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Crowdsourcing - Chernivtsi InTouch

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Crowdsourcing - Why the Power of The Crowd is Driving The Future of The Business

Crowdsourcing - Why the Power of The Crowd is Driving The Future of The Business

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  • people are getting smarter en power of the group is increasing: tv discount example
  • crowdsourcing a job once performed by employees and outsources it in a form of an open call to a large undefined group of people generally using the internet
  • dell 13.000 ideas from 2007storm session: targeted topic, relevant to current business need, community post ideas, vote, tell us what should be done on this topicreview and create action plans based on ideas, finally come back when and how lot of submissions and 90% are not good, so a lot of work to review. only 100 realized
  • wikipedia the free online encyclopediacontribution of someone is not the final pointcorrection and contribution by others benefitoutside eyes, fresh mindpeople are not in your companysuggestions
  • the same idea that the person who you think would be the best qualified to perform the job is not always the best person to do it
  • photography is great example: 3 developments: digital camera; photo editing software; internet. technology is so good, that it is easier for people to become so good istock photos were no longer scarce commodity, but abundant commodity low price, high demand was huge
  • How can companies as diverse as iStockphoto employ just a handful of people, yet generate millions of dollars in revenue every year? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. The crowd is more than wise–it’s talented, creative, and stunningly productive. Also age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. crowdsourcing changes business dramatically, it forces companies to process as potential partners and that’s much more interesting and exciting: we do buy things and participate meaningfully in the process by which those products are created successful of crowdsourcing: it came up organically from the people formerly known as customers, formally known as the audience
  • "The point is , participants are given consumers. You hardly have to do anything to get them to buy, use, and talk about the product. That, my marketing friends, is the real power and relevance of crowdsourcing
  • Excellent example of how digital mass customization has enabled personal expression at low production levels. While traditional manufacturing has been based on high set-up and development costs spread over a mass market, digital imaging and manufacture have opened the doors to relatively small lot sizes. All this means is we’re now able to involve the end user in a “cultural experience” where there’s end user involvement (creation as well as voting,) and a story behind everything we wear. The value to is great. The consumer gets something truly unique and differentiating, not the same old crap from Wal Mart. At the same time manufacturing becomes decentralized and allows for the return to localized economy instead of outsourcing to China or some other third world country.
  • emerging of online communities as building block: people counting together and self-organised what was done by corporates hierarchy and managers and now can be done by communities Twitter: telling people what you are doing… from crowdsourcing POV; asking people questions Building a community is really, really hard; maintaining a community is much, much harder. Sustainability of any crowd-sourced group depends on the ability of the cause to keep engaging group members in ways that reassure them that they're truly having an impact
  • Mob4Hire is an online community where mobile users help content publishers (developers, market researchers, advertisers) with mobile market research and in-market functional and usability testing of mobile applications (apps), mobile websites and mobile ad / app campaigns (appvertising). Mob4Hire significantly reduces costs and time to market by connecting mobile developers with eager, lower priced, crowd sourced testers and market focus groups. Mob4hire was formed to help solve the daunting testing problem that occurs when mobile developers are faced with the tremendous variety of handsets, networks and platforms that exist today. This network of testers can speed up the mobile development process at all stages of development in a highly cost-effective manner.
  • To unite Artists and Fans in an independent movement that aims to level the playing field in the global music industry. Since its launch in August 2006, SellaBand has coordinated recording sessions for 42 artists or acts who had their albums funded by their fans. Over $3,000,000 has been invested in independent bands via www.sellaband.com . With SellaBand, artists retain complete ownership of the works created and have the flexibility to determine which incentives they will offer their fans who fund them. SellaBand’s fan funding engine also allows artists the freedom to enter into deals with any label, management company, or publisher and there are no advances to pay back. Artists maintain control over their career and have 100% freedom to create the music that they want to create. SellaBand can also be utilized by management companies, record labels, publishers, sponsors and media companies to fund projects for their own artists while also building the core fan base required to launch an artist or take them to the next stage of their career.
  • potential partners participate technology finding the right people GPS, smart phones, location awareness, ground-crew
  • Who wants to be a Star? Hard to achieve by little people Self-Esteem, Creativity, Self-Actualization, Recognition Motivation: passion, purpose, money is not the motivator no necessity to participate, no real reason incentive to spend some time latent talents of people, tap into it people who are known as experts, to proof they are experts people like to help people feel to connected (social networking)
