TOP 10 Learning Questions for<br />Chapter 19: Managing Personal Communications<br />Yuan Jiao<br />September 24, 2010<br />
1. Which  is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using ma...
   Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers withou...
1. Which  is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using ma...
2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of ...
   Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large grou...
2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of ...
3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.<br />Direct...
  Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success<b...
3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.<br />Direct...
4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services...
   Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy produc...
4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services...
5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's min...
   Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or ta...
5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's min...
6. Which is included in Important guideline for productive e-mail<br />Give the customer a reason to respond<br />Personal...
Important guideline for productive e-mail:<br /><ul><li>Give the customer a reason to respond
Personalize the content of your e-mail
Offer something the customer can’t get via direct mail
Make it easy for customers to “unsubscribe”</li></li></ul><li>6. Which is included in Important guideline for productive e...
7. Which is a limited area on the web managed and paid for by an external advertiser/company.<br />Microsite<br />Websites...
   A microsite is a limited area on the web managed and paid for by an external advertiser/company<br />
7. Which is a limited area on the web managed and paid for by an external advertiser/company.<br />Microsite<br />Websites...
7. Which is a limited area on the web managed and paid for by an external advertiser/company.<br />Microsite<br />Websites...
8. which seeks to get people talking about brand by ensuring that a product or service or how  it is marketed is out of th...
   Buzz marketing, which seeks to get people talking about brand by ensuring that a product or service or how  it is marke...
8. which seeks to get people talking about brand by ensuring that a product or service or how  it is marketed is out of th...
8. which seeks to get people talking about brand by ensuring that a product or service or how  it is marketed is out of th...
   Viral marketing, which encourages people to  exchange information related one way or another to a product or service on...
8. which seeks to get people talking about brand by ensuring that a product or service or how  it is marketed is out of th...
9.Which step involved in managing the sales force:<br />Recruiting and selecting sales representatives<br />Training the r...
Steps involved in managing the sales force:<br /><ul><li>Recruiting and selecting sales representatives
Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orienta...
Supervising the sales force and helping reps to use their time efficiently
Motivating the sales force and balancing
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Chapter 19 managing personal communications yuan

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Chapter 19 managing personal communications yuan

  1. 1. TOP 10 Learning Questions for<br />Chapter 19: Managing Personal Communications<br />Yuan Jiao<br />September 24, 2010<br />
  2. 2. 1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.<br />Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />
  3. 3. Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.<br />
  4. 4. 1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.<br />Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />
  5. 5. 2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.<br />Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />
  6. 6. Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers<br />
  7. 7. 2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.<br />Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />
  8. 8. 3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.<br />Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />
  9. 9. Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success<br />
  10. 10. 3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.<br />Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />
  11. 11. 4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.<br />Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />
  12. 12. Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.<br />
  13. 13. 4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call<br />Direct mail<br />Catalog marketing<br />Telephone marketing<br />None of above<br />
  14. 14. 5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.<br />Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />
  15. 15. Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.<br />
  16. 16. 5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.<br />Interactive marketing<br />Direct marketing<br />Both of above<br />None of above<br />
  17. 17. 6. Which is included in Important guideline for productive e-mail<br />Give the customer a reason to respond<br />Personalize the content of your e-mail<br />Offer something the customer can’t get via direct mail<br />Make it easy for customers to “unsubscribe”<br />All of above<br />None of above<br />
  18. 18. Important guideline for productive e-mail:<br /><ul><li>Give the customer a reason to respond
  19. 19. Personalize the content of your e-mail
  20. 20. Offer something the customer can’t get via direct mail
  21. 21. Make it easy for customers to “unsubscribe”</li></li></ul><li>6. Which is included in Important guideline for productive e-mail:<br />Give the customer a reason to respond<br />Personalize the content of your e-mail<br />Offer something the customer can’t get via direct mail<br />Make it easy for customers to “unsubscribe”<br />All of above<br />None of above<br />
  22. 22. 7. Which is a limited area on the web managed and paid for by an external advertiser/company.<br />Microsite<br />Websites<br />Search ads<br />display ads<br />Interstitials<br />Internet-specific ads and videos<br />
  23. 23. A microsite is a limited area on the web managed and paid for by an external advertiser/company<br />
  24. 24. 7. Which is a limited area on the web managed and paid for by an external advertiser/company.<br />Microsite<br />Websites<br />Search ads<br />display ads<br />Interstitials<br />Internet-specific ads and videos<br />
  25. 25. 7. Which is a limited area on the web managed and paid for by an external advertiser/company.<br />Microsite<br />Websites<br />Search ads<br />display ads<br />Interstitials<br />Internet-specific ads and videos<br />
  26. 26. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?<br />Buzz marketing<br />viral marketing<br />None<br />Both<br />
  27. 27. Buzz marketing, which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary<br />
  28. 28. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?<br />Buzz marketing<br />viral marketing<br />None<br />Both<br />
  29. 29. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?<br />Buzz marketing<br />viral marketing<br />None<br />Both<br />
  30. 30. Viral marketing, which encourages people to exchange information related one way or another to a product or service online.<br />
  31. 31. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?<br />Buzz marketing<br />viral marketing<br />None<br />Both<br />
  32. 32. 9.Which step involved in managing the sales force:<br />Recruiting and selecting sales representatives<br />Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation<br />Supervising the sales force and helping reps to use their time efficiently<br />Motivating the sales force and balancing <br />Evaluating individual and group sales performance<br />All of above<br />None of above<br />
  33. 33. Steps involved in managing the sales force:<br /><ul><li>Recruiting and selecting sales representatives
  34. 34. Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation
  35. 35. Supervising the sales force and helping reps to use their time efficiently
  36. 36. Motivating the sales force and balancing
  37. 37. Evaluating individual and group sales performance</li></li></ul><li>9.Which step involved in managing the sales force:<br /><ul><li>Which step involved in managing the sales force:</li></ul>Recruiting and selecting sales representatives<br />Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation<br />Supervising the sales force and helping reps to use their time efficiently<br />Motivating the sales force and balancing <br />Evaluating individual and group sales performance<br />All of above<br />None of above<br />
  38. 38. 10. Which method can get powerful feedback, and improve product effectively?<br />Customer’s behavior<br />Word of mouth<br />Research<br />Repurchase<br />
  39. 39. A key aspect of social network is word of mouth. It can be particularly effective for smaller businesses for whom customers may feel a more personal relationship.<br />
  40. 40. 10. Which method can get powerful feedback, and improve product effectively?<br />Customer’s behavior<br />Word of mouth<br />Research<br />Repurchase<br />
  41. 41. TOP 10 Learning Questions for<br />Chapter 19: Managing Personal Communications<br />Yuan Jiao<br />September 24, 2010<br />
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