1. Nama : Yuni Kurniati
NPM : 210103120082
Jurusan : D3 PAKT Periklanan
Mata Kuliah : English for Advertising
Hari/Tanggal : Selasa/27 November 2012
STORYBOARD
Djarum 76 - Cricket Edition (Jangkrik)
This advertisement beginning with a flicker text about Djarum 76.
In the morning, exactly at a desolate field. There was a farmer who was wondering
about something under his shack. His shack was very simple and small building made from
bits of wood.
Suddenly, there was a magic teapot fall down from the sky onto shelter in rice field.
The magic teapot was wheeling on the shack, and finally it fall down to the ground. That
farmer felt surprised actually. He saw that teapot anxiously, while the teapot had been
burning up.
When the farmer was coming up to the teapot, a genie showed his self up then said, “I
give you one special request, please.” But time by time was past quickly until the night was
coming up. That farmer still didn’t have a word to be true. The genie felt so bored then he
pulled the farmer, and it made that farmer fall down while he said unexpressly, “Eh,
Cricked!”.
Finally, the genie made farmer’s word to be true. And then the farmer become a huge
cricked as his request which just had been saying.
Well, the ending of this advertisement with tagline of Djarum 76. And the tagline was
Yang Penting Hepii.
The conclusion of this advertisement is a farmer who become a cricked. It becauses a
word that he say unexpressly while the genie still missunderstanding on him.