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Marketing Communication<br />Near field communication<br />Stappaerts Yves<br />
Introduction<br />What is Near-Field Communication?<br />RFID<br />NFC<br />Bluetooth<br />Functions of NFC<br />Usage of ...
What is Near-Field Communication?<br />Wireless communication method<br />Small distance<br />10-20 cm<br />Similar techno...
RFID vs NFC<br />Radio Frequence Identification<br />RFID Tags<br />Product data<br />As resistor<br />Writable<br />Reada...
Usage of RFID<br />Alarm systems in malls<br />Product detection in shopping cart<br />Batch card<br />
Near-Field Communication<br />Same principle as RFID<br />Two-way communication<br /><ul><li>Especially targeted to mobile...
Functions of NFC<br />Peer to Peer<br />Read function<br />Card emulator<br />
Card Emulation<br />Smart Card<br />Batch card<br />Bank card<br />...<br />
Usage of NFC<br />
Usage of NFC<br />Since 2007 in Japan and South Korea<br />NFC as mobile wallet<br />20 million users after the first year...
NFC in Belgium<br />Experiments of Belgacom<br />PingPing<br />Delhaize store<br />Coca-Cola Test Machines<br />Accor Serv...
NFC in Belgium <br />New meal voucher at the end of 2010<br />As smart card<br />IBBT examines the opportunity of NFC<br />
Thank you for your attention<br />
Stappaerts yves - near field communication
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Stappaerts yves - near field communication

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Presentation i gave about near field communication at KHM / Lessius. The paper that goes with it can be found here: http://yves.eightroad.com

The paper itself was written in dutch.

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  • Presentation i gave about near field communication at KHM / Lessius. The paper that goes with it can be found here: http://yves.eightroad.com

    The paper itself was written in dutch.
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Transcript of "Stappaerts yves - near field communication"

  1. 1. Marketing Communication<br />Near field communication<br />Stappaerts Yves<br />
  2. 2. Introduction<br />What is Near-Field Communication?<br />RFID<br />NFC<br />Bluetooth<br />Functions of NFC<br />Usage of NFC<br />
  3. 3. What is Near-Field Communication?<br />Wireless communication method<br />Small distance<br />10-20 cm<br />Similar technologies<br />RFID<br />Bluetooth<br />
  4. 4. RFID vs NFC<br />Radio Frequence Identification<br />RFID Tags<br />Product data<br />As resistor<br />Writable<br />Readable<br />
  5. 5. Usage of RFID<br />Alarm systems in malls<br />Product detection in shopping cart<br />Batch card<br />
  6. 6. Near-Field Communication<br />Same principle as RFID<br />Two-way communication<br /><ul><li>Especially targeted to mobile devices.</li></li></ul><li>Bluetooth vs NFC<br />Both are wireless technologies over a short distance.<br />
  7. 7. Functions of NFC<br />Peer to Peer<br />Read function<br />Card emulator<br />
  8. 8. Card Emulation<br />Smart Card<br />Batch card<br />Bank card<br />...<br />
  9. 9. Usage of NFC<br />
  10. 10. Usage of NFC<br />Since 2007 in Japan and South Korea<br />NFC as mobile wallet<br />20 million users after the first year<br />
  11. 11. NFC in Belgium<br />Experiments of Belgacom<br />PingPing<br />Delhaize store<br />Coca-Cola Test Machines<br />Accor Services Test systemsin restaurants<br />
  12. 12. NFC in Belgium <br />New meal voucher at the end of 2010<br />As smart card<br />IBBT examines the opportunity of NFC<br />
  13. 13. Thank you for your attention<br />
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