Havas Media Brussels Newsletter December 2011
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  • 1. Newsletter Edition of December 2011 MEDIA SPEND January-October 2011Source: CIM MDB (Rate card price)  Split by medium :  Top 20 : Page 1/7 30/12/2011
  • 2. Newsletter Edition of December 2011 Split by economical group : CINEMA Kinepolis bought Brightfish From now on, the cinema sales house belongs to the Kinepolis Group. However, Brightfish will not become the in-house sales house of Kinepolis and so will continue to sell media space for the global market, included UGC and Utopolis theatres. Page 2/7 30/12/2011
  • 3. Newsletter Edition of December 2011 TV What’s the TV ROI ? VMMTV and GFK presented results of the 2nd wave of their TV ROI survey in the FMCG sector. Investing more in TV seems to have a positive and significant impact on short term sales : o For an additional investment of 50.000 euros in addition to their actual monthly TV advertising budget, advertisers reach on average 7,5% additional turnover (based on 300 brands present on TV on studied period : from January 2004 to August 2010). This positive trend seems to increase year on year (from 7% in 2010 to 7.5% in 2011). o The highest impact is recorded in food and personal hygiene sectors; challenger brands and Heavy TV advertisers. o On the other hand, if your brand disappears from TV breaks during 1 year, the negative impact reaches -6% on your short term sales. Others RTBF channels are focusing on lifting their channels : o By reaching new target groups, for example with the launch of the new TV show « The Voice » where the TV viewer has the possibility to interact with the program on Twitter (comments showed during the program). On this occasion they show their new jingle ("participative & aspirational"). o Declination of the La Deux logo in many atmospheres and decors in link with the program (sports, series, fiction & lifestyle). o Regarding the La Trois jingle, it is inspired by the 9th art : cartoon. Page 3/7 30/12/2011
  • 4. Newsletter Edition of December 2011 PRINT CIM Print - Magazines 3rd Quarter11 Statement Print  Magazines are in a bad state this in 2011. After some titles disappearing (Goedele, Glam’it, Gentlemen – see on next page, …), the last circulation figures also reflect this negative trend.Total CirculationTotal CirculationTV Programs 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearCiné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%TV Programs 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearDag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%News/Lifestyle Weeklies 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearKnack -News/Lifestyle WeekliesLe Vif LExpress Red figures for TV weeklies on a quarterly evolution, but not really dramatic (generally less 119.984 2009 Q2-2010 Q1 76.639 118.359 2009 Q3-2010 Q2 75.347 117.482 2009 Q4-2010 Q3 74.334 116.964 2010 Q1-2010 Q4 73.362 116.749 2010 Q2-2011 Q1 72.671 116.213 2010 Q3-2011 Q2 71.648 115.349 2010 Q4-2011 Q3 70.702 -1% Evol Q. -1% -2% Evol 1 year -5%Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%Weekend KnackLe Vif LExpressWeekend Vif than 3% regression). 119.984 76.639 76.639 118.359 75.347 75.347 117.482 74.334 74.334 116.964 73.362 73.362 116.749 72.671 72.671 116.213 71.648 71.648 115.349 70.702 70.702 -1% -1% -1% -2% -5% -5%Weekend KnackWeekend Vif -Le Soir Magazine Worse results on a yearly base where almost all circulations are in decrease, especially for 119.984 57.947 76.639 118.359 57.123 75.347 117.482 55.657 74.334 116.964 54.508 73.362 116.749 54.451 72.671 116.213 55.176 71.648 115.349 56.239 70.702 -1% 2% -1% -2% 1% -5% TV Familie (-11%), Moustique (-9%), Télé Pocket and TV Gids (-8% and -7%). Only Be TVParis Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%FamiliesDe Bond circulation shows an increase of +13%, as Story is stable. 