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Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
Yves stappaerts presentation about mobile marketing
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Yves stappaerts presentation about mobile marketing

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Presentation I gave about mobile marketing in KHM / Lessius.

Presentation I gave about mobile marketing in KHM / Lessius.

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  • Presentation I gave about mobile marketing in KHM / Lessius.
    The paper (dutch) that goes with it can be found at http://yves.eightroad.com.
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  • 1. BIS & E-business<br />Ways to reach people with mobile marketing<br />Stappaerts Yves<br />
  • 2. Introduction<br />
  • 3. SMS Marketing<br />MMS Marketing<br />Bluetooth Marketing<br />Location Based Marketing<br />Mobiel Internet Marketing<br />Mobile Marketing?<br />
  • 4. Short Message Service<br />Interactief<br />Real time registration<br />SMS Marketing<br />
  • 5. SMS & Win<br />SMS NAW<br />SMS for Email<br />SMS to Screen<br />SMS Voting<br />SMS Mailing<br />SMS Marketing<br />
  • 6. Price<br />Free or payable<br />Gain profit  Premium<br />Branding  Standard<br />Keyword to Shortcode<br />(ex. SMS A,B,C of D + Win to 1234)<br />Retour SMS<br />Free or payable<br />Ex. Text to win this DVD<br />SMS & Win<br />Operation:<br />
  • 7. Full contact information<br />Traditional media added value<br />Measurable<br />Request for contact information<br />Name, age, residence, ...<br />Postcode database<br /> Brochures, advertisement, ...<br />SMS NAW<br />Operation:<br />
  • 8. GSM + E-mail<br />Request for information<br />SMS  Automatic e-mail<br />SMS  Mailing list<br />E-mail authentication  Confirmation<br />SMS for Email<br />Operation:<br />
  • 9. Message on screen<br />Events, TV, Exhibitions<br />Tickers, website or screen<br />Interactivity between users, organization and the other users<br />Send text<br />Filtersystem<br />Publish<br />Example:<br />JimTV, TMF, … use this system in their chat program<br />SMS to Screen<br />Operation:<br />
  • 10. Exhibitions, conferences, events, radio and television programs<br />People’s opinion<br />Yes / No <> Agree / Disagree <> Multiple choice<br />No voting machines<br />Can be done anywhere in the world<br />Example:<br />“So you think you can dance”<br />SMS Voting<br />
  • 11. Eén SMS, Groot publiek<br />Uitnodigingen, herinneringen,...<br />Eén bericht opstellen<br />Contactpersonen uitkiezen<br />Datum / Tijd<br />Voorbeeld:<br />Iedereen in je adresboek tegelijk laten weten dat je baby geboren is<br />SMS Mailing<br />Werking:<br />
  • 12. Multimedia Messaging Service<br />Multimedia successor to text messages<br />SMS: text max 140b<br />MMS: text, images, video, sound<br />Better than text messages, but used less<br />Support<br />Price<br />MMS Marketing<br />
  • 13. MMS Inbound gateway<br />MMS Outbound gateway<br />Competitions<br />Photo, video or sound<br />MMS Marketing<br />
  • 14. MMS & Win<br />MMS Mailing<br />MMS to Screen<br />MMS to Website<br />MMS Marketing<br />
  • 15. Both are about the same<br />MMS to Screen  Exhibitions, events, …<br />MMS to Website  Social networking,...<br />MMS to Website & to screen<br />
  • 16. Bluecasting<br />Not well known<br />Many possibilities<br />Personal and interactive<br />Measurable<br />Crowded<br />Branding<br />Audio, video, pictures, text and java<br />Bluetooth Marketing<br />
  • 17. Events: Concert, festival,...<br />Supermarket, Malls<br />Exhibitions<br />Catering<br />...<br />Bluetooth Marketing<br />
  • 18. Bluetooth server<br />Remote controlled<br />Scanning<br />Unit found  What Unit?<br />Adjust content type and format<br />Connect<br />Send content<br />Bluetooth Marketing<br />Werking:<br />
  • 19. Send content to users in a particular zone<br />GPS chip<br />Radiolocation<br />Measuring signal strength<br />WiMAX technology<br />Location based marketing<br />
  • 20. Bigger than ever expected<br />Influence iPhone  growth web apps<br />Difficulties for Telecom operators<br />Mobiel Internet Marketing<br />
  • 21. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 31, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  • 22. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 32, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  • 23. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 33, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  • 24. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 39, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  • 25. Mobiel Internet Marketing<br />Source: Meekers, Mary (Oktober 20, 2009) Slide 49, "Economy + Internet Trends“ in High Order Bit: The State of the Capital Markets, San Francisco: Morgan Stanley Tech research<br />
  • 26. Thank you for your attention<br />

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