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Twitter For Sports Teams

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Basic Guide for Sport Teams on how to leverage twitter to engage with fans, do grassroot marketing, share the sport/game with a wider audience and ultimately sale more tickets

Basic Guide for Sport Teams on how to leverage twitter to engage with fans, do grassroot marketing, share the sport/game with a wider audience and ultimately sale more tickets


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Transcript

  • 1. Ann Bernard CEO Yut Media, Inc. Twitter For Sport Teams
  • 2.
    • This presentation is based on the blog post
    • “If I Were Tweeting for the Washington
    • Capitals”
  • 3.
    • Benefits of Twitter
      • Awesome crowd engagement
      • Bringing together of fans/community
      • Engaging in communication with
      • fans/community
      • Discover major influencers
      • Excellent and extremely inexpensive
      • marketing
      • Bringing the experience of the sport to a wide
      • audience
    The Value Proposition of Twitter
  • 4. Find Your Twitter Team
    • Recruit a Team
    • 1-3 individual(s) within the organization (marketing, PR, or sales) that are familiar with Twitter and the game
    • Make sure to select people that:
      • Will commit to attending the games (that’s why you want more than one)
      • Have a solid understanding of the team, players and rules of game
      • Have good writing skills and are witty
  • 5. Create a Twitter Account
    • Official Team Account
    • Go to www.twitter.com and create a new account.
    • Fill out Biography information with:
      • Link to team’s main site
      • Location
      • Team Standings (wins/losses – keep data updated)
      • Information on next upcoming game (again keep updated)
      • Add picture of team logo
    • Brand profile page accordingly by uploading a background
  • 6. Be a Force on Twitter
    • Follow these three rules to be a force to reckon
    • with on Twitter:
    • Deliver interesting and timely information/news
    • Connect a community of fans and people of similar
    • interests together
    • 3. Support other grassroot efforts – inner and outer
    • connectivity
  • 7. First Steps
    • Begin Tweeting
    • Live Tweet the Games : This is why it’s important to have
    • people tweeting that understand the game, know the
    • players and rules. Also why good, witty and engaging
    • writers are better.
    • Daily Tweeting: Tweet facts, news, updates and “inside”
    • information. Information about the players, practices and
    • other happenings within the organization. Be informative
    • and engaging.
  • 8. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Find Followers – Your Fans Find Fans Twitter Search ( www. search . twitter .com ): Do a key word search (name of team and players) in twitter search for people already talking about the team. Follow them. Add Twitter to Main Site: Might or might not want to add the twitter widget – however, link to twitter account somewhere on the main team site At the Games: Make a public announcement to fans at the game to @teamname to for immediate follow back
  • 9. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Additional Tweeting Engage With Fans Tweet Blog Posts: To be much appreciated by loyal bloggers – tweet their blog posts/write-ups of the games. Not just major paper or blogger write-ups. Retweeting: Retweet relevant fan tweets for others to read. Ask For Feedback: Do not fear to ask fans for feedback, questions or comments. Reply to Fans: @teamname is someone communicating with you – communicate back whenever possible
  • 10. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
    • The Extra Mile
    • Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!?
    • Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag)
    • Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness)
    Going the Distance
  • 11. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential This slide presentation covered a basic overview for successful tweeting Remember: Twitter is a powerful tool for Sport Teams Tweeting, although simple…has rules The point is to find, connect, inform and develop a community around the fans Start with the basics before getting fancy with it Don’t allow a boring, self-promoting idiot to tweet for the team Do explore the possibilities! For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis In Conclusion…
  • 12. Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Got Questions – Want more Information Looking for the next step? Contact Us: [email_address] (571) 921-4944