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26 05-2011 mobile havas 2
 

26 05-2011 mobile havas 2

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Slides Hugues Rey GRP 26 05 2011

Slides Hugues Rey GRP 26 05 2011

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    26 05-2011 mobile havas 2 26 05-2011 mobile havas 2 Presentation Transcript

    • Media Session 26/05/11« Mobile Internet » & « Influence of media on Search » DIAMANT BUILDING – Conference & Business Centre
    • Mobile is… the New Web!MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Remember 1998…MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Mobile means… more than surf!MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Pay 1, get 2 ! Havas Media Brussels Online Publishers Association OPAB Mobile Surfers Global Survey Mobile - 4 Waves / Year - 1 Wave (till now) - Ant Research - Ant Research + (OPA Panel) - Online Survey - Online Survey - 12/2010 - 02/2011 - 03/2011 - 1.000 interviews 12+/wave - 2.720 Interviews 18+ Mobile and Device usage Mobile SurfersMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • 20% of Smartphones in FebruaryAmong the following telecommunication devices, which do you own and which will you acquirein the coming months? Wave 1 Wave 2 95% GSM 92% 13% Smartphone 19% 11% Netbook 12% 2% Digital tablet 3% 0% 20% 40% 60% 80% 100% MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Purchase intent Wave 1 Wave 212% 11,5% Classical GSM is now 10,5% OBSOLETE. 9,9%10%8% 7,3% 7,1% 6,2%6%4%2% 0,6% 0,9%0% GSM Smartphone Digital tablet Netbook n:1072 (wave 1) n:1067 (wave 2)MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Mobile devices adoption 28% Smartphones in MarchAmong the following devices, which ones do you currently use and which onesdo you intend to use in the coming months? MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Smartphone users - Profile Men 23.3% SG 5-8 Women 14.3% 14.9% SG 1-4 FR 23.9% Total 22.2% Smartphone 19% 55+ NL Male 8.8% 16.5% 18-34 years old Social group 1-4 35-54 18-34 20.3% 30.9% Based on smartphone users / n:202MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Digital tablets users - Profile Men 3% SG 5-8 Women 1.7% 2.8% SG 1-4 FR 4.1% Total 3.3% Digital Tablets 2.9% 55+ NL 1.6% 2.6% 35-54 years old Social group 1-4 35-54 18-34 4.1% 3.1% Based on digital tablets users / n:31MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Usage frequency – Focus Each dayBased on digital tablet users all day/ n:31Based on smartphone users all day/n:202Based on cell phone users all day/n:979 Language Gender Age Social Group 91% 91% 92% 92% 91% 88% 88%89% 84% 86% 78%80% 79% 74% 75% 73% 71% 73% 72% 65% 66% 64% 63% 61% 56% 52% 48% FR NL Men Women 18-34 35-54 55+ SG 1-4 SG 5-8 Smartphone Digital tablet GSM MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Brand penetration of smartphoneWhat brand of smartphone do you use most often? Based on Smartphones user / n:202(Only one answer possible) Nokia 21% 31% Samsung 22% 27% Iphone 19% 17% HTC 20% 12% Blackberry 8% 10% Sony-Ericson 5% February 2011 2% December 2010 LG 1% 1% Other 5% 1% MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Os fight is just starting overMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Brand penetration of smartphoneSince when do you use a smartphone? More than 2 years 21% 1 year-2 years 23% 6-12 months 17% 3-6 months 18% <3 months 22% MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Use of various services on smartphoneHow often do you use the following different services on your smartphone? Based on smartphone users / n:202 MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Use of various services on digital tabletHow often do you use the following different services on your digital tablet? Based on digital tablet users / n:31 MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Time of useTablets are mostly used in the evening. Only 30% of tablet owners use them all day long.MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Place of useMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Time spentOn an average day, how much time do you spend on surfing or using apps ? MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • Favorite deviceWhich device would you prefer to use to visit the following types of sites ? MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
    • MEDIA SESSION «Mobile Internet » & « Influence of media on Search » Any questionsMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be