Monetizing Engagement on
LinkedIn Part 1 – Content
LinkedIn Sales & Marketing Strategist
Who is Yuhannes Watts?
One 2 One Sessions
Target Market Focus
Engaging Decsion Makers
LinkedIn Training That Get’s Results!
Monetizing engagement happens in 3 easy steps:
The 3 Steps
The BIG buzz in all of social media is
CONTENT! The great thing about LinkedIn
is that you DON’T have to create it! This
works out great if you’re a slacker like me…
On the other hand there are VERY creative
& quick ways to create your own content
which means you don’t have to write a
blog every week.
The Secret Sauce
“I’m in sales… Why should I be concerned
Most sales professionals are out hunting for
decision makers. Sharing THE RIGHT content
will lead decision makers right to you…
A New Perspective
Most people look at content as a blog or article… I look as content
as Anything that can be posted. Think outside of the box…
Comment or Post
File or Document
Types of Content
The easiest type of content is creating a post from the Home
Page area of LinkedIn. Write anything you like, but make it
INTERESTING! You can attach files right from you computer!
There are a few Secret Strategies I teach for this simple step!
**Make sure to link your twitter account for DOUBLE IMPACT!
Example #1 – Post or Comment
Posting websites is pretty easy too. Just copy and paste
the website link and it auto-populates. Use this to drive
prospects to your website and generate more interest in
what you do. As always there is a strategy to this…
Example # 2 – Website
This photo speaks for itself! Almost no one on LinkedIn is
posting photos. Visuals have a high engagement effect…
Again, there is a strategy component…
Example # 3 – Photos
The Focus? Next Step…?
The Focus should be on consistently posting
relevant content keeping your Target Audience in
mind. If you’re a Technology Firm, then DO post
things related to technology – DON’T post things
The Next Step is to MONITOR ENGAGEMENT … I’ll
discuss that in Part 2 – coming soon!