business @ IBM Expert Locator Social Business Manager Social Intelligence
  • 32. Social Business Manager 420 Followers 790 Tweets 3,058 Mentions Content Activation Plan SMEs Monitoring & Engaging Coordinated Dialogue 54 Comments 3,000 Clicks on bit.lys Videos & whitepapers most popular Target Site List Network Manager 180 Retweets Owns 6 lists Listed 43 times 603 Following BUs PR / MR
  • 33. Define a Social Media Strategy 1
  • 34. 2 Brainstorm about lots of small, good ideas, That is better than one big idea.
  • 35. Community collaboration creates innovation which leads to the best campaigns, content & ideas. 3
  • 36. 4 On the Internet is NO Mass Audience.
  • 37.
  • 38.  
  • 39. Some handy links Social @ IBM IBM Social Business Guidelines ibm.com/socialbusiness and always welcome at @yvesvs