Media Session 26/05/11« Mobile Internet » & « Influence of media on Search »        DIAMANT BUILDING – Conference & Busine...
Mobile is…                                                                                the New Web!MEDIA SESSION « Mobi...
Remember 1998…MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11   www.grp.be
Mobile means…                                                                            more than surf!MEDIA SESSION « Mo...
Pay 1, get 2 !                              Havas Media Brussels                                          Online Publisher...
20% of Smartphones in FebruaryAmong the following telecommunication devices, which do you own and which will you acquirein...
Purchase intent                                                  Wave 1                Wave 212%                          ...
Mobile devices adoption                              28% Smartphones in MarchAmong the following devices, which ones do yo...
Smartphone users - Profile                                                               Men                              ...
Digital tablets users - Profile                                                               Men                         ...
Usage frequency – Focus Each dayBased on digital tablet users all day/ n:31Based on smartphone users all day/n:202Based on...
Brand penetration of smartphoneWhat brand of smartphone do you use most often?                                            ...
Os fight is just starting overMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11   www.grp.be
Brand penetration of smartphoneSince when do you use a smartphone?           More than 2 years                            ...
Use of various services on smartphoneHow often do you use the following different services on your smartphone?            ...
Use of various services on digital tabletHow often do you use the following different services on your digital tablet?    ...
Time of useTablets are mostly used in the evening. Only 30% of tablet owners use them all day long.MEDIA SESSION « Mobile ...
Place of useMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11   www.grp.be
Time spentOn an average day, how much time do you spend on surfing or using apps ?  MEDIA SESSION « Mobile Internet » & « ...
Favorite deviceWhich device would you prefer to use to visit the following types of sites ?  MEDIA SESSION « Mobile Intern...
MEDIA SESSION «Mobile Internet » &                               « Influence of media on Search »                         ...
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26 05-2011 mobile havas 2

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Slides Hugues Rey GRP 26 05 2011

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26 05-2011 mobile havas 2

  1. 1. Media Session 26/05/11« Mobile Internet » & « Influence of media on Search » DIAMANT BUILDING – Conference & Business Centre
  2. 2. Mobile is… the New Web!MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  3. 3. Remember 1998…MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  4. 4. Mobile means… more than surf!MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  5. 5. Pay 1, get 2 ! Havas Media Brussels Online Publishers Association OPAB Mobile Surfers Global Survey Mobile - 4 Waves / Year - 1 Wave (till now) - Ant Research - Ant Research + (OPA Panel) - Online Survey - Online Survey - 12/2010 - 02/2011 - 03/2011 - 1.000 interviews 12+/wave - 2.720 Interviews 18+ Mobile and Device usage Mobile SurfersMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  6. 6. 20% of Smartphones in FebruaryAmong the following telecommunication devices, which do you own and which will you acquirein the coming months? Wave 1 Wave 2 95% GSM 92% 13% Smartphone 19% 11% Netbook 12% 2% Digital tablet 3% 0% 20% 40% 60% 80% 100% MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  7. 7. Purchase intent Wave 1 Wave 212% 11,5% Classical GSM is now 10,5% OBSOLETE. 9,9%10%8% 7,3% 7,1% 6,2%6%4%2% 0,6% 0,9%0% GSM Smartphone Digital tablet Netbook n:1072 (wave 1) n:1067 (wave 2)MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  8. 8. Mobile devices adoption 28% Smartphones in MarchAmong the following devices, which ones do you currently use and which onesdo you intend to use in the coming months? MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  9. 9. Smartphone users - Profile Men 23.3% SG 5-8 Women 14.3% 14.9% SG 1-4 FR 23.9% Total 22.2% Smartphone 19% 55+ NL Male 8.8% 16.5% 18-34 years old Social group 1-4 35-54 18-34 20.3% 30.9% Based on smartphone users / n:202MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  10. 10. Digital tablets users - Profile Men 3% SG 5-8 Women 1.7% 2.8% SG 1-4 FR 4.1% Total 3.3% Digital Tablets 2.9% 55+ NL 1.6% 2.6% 35-54 years old Social group 1-4 35-54 18-34 4.1% 3.1% Based on digital tablets users / n:31MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  11. 11. Usage frequency – Focus Each dayBased on digital tablet users all day/ n:31Based on smartphone users all day/n:202Based on cell phone users all day/n:979 Language Gender Age Social Group 91% 91% 92% 92% 91% 88% 88%89% 84% 86% 78%80% 79% 74% 75% 73% 71% 73% 72% 65% 66% 64% 63% 61% 56% 52% 48% FR NL Men Women 18-34 35-54 55+ SG 1-4 SG 5-8 Smartphone Digital tablet GSM MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  12. 12. Brand penetration of smartphoneWhat brand of smartphone do you use most often? Based on Smartphones user / n:202(Only one answer possible) Nokia 21% 31% Samsung 22% 27% Iphone 19% 17% HTC 20% 12% Blackberry 8% 10% Sony-Ericson 5% February 2011 2% December 2010 LG 1% 1% Other 5% 1% MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  13. 13. Os fight is just starting overMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  14. 14. Brand penetration of smartphoneSince when do you use a smartphone? More than 2 years 21% 1 year-2 years 23% 6-12 months 17% 3-6 months 18% <3 months 22% MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  15. 15. Use of various services on smartphoneHow often do you use the following different services on your smartphone? Based on smartphone users / n:202 MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  16. 16. Use of various services on digital tabletHow often do you use the following different services on your digital tablet? Based on digital tablet users / n:31 MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  17. 17. Time of useTablets are mostly used in the evening. Only 30% of tablet owners use them all day long.MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  18. 18. Place of useMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  19. 19. Time spentOn an average day, how much time do you spend on surfing or using apps ? MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  20. 20. Favorite deviceWhich device would you prefer to use to visit the following types of sites ? MEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be
  21. 21. MEDIA SESSION «Mobile Internet » & « Influence of media on Search » Any questionsMEDIA SESSION « Mobile Internet » & « Influence of media on Search » 26/05/11 www.grp.be

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