2009 Q2-2010 Q1 284.732 2009 Q3-2010 Q2 284.331 2009 Q4-2010 Q3 284.082 2010 Q1-2010 Q4 283.226 2010 Q2-2011 Q1 279.702 2010 Q3-2011 Q2 279.210 2010 Q4-2011 Q3 278.809 Evol Q. 0% Evol 1 year -2%Families 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearLe Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%Women 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearFlair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%Women 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearFlair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%Femmes DAujourdhui 100.779 100.731 101.019 100.431 99.687 98.218 96.493 -2% -4%Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%FemmesTotal Circulation DAujourdhui 100.779 100.731 101.019 100.431 99.687 98.218 96.493 -2% -4%Elle Belgïe + Elle Belgique 43.276 41.819 43.175 43.114 42.289 42.289 40.983 -3% -5%Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%Elle Belgïe +Programs TV Elle Belgique 43.276 2009 Q2-2010 Q1 41.819 2009 Q3-2010 Q2 43.175 2009 Q4-2010 Q3 43.114 2010 Q1-2010 Q4 42.289 2010 Q2-2011 Q1 42.289 2010 Q3-2011 Q2 40.983 2010 Q4-2011 Q3 -3% Evol Q.-5% Evol 1 yearGael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%Feeling Ciné Télé Revue 77.344 336.400 75.852 331.718 73.815 329.806 72.830 325.081 72.517 322.388 72.741 317.210 71.583 312.479 -2% -1% -3% -5%Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%Gael Dag Allemaal 38.336 431.877 38.767 428.434 38.897 428.519 37.994 422.067 37.829 422.105 37.737 422.370 36.239 414.757 -4% -2% -7% -3%Glamit 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%Goedele Humo 55.301 223.658 51.758 221.358 49.682 219.951 48.751 216.044 49.185 211.507 48.103 208.011 45.644 203.221 -5% -2% -8% -8%Marie-Claire Belgïe 12.361 12.730 12.747 12.920 12.818 12.622 12.169 -4% -5%Glamit Story 20.636 159.116 19.521 161.542 17.131 164.278 15.277 164.318 15.555 166.803 13.891 166.222 13.981 164.997 1% -1% -18% 0%Marie-Claire Belgique 20.417 19.651 19.393 19.497 20.081 20.161 20.330 1% 5% Teve-BladMarie-Claire Belgïe 12.361 145.087 12.730 142.531 12.747 140.247 12.920 137.703 12.818 136.025 12.622 134.616 12.169 133.906 -4% -1% -5% -5%Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%Marie-Claire Belgique Blik Tv Familie + 20.417 129.458 19.651 126.408 19.393 126.289 19.497 121.434 20.081 118.947 20.161 116.444 20.330 112.568 1% -3% 5% -11%Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2% Tv Gids PrimoPsychologies 13.408 101.607 13.067 101.798 12.753 101.848 13.332 100.634 14.395 98.466 15.395 96.546 16.808 94.309 9% -2% 32% -7%Goed Gevoel 77.694 84.847 85.758 84.673 84.987 84.977 83.600 -2% -3% MoustiqueEvita (Vitaya) 65.060 98.335 61.934 97.615 57.731 97.226 55.386 96.032 57.498 93.868 58.532 91.678 59.099 88.176 1% -4% 2% -9%Top Santé 45.583 45.760 46.324 47.394 43.638 46.308 45.833 -1% -1% TélépocketGoed Gevoel 77.694 45.554 84.847 44.752 85.758 43.887 84.673 42.940 84.987 41.981 84.977 40.997 83.600 40.268 -2% -2% -3% -8%Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%Top Santé Star Télé 45.583 89.598 45.760 88.001 46.324 86.203 47.394 84.803 43.638 83.507 46.308 82.550 45.833 81.568 -1% -1% -1% -5%LEvénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%GenietenTélépro 14.444 134.225 13.389 131.961 13.235 129.469 12.250 127.706 11.950 126.661 11.637 125.737 10.922 125.150 -6% 0% -17% -3%Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%LEvénementTV Magazine Be 7.317 139.380 6.559 137.304 6.613 135.778 6.459 153.351 6.550 151.651 6.764 151.112 6.551 153.234 -3% 1% -1% 13%Vrouw & WereldMen - The women sector shows a negative trend in general, on both bases. The only positive News/Lifestyle Weeklies 92.581 2009 Q2-2010 Q1 2009 Q2-2010 Q1 92.565 2009 Q3-2010 Q2 2009 Q3-2010 Q2 91.751 2009 Q4-2010 Q3 89.787 2010 Q1-2010 Q4 2009 Q4-2010 Q3 87.376 2010 Q2-2011 Q1 2010 Q1-2010 Q4 84.099 2010 Q3-2011 Q2 2010 Q2-2011 Q1 83.658 2010 Q4-2011 Q3 2010 Q3-2011 Q2 2010 Q4-2011 Q3 -1% Evol Q. -9% Evol 1 year Evol Q. Evol 1 yearChéMen KnackMenzo Le Vif LExpress exception is Psychologies with +9% on a quarterly point of view and +32% on a yearly base 23.132 4.856 22.707 4.593 