Top 10 questions for chapter 19 yuan jiao

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Top 10 questions for chapter 19 yuan jiao

  1. 1. Top 10: Answers to the learning questions for<br />By: Yuan Jiao<br />September 03,2010<br />Chapter 19: Managing Personal Communications<br />
  2. 2. <ul><li> is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.</li></ul>Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />Top Question No.1<br />
  3. 3. is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.<br />Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />Top answer No.1<br />
  4. 4. <ul><li> is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.</li></ul>Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />Top Question No.2<br />
  5. 5. <ul><li> is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.</li></ul>Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />Top answer No.2<br />
  6. 6. <ul><li>is the catalog solution designed exclusively to offer your company maximum sales, profit and success.</li></ul>Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />Top Question No.3<br />
  7. 7. <ul><li> is the catalog solution designed exclusively to offer your company maximum sales, profit and success..</li></ul>Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />Top answer No.3<br />
  8. 8. <ul><li> is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.</li></ul>Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />Top Question No.4<br />
  9. 9. <ul><li> is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.</li></ul>Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />Top answer No.4<br />
  10. 10. <ul><li> allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.</li></ul>Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />Top Question No.5<br />
  11. 11. Top answer No.5<br /><ul><li>allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.</li></ul>Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />
  12. 12. <ul><li>Important guideline for productive e-mail:</li></ul>Give the customer a reason to respond<br />Personalize the content of your e-mail<br />Offer something the customer can’t get via direct mail<br />Make it easy for customers to “unsubscribe”<br />All of above<br />None of above<br />Top Question No.6<br />
  13. 13. Top answer No.6<br /><ul><li>Important guideline for productive e-mail:</li></ul>Give the customer a reason to respond<br />Personalize the content of your e-mail<br />Offer something the customer can’t get via direct mail<br />Make it easy for customers to “unsubscribe”<br />All of above<br />None of above<br />
  14. 14. <ul><li>Two notable forms of word-of-mouth marketing are ,which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary, and</li></ul> ,which encourages people to exchange information related one way or another to a product or service online.<br />Viral marketing, buzz marketing<br />Buzz marketing, viral marketing<br />Online communities, telemarketing<br />Telemarketing, online communities<br />Top Question No.7<br />
  15. 15. Top answer No.7<br /><ul><li>Two notable forms of word-of-mouth marketing are ,which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary, and</li></ul> ,which encourages people to exchange information related one way or another to a product or service online.<br />Viral marketing, buzz marketing<br />Buzz marketing, viral marketing<br />Online communities, telemarketing<br />Telemarketing, online communities<br />
  16. 16. <ul><li>A is a limited area on the web managed and paid for by an external advertiser/company.</li></ul>Microsite<br />Websites<br />Search ads<br />display ads<br />Interstitials<br />Internet-specific ads and videos<br />Top Question No.8<br />
  17. 17. Top answer No.8<br /><ul><li>A is a limited area on the web managed and paid for by an external advertiser/company.</li></ul>Microsite<br />Websites<br />Search ads<br />display ads<br />Interstitials<br />Internet-specific ads and videos<br />
  18. 18. <ul><li>Which step involved in managing the sales force:</li></ul>Recruiting and selecting sales representatives<br />Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation<br />Supervising the sales force and helping reps to use their time efficiently<br />Motivating the sales force and balancing <br />Evaluating individual and group sales performance<br />All of above<br />None of above<br />Top Question No.9<br />
  19. 19. Top answer No.9<br /><ul><li>Which step involved in managing the sales force:</li></ul>Recruiting and selecting sales representatives<br />Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation<br />Supervising the sales force and helping reps to use their time efficiently<br />Motivating the sales force and balancing <br />Evaluating individual and group sales performance<br />All of above<br />None of above<br />
  20. 20. <ul><li>Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step process: 、 、 、 ,closing, and follow-up and maintenance.</li></ul>Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives<br />Pre-approach, Prospecting and qualifying customers, presentation and demonstration, overcoming objectives<br />presentation and demonstration, Prospecting and qualifying customers, pre-approach, overcoming objectives<br />Overcoming objectives,prospecting and qualifying customers, pre-approach, presentation and demonstration<br />Top Question No.10<br />
  21. 21. Top answer No.10<br /><ul><li>Effective salespeople are trained in the methods of analysis customer management, as well as the art of sales stances, but most trainers agree that selling is a six-step process: 、 、 、 ,closing, and follow-up and maintenance.</li></ul>Prospecting and qualifying customers, pre-approach, presentation and demonstration, overcoming objectives<br />Pre-approach, Prospecting and qualifying customers, presentation and demonstration, overcoming objectives<br />presentation and demonstration, Prospecting and qualifying customers, pre-approach, overcoming objectives<br />Overcoming objectives,prospecting and qualifying customers, pre-approach, presentation and demonstration<br />

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