Cim ria 24 3 2011

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Hugues Rey Deck CIM RIA workshop 24 3 2011

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Cim ria 24 3 2011

  1. 1. CIM – WorkshopRIA: Rich Internet Application24th March 2011 – Hugues Rey HAVAS MEDIA
  2. 2. Challenges HAVAS MEDIA
  3. 3. HAVAS MEDIA
  4. 4. 51% of the internet Traffic is Video ! (US)4 HAVAS MEDIA
  5. 5. Social media usage is exploding, but video is a bigger story ! While member communities (like Facebook) have been garneringimpressive audience numbers for the last five years, video audiences have been growing at meteoric rates HAVAS MEDIA
  6. 6. Video is (allready) Everywhere … Kids Young people Mature consumersUser situation (5-12) (13-27) (+28) Youtube search or Google search and Information Google search social tools social tools Carrier agnostic social IM & social networks viaCommunication E-mail media laptop and phone On demand video and Social worlds and Digital TV and premiumEntertainment games via laptop or video on demand portable device HAVAS MEDIA
  7. 7. Youtube = 55% (source: Comscore Panel – Belgium - 4/10 – Total 15+ - in %) Google Search Windows Live Hotmail FACEBOOK.COM YOUTUBE.COM* Windows Live… MSNWikimedia Foundation Sites Belgacom Group Microsoft Google Maps Telenet Sites eBay Yahoo! Sites Blogger NETLOG.COM* Bing Apple Inc. Corelio De Persgroep Truvo International SanomaWSOY VRT Sites CBS Interactive BNP Paribas Kapaza WordPress Amazon Sites 0,0 10,0 20,0 30,0 40,0 50,0 60,0 70,0 80,0 90,0 100,0 HAVAS MEDIA
  8. 8. HAVAS MEDIA
  9. 9. Not in the USA ! No Baseball !HAVAS MEDIA
  10. 10. RIA - March 2011: 38 Tags Mainly VideoAudio Photo Video jim Rtbfbelrtl echonet anne kanaal2 rtlinforadiocontact libellelekker belrtl knack-news rtltvirtbf01 rtbf09 cinerevue nieuws rtlurtbf05 skynet-men-motors clubrtl nostalgie skynet-blogsrtbf09 tijd dhnet plugtv telemoustique echonet radiocontact tijd flair rtbf unizo HAVAS MEDIA 10 humo vtm
  11. 11. HAVAS MEDIA
  12. 12. What KPI’s Could We Expect ? Metri-Family range is growing !Trad. Media Interactivity Social• Cov. / OTS • Clicks • Share /• Affinity • Start/Stops Virality• GRP • Replay • Comments• Time Spent • Full View • Favorite • (Dwell) • … HAVAS MEDIA
  13. 13. As a conclusion When Currencies meets tasks E-Acquisition / Promo • Recruit : E-Prospects / e-Leads / (Loyal) e-Customer / • People who: Buy / Ask for Appoinment / Ask Info / Look for DealerBRAND EQUITY • Conversion Rate, Repeated Visits, C/Conversion, leads Engagement • Let’s live a full Digital (and more) experience • Brand Ambassador, Advocacy, Story Tellers, Influencers • Time spent, Dwell (Rate / Time), Virality, Repeated Visits Brand/Communication Values Building • Communicate in the most balanced & impressive way • Customers, (Non) Users, Target Group • Cov., OTS, Affinity, Context, Impact, Click, Interaction HAVAS MEDIA
  14. 14. HAVAS MEDIA
  15. 15. Internet TenderHAVAS MEDIA 15
  16. 16. TV tenderHAVAS MEDIA 16
  17. 17. ConclusionsRIA is the most exciting evolution of theMetri-Galaxy since the launch ofMetriweb (2000)The next challenge is to maintain thequality of tagging and the number ofparticipating websitesRIA is a trailblazzing activity for the futureof the content multi-plateformmeasurement ! HAVAS MEDIA 17

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