2009 22.367 4.438 2010 24.457 4.226 2010 24.472 3.620 2010 25.342 3.668 2010 25.168 2009 Q2-2010 Q1119.984 Q3-2010 Q2118.359 Q4-2010 Q3117.482 Q1-2010 Q4116.964 Q2-2011 Q1116.749 Q3-2011 Q2116.213 Q4-2011 Q3115.349 2009 3.798 -1% Evol Q. 4% 13% -1% 1 year -2% Evol -14%Ché 23.132 76.639 22.707 75.347 22.367 74.334 24.457 73.362 24.472 72.671 25.342 71.648 25.168 70.702 -1% -1% 13% -5%P - Magazine -Menzo Weekend KnackSport Magazine N+F Negative evolutions on both bases for Families, most of all for Le Ligueur and Parents 56.433 119.984 4.856 55.607 55.746 118.359 4.593 55.096 55.185 117.482 4.438 54.188 54.924 116.964 4.226 53.632 53.827 116.749 3.620 53.325 52.743 116.213 3.668 52.896 51.205 115.349 -3% 3.798 52.322 4% -1% -7% -1% -14% -3% -2% Weekend VifP - MagazineMoniteurLe Soir Magazine AutomobileSport Magazine N+F on the yearly comparison (-8% and -7%). 56.433 76.639 23.325 57.947 55.607 55.746 75.347 23.571 57.123 55.096 55.185 74.334 23.148 55.657 54.188 54.924 73.362 22.697 54.508 53.632 53.827 72.671 22.453 54.451 53.325 52.743 71.648 22.403 55.176 52.896 51.205 70.702 -3% 22.031 56.239 -2% 52.322 -1% -1% -7% 2% -5% -3% -5% 1%Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%MoniteurParis Match Automobile 23.325 44.172 23.571 44.507 23.148 44.902 22.697 45.225 22.453 45.138 22.403 46.727 22.031 47.550 -2% 2% -5% 6%Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%AutowereldFamilies 2009 Q2-2010 Q1 13.231 2009 Q3-2010 Q2 13.293 2009 Q4-2010 Q3 13.234 2010 Q1-2010 Q4 12.789 2010 Q2-2011 Q1 12.535 2010 Q3-2011 Q2 13.267 2010 Q4-2011 Q3 12.726 -4% Evol Q.-4% Evol 1 yearHome De Bond 2009 Q2-2010 Q1284.732 Q3-2010 Q2284.331 Q4-2010 Q3284.082 Q1-2010 Q4283.226 Q2-2011 Q1279.702 Q3-2011 Q2279.210 Q4-2011 Q3278.809 2009 2009 2010 2010 2010 2010 Evol Q. 0% 1 year -2% EvolDéco Idées + Actief Wonen 30.335 31.474 31.255 30.588 31.217 30.964 31.698 2% -2% 1%Home Le Ligueur 2009 Q2-2010 Q1 51.589 Q3-2010 Q2 51.036 Q4-2010 Q3 50.367 Q1-2010 Q4 48.870 Q2-2011 Q1 47.848 Q3-2011 Q2 47.238 Q4-2011 Q3 46.230 2009 2009 2010 2010 2010 2010 Evol Q. Evol 1 year -8%Feeling Wonen Parents 21.260 5.104 20.573 5.378 19.172 5.228 19.083 5.160 17.685 5.158 19.752 4.900 20.660 4.850 5% -1% 8% -7%Déco Idées + Actief Wonen 30.335 31.474 31.255 30.588 31.217 30.964 31.698 2% 1%Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%Art et Décoration Women 9.589 2009 Q2-2010 Q1 9.867 2009 Q3-2010 Q2 9.958 2009 Q4-2010 Q3 10.106 2010 Q1-2010 Q4 10.120 2010 Q2-2011 Q1 9.667 2010 Q3-2011 Q2 9.538 2010 Q4-2011 Q3 -1% Evol Q.-4% Evol 1 yearGael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%Elle Décoration Flair NL 3.382 119.699 3.319 118.274 3.364 118.801 3.485 3.696 3.834 117.721 3.895 116.280 2% -1% 16%Art et Décoration 9.589 9.867 9.958 10.106 117.714 10.120 118.903 9.667 9.538 -1% -4% -2%Nest fr + Flair FR nl 143.637 43.742 137.138 43.691 137.987 43.482 139.128 43.791 137.400 43.001 136.798 42.328 136.287 41.979 0% -1% -1% 16% -3%Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2%Nest fr + Libelle nl 143.637 223.601 137.138 225.956 137.987 228.264 139.128 226.673 137.400 224.700 136.798 224.044 136.287 223.040 0% 0% -1% -2%TourismFemmes DAujourdhui 2009 Q2-2010 Q1100.779 Q3-2010 Q2100.731 Q4-2010 Q3101.019 Q1-2010 Q4100.431 Q2-2011 Q1 99.687 Q3-2011 Q2 98.218 Q4-2011 Q3 96.493 2009 2009 2010 2010 2010 2010 Evol Q. -2% 1 year -4% EvolGrande fr + nl De Vue Point 19.306 31.620 17.812 31.906 17.051 32.100 16.500 31.942 15.812 31.891 14.642 31.987 13.828 31.897 -6% 0% -19% -1%Tourism 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearVoyagesElle Belgïe + Elle Belgique Voyages 2.691 43.276 2.741 41.819 2.839 43.175 2.791 43.114 2.830 42.289 3.005 42.289 2.905 40.983 -3% -3% 2% -5%Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%Touring Explorer N Feeling 201.466 77.344 200.931 75.852 200.349 73.815 198.744 72.830 197.646 72.517 195.742 72.741 194.369 71.583 -1% -2% -3% -3%Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%Touring Explorer F GaelTouring Explorer N 