Design and appliances
Studies, surveys, innovation, theories,
Urban workshops, profesional interventions.
To improve territories’ attractivity
with public spaces and urban atmospheres. Analysis, strategical position, accompaniment.
Graphic identity, webdesign,
A good product and a good service are no longer enough.
The product should be attractive, it must allure the user
and differ from its competitor. The design offers to the
company a strategic positioning allowing the
development of its ranges and its markets. Global process
This discipline is more than a simple formal definition :
analysis of needs, search for opportunities, strategic A project is made step by step.
proposals and creativity. First of all we need to expose
the market, the constraints and
Each project is revealing identity. It is the expression of the possibilities.
know-how and of the men who make it, it translates the
dynamics and the ethics of the teams implied in these Second step is to position as to work
processes. So the product benefits a better visibility , a on concepts : the strong ideas which
real coherence with the range, a direct return on will guide the project.
investment (better sales) and an indirect (improvement
of the public image), a motivation for the teams (a From this creative brainstorming we
beautiful product is more pleasant to sell)... can define realistic solutions : pre-projects.
One of this pre-projects is choosen to be
The industrial designer is able to understand aims from technically and aesthetically developped.
departments to conceive and create the better answer to
users’ expectation and company ‘s skills. It is possible to accompany the production
start or the commercial network.
Urban & Industrial Designer
Orium F4 2013 Desk-clock Laurels’ central place
Client : AIC-International, sales on demand. Client : Nantes Habitat, social housing office.
Team : Laurent Melet, sociologist ; Manuella Mercier, architect - geographer.
Order : To revitalize a central place in
a social housing district as to fight against
Proposal : The place was designed as a
metropolitan center : it’s too big for a social Our proposal is to open a pedestrian stream
district so it suffers residual streams. through secondary places ; to develop
To succeed in it we took back the Roman a central pavilion attracting people from
forum’s principle (created to revitalize the the street to the shops around the place ; to
center of the antique city). This allows us to create confidence and home-feeling with
restore a human dimension to the place. balconies and playgrounds.
Order : To identify the market’s
opportuneness for Orium desk-clocks. The inspiration came from the SEB group
with these brands : for each mood they
Proposal : With the diagnosis we can have a leading brand and a middle-second
expose hox the visibility of the brand one. In our case, a third range could
seems complicated because of disparates be more prestigious to become the
ranges and the miss of product identity. image engine for the all-brand.
The first step I proposed was to make Finally I proposed partnerships with
rational the ranges declensions. prestigiou brand from other markets.
With a same technical base we could Their image could benefit to the Orium’s
develop aesthetically and usely three image, yet visible with the french general
moods for the Orium brand : basical post-office and with the french national
classical and trendy. railways.
Urban & Industrial Designer
Gers-street Preliminary study for a streetscape guidance
Client : Nantes Habitat, social housing office. Client : city of Cholet, local authority.
Team : Laurent Melet, sociologist ; Landry Nzigou, geographer. Team : Urban and architectural studies, director : Fabrice Caillarec.
Order : How to make a guidance for
the urban furniture.
My work has been to explain to major
Proposal : Cholet is the second city in and General Direction the frame for
the department and the second a guidance in two steps.
industrial area of the region. The first step is a global problematic
Its story has been built with the textile about public space (linked with the
industry and as a point for commercial protection area for architectural.and
exchanges between bigger cities. urban patrimony).
A few projecs are changing the city : The second step is a study about the more
new center district, rehabilitation in adequate guidance tool : who manage it,
social housing districts, new districts the action areas, the differentiations,
with a sustainable goal, new theater. the furniture ranges...
Proposal : We have worked a theorical
process for social districts inspired in
medical situationnist approach.
In coherence with this we have proposed
new design solutions.
Our aim was to graduate spaces :
between the street (public) and the house
(private) we have drawn semi-private
Order : To identify factors of spaces. The access is reserved for
non-attractiveness in a “bad-living” inhabitants but the border with the street
social housing district. is not “hard” with a bank and a copse.
Urban & Industrial Designer
Theorical Action Process for Social Districts Product Identity of the City
Client : Nantes Habitat, social housing office. Reference : Master 2 “Cities & Territories”, University + School of Architecture of Nantes.
