Twitter For Sports Teams

Ann Bernard CEO Yut Media, Inc. Twitter For Sport Teams

This presentation is based on the blog post
“If I Were Tweeting for the Washington
Capitals”

Benefits of Twitter
Awesome crowd engagement
Bringing together of fans/community
Engaging in communication with
fans/community
Discover major influencers
Excellent and extremely inexpensive
marketing
Bringing the experience of the sport to a wide
audience
The Value Proposition of Twitter

Find Your Twitter Team
Recruit a Team
1-3 individual(s) within the organization (marketing, PR, or sales) that are familiar with Twitter and the game
Make sure to select people that:
Will commit to attending the games (that’s why you want more than one)
Have a solid understanding of the team, players and rules of game
Have good writing skills and are witty

Create a Twitter Account
Official Team Account
Go to www.twitter.com and create a new account.
Fill out Biography information with:
Link to team’s main site
Location
Team Standings (wins/losses – keep data updated)
Information on next upcoming game (again keep updated)
Add picture of team logo
Brand profile page accordingly by uploading a background

Be a Force on Twitter
Follow these three rules to be a force to reckon
with on Twitter:
Deliver interesting and timely information/news
Connect a community of fans and people of similar
interests together
3. Support other grassroot efforts – inner and outer
connectivity

First Steps
Begin Tweeting
Live Tweet the Games : This is why it’s important to have
people tweeting that understand the game, know the
players and rules. Also why good, witty and engaging
writers are better.
Daily Tweeting: Tweet facts, news, updates and “inside”
information. Information about the players, practices and
other happenings within the organization. Be informative
and engaging.

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Find Followers – Your Fans Find Fans Twitter Search ( www. search . twitter .com ): Do a key word search (name of team and players) in twitter search for people already talking about the team. Follow them. Add Twitter to Main Site: Might or might not want to add the twitter widget – however, link to twitter account somewhere on the main team site At the Games: Make a public announcement to fans at the game to @teamname to for immediate follow back

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential Additional Tweeting Engage With Fans Tweet Blog Posts: To be much appreciated by loyal bloggers – tweet their blog posts/write-ups of the games. Not just major paper or blogger write-ups. Retweeting: Retweet relevant fan tweets for others to read. Ask For Feedback: Do not fear to ask fans for feedback, questions or comments. Reply to Fans: @teamname is someone communicating with you – communicate back whenever possible

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential
The Extra Mile
Fan Tweetup: Arrange a fan tweetup (or participate in one if fans schedule one first) before, after or for a game. Offer discounted tickets!?!?
Showcase Live Tweeting: At random times run a screen of the live tweeting. (Use hashtag)
Prizes For Live Tweeting: Run contests during the games and reward the fans live tweeting. (Their tweeting is broadcasting the game to their networks – raising awareness)
Going the Distance

Copyright © 2008 Yut Media, Inc. All Rights Reserved. Private & Confidential This slide presentation covered a basic overview for successful tweeting Remember: Twitter is a powerful tool for Sport Teams Tweeting, although simple…has rules The point is to find, connect, inform and develop a community around the fans Start with the basics before getting fancy with it Don’t allow a boring, self-promoting idiot to tweet for the team Do explore the possibilities! For more info lookup: Twitter Tools for Community and Communications Professionals by Brian Solis In Conclusion…

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Twitter For Sports Teams

by Ann Bernard on Nov 19, 2008

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Twitter For Sports Teams — Presentation Transcript