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Com546 Leading Discussion[1].Ppt 5

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Transcript

  • 1. Principles of New Media Lev Manovich (2001) New Media VS Old Media COM546, YUN LI
  • 2.
    • "New media is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century."
  • 3.
    • Numerical Representation (media becomes programmable)
    • Modularity (fractal structure of new media)
  • 4.
    • Automation
    • Variability
    • Transcoding
  • 5.
    • "Not every new media object obeys these principles. They should be considered not as absolute laws but rather as general tendencies of a culture undergoing computerization."
  • 6.
    • discussion questions:
    • What is your definition of new media?
    • What are the key distinctions between the old media and the new media?
    • Is there a dividing line existed between old media and new media?