228.612 38.336 201.466 228.352 38.767 200.931 227.920 38.897 200.349 226.202 37.994 198.744 224.809 37.829 197.646 222.402 37.737 195.742 Page 4/7 220.572 36.239 -1% 194.369 -1% -4% -3% -3% -7%Uit Magazine Goedele 288.844 55.301 291.615 51.758 293.178 49.682 296.308 48.751 299.706 49.185 302.495 48.103 302.023 45.644 0% -5% 3% -8%Touring Explorer F Glamit 228.612 20.636 228.352 19.521 227.920 17.131 226.202 15.277 224.809 15.555 222.402 13.891 30/12/2011 220.572 13.981 -1% 1% -3% -18%Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%Business Marie-Claire Belgïe 2009 Q2-2010 Q1 12.361 Q3-2010 Q2 12.730 Q4-2010 Q3 12.747 Q1-2010 Q4 12.920 Q2-2011 Q1 12.818 Q3-2011 Q2 12.622 Q4-2011 Q3 12.169 2009 2009 2010 2010 2010 2010 Evol Q. -4% 1 year -5% EvolTrends +Marie-Claire Belgique Trends-Tendances 39.288 20.417 38.710 19.651 38.670 19.393 39.169 19.497 39.624 20.081 40.127 20.161 40.009 20.330 0% 1% 3% 5%Business 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%Trends + Trends-Tendances 39.288 38.710 38.670 39.169 39.624 40.127 40.009 0% 3%CookingEvita (Vitaya) 2009 Q2-2010 Q1 65.060 Q3-2010 Q2 61.934 Q4-2010 Q3 57.731 Q1-2010 Q4 55.386 Q2-2011 Q1 57.498 Q3-2011 Q2 58.532 Q4-2011 Q3 59.099 2009 2009 2010 2010 2010 2010 Evol Q. 1% 1 year 2% EvolAmbiance N+FGevoel Goed 31.097 77.694 30.820 84.847 30.669 85.758 30.252 84.673 30.073 84.987 29.959 84.977 29.411 83.600 -2% -2% -4% -3%CookingTop Santé 2009 Q2-2010 Q1 45.583 Q3-2010 Q2 45.760 Q4-2010 Q3 46.324 Q1-2010 Q4 47.394 Q2-2011 Q1 43.638 Q3-2011 Q2 46.308 Q4-2011 Q3 45.833 2009 2009 2010 2010 2010 2010 Evol Q. -1% 1 year -1% EvolAmbiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -6% -4%Young Genieten 2009 Q2-2010 Q1 14.444 Q3-2010 Q2 13.389 Q4-2010 Q3 13.235 Q1-2010 Q4 12.250 Q2-2011 Q1 11.950 Q3-2011 Q2 11.637 Q4-2011 Q3 10.922 2009 2009 2010 2010 2010 2010 Evol Q. Evol 1 year-17% LEvénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%
  • 5. Total CirculationTv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%MoustiqueTV Programs 98.335 2009 Q2-2010 Q1 97.615 2009 Q3-2010 Q2 97.226 2009 Q4-2010 Q3 96.032 2010 Q1-2010 Q4 93.868 2010 Q2-2011 Q1 91.678 2010 Q3-2011 Q2 88.176 2010 Q4-2011 Q3 -4% Evol Q. Evol-9% 1 yearTélépocketCiné Télé Revue 45.554 336.400 44.752 331.718 43.887 329.806 42.940 325.081 41.981 322.388 40.997 317.210 40.268 312.479 -2% -1% -8% -5%Télé AllemaalDag Star 89.598 431.877 88.001 428.434 86.203 428.519 84.803 422.067 83.507 422.105 82.550 422.370 81.568 414.757 -1% -2% -5% -3%TéléproHumo 134.225 223.658 131.961 221.358 129.469 219.951 127.706 216.044 126.661 211.507 125.737 208.011 125.150 203.221 0% -2% -3% -8%Be TV MagazineStory 139.380 159.116 137.304 161.542 135.778 164.278 153.351 164.318 151.651 166.803 151.112 166.222 153.234 164.997 1% -1% 13% 0%Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5% NewsletterNews/Lifestyle WeekliesTv Familie + Blik 2009 Q2-2010 Q1 129.458 2009 Q3-2010 Q2 126.408 2009 Q4-2010 Q3 126.289 2010 Q1-2010 Q4 121.434 2010 Q2-2011 Q1 118.947 2010 Q3-2011 Q2 116.444 2010 Q4-2011 Q3 112.568 Evol Q. -3% Evol 1 year -11%Knack PrimoTv Gids 119.984 101.607 118.359 101.798 117.482 101.848 116.964 100.634 116.749 98.466 116.213 96.546 115.349 94.309 -1% -2% -2% -7%Total LExpressLe Vif Circulation 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%Weekend KnackTélépocket 119.984 45.554 118.359 44.752 117.482 43.887 116.964 42.940 116.749 41.981 116.213 40.997 115.349 40.268 -1% -2% -2%TV ProgramsWeekend Vif 2009 Q2-2010 Q1 76.639 2009 Q3-2010 Q2 75.347 2009 Q4-2010 Q3 74.334 2010 Q1-2010 Q4 73.362 2010 Q2-2011 Q1 72.671 2010 Q3-2011 Q2 71.648 2010 Q4-2011 Q3 70.702 Evol Q. -1% Evol-8% 1 year -5%Télé TéléCiné Star Revue 89.598 336.400 88.001 331.718 86.203 329.806 84.803 325.081 83.507 322.388 82.550 317.210 81.568 312.479 -1% -1% -5% -5%Le SoirTélépro Magazine 57.947 134.225 57.123 131.961 55.657 129.469 54.508 127.706 54.451 126.661 55.176 125.737 56.239 125.150 2% 0% 1% -3%Dag AllemaalParis Match 431.877 44.172 428.434 44.507 428.519 44.902 