  • Android OS just launched in the fall of 2007. at the end of 2009 7% share of all US smartphones. first quarter of 2010 28% Android-based phones How did it happen? combination of free software, design simplicity, great brand Android's rise is fairly remarkable for an operating system that only just launched in the fall of 2007. The open-sou rce operati ng system's success is even more impressive when you consider that when it debuted it was already facing a crowded field of OS heavyweights such as the iPhone, BlackBerry, Windows Mobile and Symbian. * First, make it free. One of the most enticing aspects of Android from both a software developer and a device manufacturer perspective is that it's completely free to use, as Google charges no licensing fees for anyone who wants to base their device or application on Android. This is a distinctly different path than the ones taken by Apple and Research in Mo tion, which both only allow use of their operating systems on their own devices, and by Microsoft, which only allows devices to use Windows Mobile through a licensing agreement. * Second, keep it simple. When Google went about attracting application developers to its new platform, it made a big deal about the Android software development kit's ease of use. And since Android is Linux platform that uses Java as its programming language, most software developers on the market haven't had much difficulty in writing programs for the operating system. Google has also gone out of its way to make posting a new application on the Android Market a snap, a s the company does not screen any applications sent to the store and will only remove applications if it has received legitimate customer complaints about them. Finally, be Google. There have been ambitious platform developers in the past who have tried to mainstream open source in the mobile OS market, but none of them so far have had the market clout of Google. Google's brand recognition not only helps it attract media attention to its initiatives but also helps it more quickly develop relationships with device manufacturers, carriers and app developers. In other words, while you obviously need to develop a strong mobile platform that device manufacturers, software developers and consumers want to use, it doesn't hurt to be the world's No.1 search engine either.
  • Crowdsourcing also turns Establishment philanthropy on its ear. There’s not a lot of openness in traditional philanthropy, crowdsourcing is an ethos that the nonprofit industry needs to adopt to better itself. To be sure, open philanthropy – the movement for more open col laboration and transparency in the giving sector – is an urgent mission by itself. Thanks to the Web’s ability to produce ever-faster and larger outpourings of free information, knowledge is no longer scarce and sharing is becoming the most efficient approach to social problem-solving. * Seattle Free School , sugge sted by Ward, uses social media to organize classes and teach students. “The owners found each other via social media and the project was born from the interaction,” Ward said. “This is ‘for the community by the community’ education and engages the best local experts to share their knowledge and experience for free."
  • Ushahidi , a social media platform that crowdsources and maps crisis data, also got off to a running start, deploying a site for Haiti— Haiti.us hahidi.com —within hours of the quake. Ushahidi's goal in Haiti: to provide people with real-time information about any quake-related violence as well as up-to-the-minute data on where to find the closest doctors, supplies, medicine, and shelter. Ushahidi—which means "testimony" in Swahili—was initially created as an early-warning system amid the savage, inter-tribal violence that followed the Kenyan presidential election in late 2007. A government ban on live media throughout that crisis made Ushahidi one of the only places where citizens could share information about the attacks. In Haiti, Ushahidi is again producing "heat maps"—visualizations of places where civic passions overheat or where help is most concentrated and available. If Haitians can "see" where violence or aid is concentrated in real time during the crisis, says cofounder David Kobaya, they can manage their survival more effectively. Further, those sending aid can target it more precisely to the areas that need it the most. Ushahidi asks citizens to call, text, or email site editors with eye-witness reports or accounts passed along from people on the ground; the nonprofit then aggregates the reports and makes a map, which is posted and updated in close to real-time. The more people who send in information, the better; Kobaya says more information tends to verify itself over time.
  • Crowd sourcing is just an amazing way to get things done. When you can tap into the consciousness of hundreds or thousands of people at a time through social media remarkable things can happen. Send out the call and you can raise money in a disaster , true, but it’s not only money. People create websites, iPhone apps and resources that you didn’t even imagine and without you even asking for them. All because you asked the crowd for help, advice or expertise. You never know where it’s going to come from either. It could be a friend of a friend’s friend who saw a post on a network you never even heard of. This is truly the power of social media at work. How can I make it work? (right expectations)- Pick Good Crowds- Ask Good Questions (to be particular)- Lead & Moderate but don't censor (open for feedback)Be transparant & don't try to exploit Use other social media for votes to participate others

Transcript

  • 1. Welcome Crowd Let’s Crowdsource
  • 2. Crowdsourcing
    • Why the Power of The Crowd is Driving The Future of The Business
    • Tjerk Geersing
  • 3. What’s Crowdsourcing ? according to Jeff Howe
  • 4.  
  • 5.  
  • 6. Best Qualified ≠ | < > Best To Do
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12. How it Works Place a Challenge Design, Ideas & Concepts Feedback More Entries Choose Reward Winner
  • 13.  
  • 14. New Problem New Idea Solved
  • 15. Vote & Feedback Promote & Share
  • 16.  
  • 17.  
  • 18.  
  • 19. New Teeth Bounty Island Gadgets Money
  • 20. Maslow’s Pyramid
  • 21.  
  • 22.  
  • 23. Crowdsourcing Social Media
  • 24.  
  • 25. How Can I Make Crowdsourcing Work?
  • 26. DSBtheMovie: Crowdsourced film created with zero budget
  • 27. How to Get Connected to Crowdsourcing?
  • 28. Tjerk Geersing tjerk.geersing @yukon.cv.ua