Monetizing Engagement on LinkedIn
Part 3 – Follow Up
LinkedIn Sales & Marketing Strategist
Who is Yuhannes Watts?
One 2 One Sessions
Target Market Focus
Engaging Decsion Makers
LinkedIn Training That Get’s Results!
Monetizing engagement happens in 3 easy steps:
The 3 Steps
Follow-Up is a core principal of sales +
business + social media.
The Secret Sauce with Following Up is
REAL SIMPLE… DO IT!
If you or your sales team is not following
up they are leaving a trail of un-tapped
opportunities & money on the table.
The Secret Sauce
Now if that’s sales… Just Imagine how many
people NEVER follow up with prospects in the
social media world??!! Yes I know – it’s MIND
Here’s Another Secret…
“40% OF SALES PEOPLE NEVER
FOLLOW UP WITH A PROSPECT.”
There are two types of follow up – CREATING an opportunity to
follow up or waiting for some type event to happen like below:
Connection request accepted
Viewed your profile
New job or LinkedIn update
When to Follow Up
LinkedIn alerts you when a new contact accepts
your “request to connect.” Your next move should
be immediately sending a FOLLOW UP message.
Quick tip – do this RELIGIOUSLY!
Example #1 – Standard Follow Up Message
While many people know about the “who’s viewed
your profile” area, not many people understand
how it’s a FOLLOW UP tool for starting
conversations with new + current contacts.
Example # 2 – Who’s Viewed Your Profile
“Karen, thx for viewing my profile, how can I help….”
Remember all those “Cheesy” Skills Endorsements
you’ve been seeing that you THINK have no value?
Well, they work in your favor when you FOLLOW UP
with those who have been endorsing you.
Endorsements are a FINESSE tool…
Example # 3 – Skill Endorsements
The Focus? Next Step…?
The Focus - The more prospects you FOLLOW UP
with, the more conversations you can start – the
more business you will have. Use LinkedIn to help
with your “Follow Up Game.”
The Next Step – IS UP TO YOU! I’ve given you 3
steps towards success on LinkedIn. To learn
specific strategies your company can leverage on
LinkedIn you can CONTACT ME!