422.067 45.225 422.105 45.138 422.370 46.727 414.757 47.550 -2% 2% -3% 6%Be TVHumo Magazine 139.380 223.658 137.304 221.358 135.778 219.951 153.351 216.044 151.651 211.507 151.112 208.011 153.234 203.221 1% -2% 13% -8%StoryFamilies 159.116 2009 Q2-2010 Q1 161.542 2009 Q3-2010 Q2 164.278 2009 Q4-2010 Q3 164.318 2010 Q1-2010 Q4 166.803 2010 Q2-2011 Q1 166.222 2010 Q3-2011 Q2 164.997 2010 Q4-2011 Q3 -1% Evol Q. Evol0% 1 yearNews/Lifestyle WeekliesTeve-Blad 2009 Q2-2010 Q1 145.087 2009 Q3-2010 Q2 142.531 2009 Q4-2010 Q3 140.247 2010 Q1-2010 Q4 137.703 2010 Q2-2011 Q1 136.025 2010 Q3-2011 Q2 134.616 2010 Q4-2011 Q3 133.906 Evol Q. -1% Evol-5% 1 yearDe BondKnack 284.732 119.984 284.331 118.359 284.082 117.482 283.226 116.964 279.702 116.749 279.210 116.213 278.809 115.349 0% -1% -2% -2% Edition of December 2011Tv Familie + BlikLe Ligueur 129.458 51.589 126.408 51.036 126.289 50.367 121.434 48.870 118.947 47.848 116.444 47.238 112.568 46.230 -3% -2% -11% -8%Le Vif LExpressTv Gids Primo 76.639 101.607 75.347 101.798 74.334 101.848 73.362 100.634 72.671 98.466 71.648 96.546 70.702 94.309 -1% -2% -5% -7%ParentsWeekend Knack 5.104 119.984 5.378 118.359 5.228 117.482 5.160 116.964 5.158 116.749 4.900 116.213 4.850 115.349 -1% -1% -7% -2%Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%Weekend VifTélépocket 76.639 45.554 75.347 44.752 74.334 43.887 73.362 42.940 72.671 41.981 71.648 40.997 70.702 40.268 -1% -2% -5%WomenLe Soir Magazine 2009 Q2-2010 Q1 57.947 2009 Q3-2010 Q2 57.123 2009 Q4-2010 Q3 55.657 2010 Q1-2010 Q4 54.508 2010 Q2-2011 Q1 54.451 2010 Q3-2011 Q2 55.176 2010 Q4-2011 Q3 56.239 Evol Q. 2% Evol-8% 1 year 1%Télé StarFlair NL 89.598 119.699 88.001 118.274 86.203 118.801 84.803 117.714 83.507 118.903 82.550 117.721 81.568 116.280 -1% -1% -5% -2%Paris MatchTélépro 44.172 134.225 44.507 131.961 44.902 129.469 45.225 127.706 45.138 126.661 46.727 125.737 47.550 125.150 2% 0% 6% -3%Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%Be TV MagazineLibelle 139.380 223.601 137.304 225.956 135.778 228.264 153.351 226.673 151.651 224.700 151.112 224.044 153.234 223.040 1% 0% 13%Families 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol-2% 1 yearFemmes DAujourdhuiDe Bond 100.779 284.732 100.731 284.331 101.019 284.082 100.431 283.226 99.687 279.702 98.218 279.210 96.493 278.809 -2% 0% -4%News/Lifestyle WeekliesPoint De Vue 2009 Q2-2010 Q1 31.620 2009 Q3-2010 Q2 31.906 2009 Q4-2010 Q3 32.100 2010 Q1-2010 Q4 31.942 2010 Q2-2011 Q1 31.891 2010 Q3-2011 Q2 31.987 2010 Q4-2011 Q3 31.897 Evol Q. 0% Evol-2% 1 year -1%Le LigueurKnack 51.589 119.984 51.036 118.359 50.367 117.482 48.870 116.964 47.848 116.749 47.238 116.213 46.230 115.349 -2% -1% -8% -2%Elle Belgïe + Elle BelgiqueParents 43.276 5.104 41.819 5.378 43.175 5.228 43.114 5.160 42.289 5.158 42.289 4.900 40.983 4.850 -3% -1% -5% -7%Le Vif LExpressFeeling 76.639 77.344 75.347 75.852 74.334 73.815 73.362 72.830 72.671 72.517 71.648 72.741 70.702 71.583 -1% -2% -5% -3%Weekend KnackGael 119.984 38.336 118.359 38.767 117.482 38.897 116.964 37.994 116.749 37.829 116.213 37.737 115.349 36.239 -1% -4% -2%Women 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol-7% 1 yearWeekend VifGoedele 76.639 55.301 75.347 51.758 74.334 49.682 73.362 48.751 72.671 49.185 71.648 48.103 70.702 45.644 -1% -5% -5% -8%Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%Le SoirGlamit Magazine 57.947 20.636 57.123 19.521 55.657 17.131 54.508 15.277 54.451 15.555 55.176 13.891 56.239 13.981 2% 1% 1% -18%Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%Paris Match BelgïeMarie-Claire 44.172 12.361 44.507 12.730 44.902 12.747 45.225 12.920 45.138 12.818 46.727 12.622 47.550 12.169 2% -4% 6% -5%Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%Marie-Claire Belgique 20.417 19.651 19.393 19.497 20.081 20.161 20.330 1% 5%FamiliesPsychologiesPoint De Vue -Femmes DAujourdhui Global stability on a quarterly base for News/Lifestyle weeklies (less than 2% change). 