At some point you will reach the coveted 500+connections mark in LinkedIn. Confetti willcome from the sky, an applause sign willappear on the wall and a roar of cheers willmagically fill the room!YOU DID IT – CONGRATULATIONS!!
…A few minutes pass, the confetti stops falling andyou slowly start to realize that all you’ve done isCOLLECT 500+ names in a database… You have fewREAL relationships, NEVER been referred, CAN’T findopportunities and gained NO new sales from LinkedInYour goal must go BEYOND CONNECTING…
3 Keys To Success With LinkedIn1. Engagement Are you creating opportunities to engage prospects?2. Information Finding key information that puts you in “the know”3. Target Market Finding them
•Simple follow up message to all new connections•Personalize•Think about how many connections have actuallyfollowed up with you…•Stand out in a good way… become memorable•Develop a follow up strategy•Tip – Set up a separate email folder and filter fornew connection messages from LinkedInKey Points
•What you do isn’t as important•What your prospects and clients do is important•Instantly tap into information•Be in “the know”•Get into your “prospects world”•Tip – How well do you know your prospects?Key Points
Final NotesHave a goal beyond connectingWork the relationshipLeverage your connectionsConnect the dotsDevelop simple strategiesBe consistentEntrepreneurial approachLearn to create opportunitiesIntegrate LinkedIn as a part of your Touch StrategyLinkedIn connection -> phone call -> face to faceFOLLOW UP AND ALWAYS KEEP IN TOUCH!