Blogger and Public Opinion ( 公论 )

Presenter Yonsei Uni. Communications Fudan ( 复旦 ) - Washington Executive MBA (2006) Strategy and Marketing job for 11 years Representative of Daum Communications Shanghai Office (2004) General Manager of Daum China (now) Eliot Shin( 申东原 ) [email_address] Blog : http://eliot.tistory.com

Yonsei Uni. Communications

Fudan ( 复旦 ) - Washington Executive MBA (2006)

Strategy and Marketing job for 11 years

Representative of Daum Communications Shanghai Office (2004)

General Manager of Daum China (now)

Korean Blog Market Unique Visitors

Korean Blog Market

International Blog Market

Web 2.0 시대의 변화 BLOG ERA 1 人 MEDIA MASS MEDIA SMALL MEDIA

SMCRE Theory S Sender M Message C Channel R Receiver E Effect Traditional Theory Now S Sender R Receiver M Message C Channel E E E E

Korean Blog Sphere Bloggers = Reporters( 记者 ) case1 President step down – netizen’s fury (gathering of people who loves Mr.Roh) – new election for congress men – recover position for Mr.Roh

Bloggers = Reporters( 记者 )

case1

President step down – netizen’s fury (gathering of people who loves Mr.Roh) – new election for congress men – recover position for Mr.Roh

Korean Blog Sphere case2 Delivering of school violence – mass media delivered it – investigation of education officer – kicking off of related persons

case2

Delivering of school violence – mass media delivered it – investigation of education officer – kicking off of related persons

Korean Blog Sphere case3 Now mass media are monitoring and delivering bloggers’ opinion as ‘Public Opinion’ over all the sphere like political election, film evaluation, Afghanistan hostage etc Now Korea is blogger world and UCC world

case3

Now mass media are monitoring and delivering bloggers’ opinion as ‘Public Opinion’ over all the sphere like political election, film evaluation, Afghanistan hostage etc

Now Korea is blogger world and UCC world

Korean Meta Blog vs Chinese Meta Blog “ Blogger is leading public opinion” “ Blogger is changing the world”

감사합니다 Thank You !