100.779 2009 Q2-2010 Q1 13.408 31.620 100.731 2009 Q3-2010 Q2 13.067 31.906 101.019 2009 Q4-2010 Q3 12.753 32.100 100.431 2010 Q1-2010 Q4 13.332 31.942 99.687 2010 Q2-2011 Q1 14.395 31.891 98.218 2010 Q3-2011 Q2 15.395 31.987 96.493 2010 Q4-2011 Q3 16.808 31.897 -2% Evol Q. 9% 0% -4% Evol 1 year 32% -1%De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%Elle (Vitaya)Le LigueurGoed GevoelFeeling - All tiles in regression on a yearly comparison, exception for Paris Match (+6%) and Le SoirEvitaBelgïe + Elle Belgique 65.060 43.276 51.589 77.694 77.344 61.934 41.819 51.036 84.847 75.852 57.731 43.175 50.367 85.758 73.815 55.386 43.114 48.870 84.673 72.830 57.498 42.289 47.848 84.987 72.517 58.532 42.289 47.238 84.977 72.741 59.099 40.983 46.230 83.600 71.583 1% -3% -2% -2% -2% 2% -5% -8% -3% -3%ParentsTop SantéGaelGenieten Magazine (stable :+1%). 5.104 45.583 38.336 14.444 5.378 45.760 38.767 13.389 5.228 46.324 38.897 13.235 5.160 47.394 37.994 12.250 5.158 43.638 37.829 11.950 4.900 46.308 37.737 11.637 4.850 45.833 36.239 10.922 -1% -1% -4% -6% -7% -1% -7% -17%Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%WomenLEvénement 2009 Q2-2010 Q1 7.317 2009 Q3-2010 Q2 6.559 2009 Q4-2010 Q3 6.613 2010 Q1-2010 Q4 6.459 2010 Q2-2011 Q1 6.550 2010 Q3-2011 Q2 6.764 2010 Q4-2011 Q3 6.551 Evol Q. -3% Evol-1% 1 yearGlamit 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%Flair NL WereldVrouw & 119.699 92.581 118.274 92.565 118.801 91.751 117.714 89.787 118.903 87.376 117.721 84.099 116.280 83.658 -1% -2% -9%Marie-Claire Belgïe 12.361 12.730 12.747 12.920 12.818 12.622 12.169 -4% -5%Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%Marie-Claire Belgique 20.417 19.651 19.393 19.497 20.081 20.161 20.330 1% 5%LibelleMen 223.601 2009 Q2-2010 Q1 225.956 2009 Q3-2010 Q2 228.264 2009 Q4-2010 Q3 226.673 2010 Q1-2010 Q4 224.700 2010 Q2-2011 Q1 224.044 2010 Q3-2011 Q2 223.040 2010 Q4-2011 Q3 0% Evol Q. Evol-2% 1 yearPsychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%Femmes DAujourdhuiChé 100.779 23.132 100.731 22.707 101.019 22.367 100.431 24.457 99.687 24.472 98.218 25.342 96.493 25.168 -2% -1% -4% 13%Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%Point De VueMenzo 31.620 4.856 31.906 4.593 32.100 4.438 31.942 4.226 31.891 3.620 31.987 3.668 31.897 3.798 0% 4% -1% -14%Goed Gevoel 77.694 84.847 85.758 84.673 84.987 84.977 83.600 -2% -3%ElleMagazine Elle BelgiqueP - Santé + Belgïe 43.276 56.433 41.819 55.746 43.175 55.185 43.114 54.924 42.289 53.827 42.289 52.743 40.983 51.205 -3% -5% -7%Top 45.583 45.760 46.324 47.394 43.638 46.308 45.833 -1% -1%FeelingSport Magazine N+F 77.344 55.607 75.852 55.096 73.815 54.188 72.830 53.632 72.517 53.325 72.741 52.896 71.583 52.322 -2% -1% -3%Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%GaelMoniteur Automobile 38.336 23.325 38.767 23.571 38.897 23.148 37.994 22.697 37.829 22.453 37.737 22.403 36.239 22.031 -4% -2% -7% -5%LEvénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%GoedeleAutogids 55.301 18.923 51.758 19.091 49.682 18.793 48.751 18.476 49.185 18.321 48.103 18.329 45.644 18.015 -5% -2% -8% -4%Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%GlamitAutowereld 20.636 13.231 19.521 13.293 17.131 13.234 15.277 12.789 15.555 12.535 13.891 13.267 13.981 12.726 1% -4% -18% -4%Marie-Claire Belgïe 12.361 12.730 12.747 12.920 12.818 12.622 12.169 -4% -5%MenHome -Marie-Claire BelgiqueChé Same remarks as for the Women magazines for the Males ones. Only Ché shows an opposite 2009 Q2-2010 Q1 2009 Q2-2010 Q1 20.417 23.132 2009 Q3-2010 Q2 2009 Q3-2010 Q2 19.651 22.707 2009 Q4-2010 Q3 2009 Q4-2010 Q3 19.393 22.367 2010 Q1-2010 Q4 2010 Q1-2010 Q4 19.497 24.457 2010 Q2-2011 Q1 2010 Q2-2011 Q1 20.081 24.472 2010 Q3-2011 Q2 2010 Q3-2011 Q2 20.161 25.342 2010 Q4-2011 Q3 2010 Q4-2011 Q3 20.330 25.168 Evol Q. Evol Q. 1% -1% Evol 1 year Evol5% 1 year 13%Déco Idées +MenzoFeeling WonenEvita (Vitaya) trend on a yearly base with +13% (stable quarterly), contrary to Menzo (-14%) and P-Psychologies Actief Wonen 30.335 13.408 4.856 21.260 65.060 31.474 13.067 4.593 20.573 61.934 31.255 12.753 4.438 19.172 57.731 30.588 13.332 4.226 19.083 55.386 31.217 14.395 3.620 17.685 57.498 30.964 15.395 3.668 19.752 58.532 31.698 16.808 3.798 20.660 59.099 2% 9% 4% 5% 1% 1% 32% -14% 8% 2%P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%Gael GevoelGoedMaisonSport Magazine N+FTopet DécorationArt Santé Magazine (-7%). 