RESUME
Materi Pertemuan 1&2

Manajemen Pemasaran
Yussiwi Purwitasari
Fauzi Ramadhian
Mubarak
Pemasaran ???
NEEDS

WANTS
NEEDS

WANTS
Manajemen Pemasaran ???
TUJUAN PERUSAHAAN

Analisa

Perencanaan

Pelaksanaan

Pengawasan
Konsep Inti Pemasaran
NEEDS

WANTS

DEMANDS
Konsep Inti Pemasaran
Target Market

Positioning

Segmentation
Konsep Inti Pemasaran
Offering

Value
Environmetn
Brand

Competition
Relation
Evolusi Marketing
Production

Product

Produksi massal

Orientasi kualitas

Harga terjangkau

Inovasi terbaik

Selling
Pro...
Holistic Marketing

Performance

Internal

Relation

Integrated
CSR
Contoh CSR
pendahuluan pemasaran
pendahuluan pemasaran
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pendahuluan pemasaran

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tugas pendahuluan manajemen pasar

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pendahuluan pemasaran

  1. 1. RESUME Materi Pertemuan 1&2 Manajemen Pemasaran Yussiwi Purwitasari Fauzi Ramadhian Mubarak
  2. 2. Pemasaran ???
  3. 3. NEEDS WANTS NEEDS WANTS
  4. 4. Manajemen Pemasaran ???
  5. 5. TUJUAN PERUSAHAAN Analisa Perencanaan Pelaksanaan Pengawasan
  6. 6. Konsep Inti Pemasaran NEEDS WANTS DEMANDS
  7. 7. Konsep Inti Pemasaran Target Market Positioning Segmentation
  8. 8. Konsep Inti Pemasaran Offering Value Environmetn Brand Competition Relation
  9. 9. Evolusi Marketing Production Product Produksi massal Orientasi kualitas Harga terjangkau Inovasi terbaik Selling Promosi dan usaha penjualan secara agresif Marketing Societal Mengenali kebutuhan dan keinginan pelanggan Menarik hati masyarakat
  10. 10. Holistic Marketing Performance Internal Relation Integrated
  11. 11. CSR
  12. 12. Contoh CSR
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