Marketing strategies for cvs pharmacy

7,863 views
7,418 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,863
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
102
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Marketing strategies for cvs pharmacy

  1. 1. Marketing Strategies for CVS PharmacyNMDL-Final Marketing Plan Yuanping Hu
  2. 2. Main Challenge: High Competition & Low Differentiation How to Build Customer Loyalty
  3. 3. Key Strategy: Make Customer’s Loyalty Rewarding
  4. 4. Social Media Strategy: Engaging Fans Likes Coupons
  5. 5. Relationship Marketing Strategy: Personal Picks and Extra Bucks
  6. 6. Mobile Marketing Strategy:Check-ins Customized Offers andRecommendations from Local Stores
  7. 7. It Is a Marketing PlanSo… Sales Matters!The Amount of Coupons RedeemedThe Amount of Extra Bucks UsedThe Amount of Chenk-ins
  8. 8. Total Budget For This Campaign $1Million Social Media $0.5Million Relationship Marketing $0.25Million Mobile Marketing $0.25MillionNote: CVS’s 2011 revenue is $107.5 Billion
  9. 9. Working For the Whole YearSuggested Implementation Cycle – 6 Months

×