17.931 77.694 55.607 45.583 9.589 17.368 84.847 55.096 45.760 9.867 16.923 85.758 54.188 46.324 9.958 16.227 84.673 53.632 47.394 10.106 15.805 84.987 53.325 43.638 10.120 17.120 84.977 52.896 46.308 9.667 16.798 83.600 52.322 45.833 9.538 -2% -1% -1% -1% -3% -3% -1% -4%Moniteur Automobile 23.325 23.571 23.148 22.697 22.453 22.403 22.031 -2% -5%GenietenElle Décoration 14.444 3.382 13.389 3.319 13.235 3.364 12.250 3.485 11.950 3.696 11.637 3.834 10.922 3.895 -6% 2% -17% 16%Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%LEvénementNest fr + nl 7.317 143.637 6.559 137.138 6.613 137.987 6.459 139.128 6.550 137.400 6.764 136.798 6.551 136.287 -3% 0% -1%Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%Tourism 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearHome 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearMen fr + nlGrande 2009 Q2-2010 Q1 19.306 2009 Q3-2010 Q2 17.812 2009 Q4-2010 Q3 17.051 2010 Q1-2010 Q4 16.500 2010 Q2-2011 Q1 15.812 2010 Q3-2011 Q2 14.642 2010 Q4-2011 Q3 13.828 Evol Q. -6% Evol 1 year -19%Déco Idées + Actief Wonen 30.335 31.474 31.255 30.588 31.217 30.964 31.698 2% 1%ChéVoyages Voyages 23.132 2.691 22.707 2.741 22.367 2.839 24.457 2.791 24.472 2.830 25.342 3.005 25.168 2.905 -1% -3% 13% 2%Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%Menzo Explorer NTouring 4.856 201.466 4.593 200.931 4.438 200.349 4.226 198.744 3.620 197.646 3.668 195.742 3.798 194.369 4% -1% -14% -3%Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%P - MagazineTouring Explorer F 56.433 228.612 55.746 228.352 55.185 227.920 54.924 226.202 53.827 224.809 52.743 222.402 51.205 220.572 -3% -1% -7% -3%Art et Décoration 9.589 9.867 9.958 10.106 10.120 9.667 9.538 -1% -4%Uit MagazineSport Magazine N+F 288.844 55.607 291.615 55.096 293.178 54.188 296.308 53.632 299.706 53.325 302.495 52.896 302.023 52.322 0% -1% 3% -3%Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%Moniteur Automobile 23.325 23.571 23.148 22.697 22.453 22.403 22.031 -2% -5%Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%BusinessAutogids 2009 Q2-2010 Q1 18.923 2009 Q3-2010 Q2 19.091 2009 Q4-2010 Q3 18.793 2010 Q1-2010 Q4 18.476 2010 Q2-2011 Q1 18.321 2010 Q3-2011 Q2 18.329 2010 Q4-2011 Q3 18.015 Evol Q. -2% Evol-4% 1 yearTrends + Trends-TendancesAutowereld 39.288 13.231 38.710 13.293 38.670 13.234 39.169 12.789 39.624 12.535 40.127 13.267 40.009 12.726 0% -4% 3% -4%Tourism 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearGrande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%CookingHome 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearVoyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%Ambiance + Actief WonenDéco IdéesN+F 31.097 30.335 30.820 31.474 30.669 31.255 30.252 30.588 30.073 31.217 29.959 30.964 29.411 31.698 -2% 2% -4% 1%Touring Explorer N 201.466 200.931 200.349 198.744 197.646 195.742 194.369 -1% -3%Feeling Wonen FTouring Explorer 21.260 228.612 20.573 228.352 19.172 227.920 19.083 226.202 17.685 224.809 19.752 222.402 20.660 220.572 5% -1% 8% -3%YoungGael Maison 2009 Q2-2010 Q1 17.931 2009 Q3-2010 Q2 17.368 2009 Q4-2010 Q3 16.923 2010 Q1-2010 Q4 16.227 2010 Q2-2011 Q1 15.805 2010 Q3-2011 Q2 17.120 2010 Q4-2011 Q3 16.798 Evol Q. -2% Evol-1% 1 yearUit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%JoepieArt et Décoration 57.382 9.589 56.287 9.867 57.129 9.958 57.928 10.106 57.984 10.120 59.236 9.667 60.419 9.538 2% -1% 6% -4%Elle DécorationBusiness 3.382 2009 Q2-2010 Q1 3.319 2009 Q3-2010 Q2 3.364 2009 Q4-2010 Q3 3.485 2010 Q1-2010 Q4 3.696 2010 Q2-2011 Q1 3.834 2010 Q3-2011 Q2 3.895 2010 Q4-2011 Q3 2% Evol Q. 16% Evol 1 year50+Nest fr + nl 2009 Q2-2010 Q1 143.637 2009 Q3-2010 Q2 137.138 2009 Q4-2010 Q3 137.987 