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Marketing strategies for cvs pharmacy
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Marketing strategies for cvs pharmacy

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  • 1. Marketing Strategies for CVS PharmacyNMDL-Final Marketing Plan Yuanping Hu
  • 2. Main Challenge: High Competition & Low Differentiation How to Build Customer Loyalty
  • 3. Key Strategy: Make Customer’s Loyalty Rewarding
  • 4. Social Media Strategy: Engaging Fans Likes Coupons
  • 5. Relationship Marketing Strategy: Personal Picks and Extra Bucks
  • 6. Mobile Marketing Strategy:Check-ins Customized Offers andRecommendations from Local Stores
  • 7. It Is a Marketing PlanSo… Sales Matters!The Amount of Coupons RedeemedThe Amount of Extra Bucks UsedThe Amount of Chenk-ins
  • 8. Total Budget For This Campaign $1Million Social Media $0.5Million Relationship Marketing $0.25Million Mobile Marketing $0.25MillionNote: CVS’s 2011 revenue is $107.5 Billion
  • 9. Working For the Whole YearSuggested Implementation Cycle – 6 Months

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