Twitter For Sports Teams

Ann Bernard CEO Yut Media, Inc. Twitter For Sport Teams

This presentation is based on the blog post

“If I Were Tweeting for the Washington

Capitals”

Benefits of Twitter

Awesome crowd engagement

Bringing together of fans/community

Engaging in communication with

fans/community

Discover major influencers

Excellent and extremely inexpensive

marketing

Bringing the experience of the sport to a wide

audience

The Value Proposition of Twitter

Find Your Twitter Team

Recruit a Team

1-3 individual(s) within the organization (marketing, PR, or sales) that are familiar with Twitter and the game

Make sure to select people that:

Will commit to attending the games (that’s why you want more than one)

Have a solid understanding of the team, players and rules of game

Have good writing skills and are witty

Create a Twitter Account

Official Team Account

Go to www.twitter.com and create a new account.

Fill out Biography information with:

Link to team’s main site

Location

Team Standings (wins/losses – keep data updated)

Information on next upcoming game (again keep updated)

Add picture of team logo

Brand profile page accordingly by uploading a background

Be a Force on Twitter

Follow these three rules to be a force to reckon

with on Twitter:

Deliver interesting and timely information/news

Connect a community of fans and people of similar

interests together

3. Support other grassroot efforts – inner and outer

connectivity

First Steps

Begin Tweeting

Live Tweet the Games : This is why it’s important to have

people tweeting that understand the game, know the

players and rules. Also why good, witty and engaging

writers are better.

Daily Tweeting: Tweet facts, news, updates and “inside”

information. Information about the players, practices and

other happenings within the organization. Be informative

and engaging.

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Find Followers – Your Fans Find Fans Twitter Search ( www. search . twitter .com ): Do a key word search (name of team and players) in twitter search for people already talking about the team. Follow them. Add Twitter to Main Site: Might or might not want to add the twitter widget – however, link to twitter account somewhere on the main team site At the Games: Make a public announcement to fans at the game to @teamname to for immediate follow back

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Additional Tweeting Engage With Fans Tweet Blog Posts: To be much appreciated by loyal bloggers – tweet their blog posts/write-ups of the games. Not just major paper or blogger write-ups. Retweeting: Retweet relevant fan tweets for others to read. Ask For Feedback: Do not fear to ask fans for feedback, questions or comments. Reply to Fans: @teamname is someone communicating with you – communicate back whenever possible

The Extra Mile

Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!?

Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag)

Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness)

Going the Distance

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential This slide presentation covered a basic overview for successful tweeting Remember: Twitter is a powerful tool for Sport Teams Tweeting, although simple…has rules The point is to find, connect, inform and develop a community around the fans Start with the basics before getting fancy with it Don’t allow a boring, self-promoting idiot to tweet for the team Do explore the possibilities! For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis In Conclusion…