2010 Q1-2010 Q4 139.128 2010 Q2-2011 Q1 137.400 2010 Q3-2011 Q2 136.798 2010 Q4-2011 Q3 136.287 Evol Q. 0% Evol-1% 1 yearTrends + Trends-Tendances 39.288 38.710 38.670 39.169 39.624 40.127 40.009 0% 3%Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5%TourismCooking 2009 Q2-2010 Q1 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q3-2011 Q2 2010 Q4-2011 Q3 2010 Q4-2011 Q3 Evol Q. Evol Q. Evol 1 year Evol 1 yearGrande fr N+FAmbiance+ nl 19.306 31.097 17.812 30.820 17.051 30.669 16.500 30.252 15.812 30.073 14.642 29.959 13.828 29.411 -6% -2% -19% -4%Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%TouringYoung Explorer N 201.466 2009 Q2-2010 Q1 200.931 2009 Q3-2010 Q2 200.349 2009 Q4-2010 Q3 198.744 2010 Q1-2010 Q4 197.646 2010 Q2-2011 Q1 195.742 2010 Q3-2011 Q2 194.369 2010 Q4-2011 Q3 -1% Evol Q. Evol-3% 1 yearTouring Explorer FJoepie 228.612 57.382 228.352 56.287 227.920 57.129 226.202 57.928 224.809 57.984 222.402 59.236 220.572 60.419 -1% 2% -3% 6%Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%50+ 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearBusinessPlus Magazine N+F 2009 Q2-2010 Q1 122.105 2009 Q3-2010 Q2 121.923 2009 Q4-2010 Q3 120.699 2010 Q1-2010 Q4 119.233 2010 Q2-2011 Q1 117.091 2010 Q3-2011 Q2 114.807 2010 Q4-2011 Q3 114.708 Evol Q. 0% Evol-5% 1 yearTrends + Trends-Tendances 39.288 38.710 38.670 39.169 39.624 40.127 40.009 0% 3% - Global decline on a quarterly base for all "Interests" magazines, mostly for Grande (-6%Cooking 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearAmbiance N+F quarterly, -19% 31.097 yearly). However, positive observation for Feeling Wonen (+5% quarterly and 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%Young +8% yearly) and Elle Déco (+2% quarterly, +16%Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 yearly). Evol 1 yearJoepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%50+ 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 yearPlus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5% Bye Bye & Launches  In the October edition of our newsletter we already announced that Roularta will launch a new quarterly Flemish “hybrid” lifestyle magazine : “The Good Life” on 13/03/2012 (note that the French edition is already available). This launch is actually at the expense the other lifestyle magazine of the group “Gentlemen” which disappears of the print market in 2012.  Gentleman was also sold packaged with Trends-Trends/Tendances. It will be replaced by the launch of a new lifestyle supplement : “Trends Style” (6 editions a year in supplement of the weekly news/business title). Page 5/7 30/12/2011
  • 6. Newsletter Edition of December 2011 OOHClear Channel launches the “Brussels Superside Network” The “Brussels Superside Network” is a new 10m² format available on 70 trams and busses in Brussels during 14 or 28 days. ONLINENew advertising possibilities on YouTube From January 2012, YouTube (Google) develops new adverting solutions for Belgian advertisers : o Homepage Take Over : 1 day exclusivity with a branding of the homepage of YouTube visible for the Belgian surfers. o Trueview-in Search ads : as on Google, the advertisers will be able to insert relevant advertising videos next to search results. Advertisers will only pay if the Belgian surfer watched the video. Page 6/7 30/12/2011
  • 7. Newsletter Edition of December 2011 Zeitgeist 2011  According to the Google yearly report, the highest progressions in terms of research on the search engine in Belgium are : In General: In the “What’s?” category: In the “TV” category: HAVAS MEDIA NEWS  Havas Media Belgium is expanding further. Therefore 4 more members joined the Havas Media family : Emilie Van den Brande (Client Service Director), Trien Quartier (Print), Marnick Ryckaert (Audiovisual) & Quentin Lousberg (Finance).Havas Media BelgiumRue Maurice Charlentstraat 53 - 1160 AuderghemPhone: Fax:+32 (0)2 349 15 60 +32 (0)2 349 15 70E-mail:Laetitia.tenaerts@be.havasmedia.com Page 7/7 30/12/2011Website:www.havasmedia.com