LADY GAGA                             THE MONSTER BALL TOUR                                 DVD LAUNCH EVENT              ...
Tuesday, November 22, 2011
LADY GAGA THE MONSTER BALL TOUR     What will be at Each Venue?                                          Pop-up stores sel...
LADY GAGA THE MONSTER BALL TOUR                             Venue #1-Monday           Museum of Natural History           ...
LADY GAGA THE MONSTER BALL TOUR                                                                                           ...
LADY GAGA THE MONSTER BALL TOUR                              Venue #2-Tuesday                             Lincoln Center  ...
LADY GAGA THE MONSTER BALL TOUR                                                                                           ...
LADY GAGA THE MONSTER BALL TOUR                             Venue #3-Wednesday                 Madison Square Garden      ...
LADY GAGA THE MONSTER BALL TOURTuesday, November 22, 2011
LADY GAGA THE MONSTER BALL TOUR                             Venue #4-Thursday                      Meatpacking District   ...
LADY GAGA THE MONSTER BALL TOURTuesday, November 22, 2011
LADY GAGA THE MONSTER BALL TOUR                              Venue #5-Friday                             Battery Park     ...
LADY GAGA THE MONSTER BALL TOURTuesday, November 22, 2011
LADY GAGA THE MONSTER BALL TOUR                                       COSTS & BUDGET DETAILSTuesday, November 22, 2011
LADY GAGA THE MONSTER BALL TOUR                             Measurement & Results               Quantitative            • ...
thank you!Tuesday, November 22, 2011
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Lady Gaga Monster Ball DVD campaign

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Assignment: Create a launch event for the Lady Gaga Monster Ball DVD release. Events mkt - NYU SCPS.

This is a 5 day event taking place in Manhattan, as the "Gaga Island". wouldn't it be cool?


-venue#1: 6 Six eggs displayed at the main entrance / VideoProjection/Pop up store / Information/clue regarding next location (Live and SM)
-venue#2: Giant banners to be unveiled / Classical quartets/bands playing alongVideoProjection / Pop up store / Information/clue regarding next location (Live and SM)
-venue#3: Flash Mob dancing to video projection / Pop up store / Information/clue regarding next location (Live and SM)
-venue#4: Outdoor gallery of meat dresses designed by top designers from the area /Pop up store
Information/clue regarding next location (Live and SM)
-venue#5: Outdoor Surprise free LG performance on a barge, moves along the hudson and east rivers

*patnership with Apple

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Lady Gaga Monster Ball DVD campaign

  1. 1. LADY GAGA THE MONSTER BALL TOUR DVD LAUNCH EVENT 1Tuesday, November 22, 2011
  2. 2. Tuesday, November 22, 2011
  3. 3. LADY GAGA THE MONSTER BALL TOUR What will be at Each Venue? Pop-up stores selling advanced Ipad stations to order DVD copies copies of the DVDTuesday, November 22, 2011
  4. 4. LADY GAGA THE MONSTER BALL TOUR Venue #1-Monday Museum of Natural History Inspiration “ You have to be unique, and different, and shine in your own way.” - Lady GagaTuesday, November 22, 2011
  5. 5. LADY GAGA THE MONSTER BALL TOUR   5Tuesday, November 22, 2011
  6. 6. LADY GAGA THE MONSTER BALL TOUR Venue #2-Tuesday Lincoln Center Inspiration about The Monster Ball: “ It is an electro-opera, so the show is a musical, it’s not just a pop show. It has lines and a score. There’s a lot of music you haven’t heard before, some of it’s very old, some of it’s new, that was scored specifically for the show itself.” - Lady GagaTuesday, November 22, 2011
  7. 7. LADY GAGA THE MONSTER BALL TOUR   7Tuesday, November 22, 2011
  8. 8. LADY GAGA THE MONSTER BALL TOUR Venue #3-Wednesday Madison Square Garden Inspiration “ There is something heroic about the way my fans operate their cameras. So precisely, so intricately and so proudly. Like Kings writing the history of their people, is their prolific nature that both creates and procures what will later be perceived as the kingdom. So the real truth about Lady Gaga fans, my little monsters, lies in this sentiment: They are the Kings. They are the Queens. They write the history of the kingdom and I am something of a devoted Jester. It is in the theory of perception that we have established our bond, or the lie I should say, for which we kill. We are nothing without our image. Without our projection. Without the spiritual hologram of who we perceive ourselves to be or rather to become, in the future. When you are lonely, I will be lonely too. And this is the fame.” -Lady GagaTuesday, November 22, 2011
  9. 9. LADY GAGA THE MONSTER BALL TOURTuesday, November 22, 2011
  10. 10. LADY GAGA THE MONSTER BALL TOUR Venue #4-Thursday Meatpacking District Inspiration “ If we don’t stand up for what we believe in and if we don’t fight for our rights, pretty soon we’re going to have as much rights as the meat on our own bones. And I am not a piece of meat.” -Lady GagaTuesday, November 22, 2011
  11. 11. LADY GAGA THE MONSTER BALL TOURTuesday, November 22, 2011
  12. 12. LADY GAGA THE MONSTER BALL TOUR Venue #5-Friday Battery Park •A projection of Lady Gaga on the water (loud music playing) •The stage-boat will be on the water alreadyTuesday, November 22, 2011
  13. 13. LADY GAGA THE MONSTER BALL TOURTuesday, November 22, 2011
  14. 14. LADY GAGA THE MONSTER BALL TOUR COSTS & BUDGET DETAILSTuesday, November 22, 2011
  15. 15. LADY GAGA THE MONSTER BALL TOUR Measurement & Results Quantitative • The attendance at the venues could be measured by aero photograph estimating the approximate number of people who actually fit in the area. (formula) • Through iPad exclusive application to order online DVD’s on the day of the event • Through the actual DVD sales during the event and aer the event • Through pre-event and post-event media impressions (articles, posts, blogs, print, radio, even talk shows or entertainment news) Qualitative • Through social media participation and traffic (Facebook page, Twitter account, hash tags, etc) • Through comments in pre-event and post-event media impressions (articles, posts, blogs, print, radio, even talk shows or entertainment news)Tuesday, November 22, 2011
  16. 16. thank you!Tuesday, November 22, 2011

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