Team : Laurent Melet, sociologist. Directors : Patrick Besseau, School of Architecture ; Jacques Fache, Geographic Institute.
Theme : How could a local authority
improve its attractivity and services Actual design is part of a story started
with design and furnitures designs. with first tools : evolution of needs and
how to answer these.
Study : First I have searched why The design has known commercial drifts
human beings have been organized but it still a competitivity revealer which
in hierarchical communities then in could benefit cities.
cities. Understanding the goal of the cities Working on the product identity for a local
allows to understand its futures and how authority as well as a industrial one
to make it (potentialities and limits becomes a silent communicative weapon
in urbanism). (like graphic and architectural identity are).
Order : To identify factors of
non-attractiveness in a “bad-living” We first looked for an urban and social
social housing district. anticipation (Jane Jacobs and CPTED).
The risk of strategies like CPTED is
to take away the evil without looking
Proposal : A phone survey with hundred after it, so we proposed a new mindset for
of persons of the conglomeration highlights districts inspired of medical "situationnist
that the district has the worst reputation approach" : 1, prevention - to avoid the evil
of the city because of crimes and bands of appears ; 2, care - to minimize the
teenagers and young adults. The statistics consequences and to avoid the infection
from police confirms more important ; 3, curative - to prevent complications and
phenomenas of incivilities here. to rehabilitate the patient.
Since 2007 - references : Nantes Habitat, city of Cholet, AIC-International
Missions for plan and strategy design.
_ I am part of a new approach for social housing districts.
_ I propose new visions for urban environment.
Press _ I prepare bases for a streetscape’s guidance.
_ I develop the data architecture for commercial launch.
Some issues about my works :
2008 - LeBlogAuto / Nisha - 2007 - Créanum
2006 - L'Action Auto-Moto /Interior Motives / Modify / Recognitions
France Routes / Auto Industry / AllCarNews / Freelance Designer
Le Dauphiné Libéré / Car Design News / DesignFax Best Production Interior - Interior Motives, 2006
2005 - www.moebus.net / www.nantes-campus.fr Winner “Futuristic & Technoid” - Möbus, 2005 2006-2007 - references : L'Action Auto-Moto (Hachette
2003 - Arteamerica. Filipacchi Presse), AIC-International, Mediaworks,
CIMaCo - P.L.I. Packaging, Musicampus, …
I have been invited to express myself about Consulting, external design and charged of creation.
industrial and urban design : _ I create and develop products and graphic identities
2009 - Ad’Missions Nantes for local and multinational firms.
2008 - Plan Urbanisme Construction _ I help the new design process for Chanel Watches.
et Aménagement / l'Humanité. _ I imagine and draw the « new 2cv » interior for
national press magazine L’Action Auto-Moto.
I am a regular chonicler for the french website
Admirable Design, a blogger for Worldwide Design
and coordinator for the design platform project :
http://fr.design-platform.org 2005-2006 - societies : Siemco et SCAO (Fr)
Smurfit Kappa group, european first in cardboard packaging.
_ I solve a conception problem after 6 failed attempts
from other originators.
_ I perform technical cosmetic, food and household packagings.
2008 : Master 2 Professional “Cities& Territories”
Nantes’ Architecture School, Legislation University and Geographic Insitute 2002 - 2004 - agencies : Design Office (Lyon, Fr),
Memory : Product identity of the city : how can a local authority develop Mal de Ojo (Habana, Cuba), NECTART Créations (Annecy, Fr)
its attractiveness and services with good urban and space designs. Training periods during Industrial Designer dergree.
_ I create and develop two knives ranges
chosen by Carrefour Europe after a world consultation.
2006 : Industrial Designer, 5 years degree, 4th of pomotion _ I create interior designs and graphics for local and multinational firms.
The Nantes Atlantique School of Design _ I study popular creations in Cuba and nomadic way of life in France.
Project : Truck cab, with Renault Trucks.
Best Production Interior (Interior Motives Design Awards 2006).
74 rue Appert, 44100 Nantes, France
Tel. : +33 9 54 37 98 16
Fax : +33 9 59 37 98 16
Mob. : +33 6 81 10 48 60