Chapter 19 managing personal communications yuan

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  • 1. TOP 10 Learning Questions for
    Chapter 19: Managing Personal Communications
    Yuan Jiao
    September 24, 2010
  • 2. 1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
    Interactive marketing
    Direct marketing
    Both of above
    None of above
  • 3. Direct marketing is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
  • 4. 1. Which is the use of consumer-direct(CD) channels to reach and deliver goods and services to customers without using marketing middlemen.
    Interactive marketing
    Direct marketing
    Both of above
    None of above
  • 5. 2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
    Direct mail
    Catalog marketing
    Telephone marketing
    None of above
  • 6. Direct mail is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers
  • 7. 2. Which is a way of advertising in which advertisers mail printed ads, letters or other solicitations to large groups of consumers.
    Direct mail
    Catalog marketing
    Telephone marketing
    None of above
  • 8. 3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.
    Direct mail
    Catalog marketing
    Telephone marketing
    None of above
  • 9. Catalog marketing is the catalog solution designed exclusively to offer your company maximum sales, profit and success
  • 10. 3. Which is the catalog solution designed exclusively to offer your company maximum sales, profit and success.
    Direct mail
    Catalog marketing
    Telephone marketing
    None of above
  • 11. 4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
    Direct mail
    Catalog marketing
    Telephone marketing
    None of above
  • 12. Telephone marketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.
  • 13. 4. Which is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call
    Direct mail
    Catalog marketing
    Telephone marketing
    None of above
  • 14. 5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
    Interactive marketing
    Direct marketing
    Both of above
    None of above
  • 15. Interactive marketing allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
  • 16. 5. Which allows customers to participate in a Brand's process to build its image in a certain market or target group's minds.
    Interactive marketing
    Direct marketing
    Both of above
    None of above
  • 17. 6. Which is included in Important guideline for productive e-mail
    Give the customer a reason to respond
    Personalize the content of your e-mail
    Offer something the customer can’t get via direct mail
    Make it easy for customers to “unsubscribe”
    All of above
    None of above
  • 18. Important guideline for productive e-mail:
    • Give the customer a reason to respond
    • 19. Personalize the content of your e-mail
    • 20. Offer something the customer can’t get via direct mail
    • 21. Make it easy for customers to “unsubscribe”
  • 6. Which is included in Important guideline for productive e-mail:
    Give the customer a reason to respond
    Personalize the content of your e-mail
    Offer something the customer can’t get via direct mail
    Make it easy for customers to “unsubscribe”
    All of above
    None of above
  • 22. 7. Which is a limited area on the web managed and paid for by an external advertiser/company.
    Microsite
    Websites
    Search ads
    display ads
    Interstitials
    Internet-specific ads and videos
  • 23. A microsite is a limited area on the web managed and paid for by an external advertiser/company
  • 24. 7. Which is a limited area on the web managed and paid for by an external advertiser/company.
    Microsite
    Websites
    Search ads
    display ads
    Interstitials
    Internet-specific ads and videos
  • 25. 7. Which is a limited area on the web managed and paid for by an external advertiser/company.
    Microsite
    Websites
    Search ads
    display ads
    Interstitials
    Internet-specific ads and videos
  • 26. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
    Buzz marketing
    viral marketing
    None
    Both
  • 27. Buzz marketing, which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary
  • 28. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
    Buzz marketing
    viral marketing
    None
    Both
  • 29. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
    Buzz marketing
    viral marketing
    None
    Both
  • 30. Viral marketing, which encourages people to exchange information related one way or another to a product or service online.
  • 31. 8. which seeks to get people talking about brand by ensuring that a product or service or how it is marketed is out of the ordinary?
    Buzz marketing
    viral marketing
    None
    Both
  • 32. 9.Which step involved in managing the sales force:
    Recruiting and selecting sales representatives
    Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation
    Supervising the sales force and helping reps to use their time efficiently
    Motivating the sales force and balancing
    Evaluating individual and group sales performance
    All of above
    None of above
  • 33. Steps involved in managing the sales force:
    • Recruiting and selecting sales representatives
    • 34. Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation
    • 35. Supervising the sales force and helping reps to use their time efficiently
    • 36. Motivating the sales force and balancing
    • 37. Evaluating individual and group sales performance
  • 9.Which step involved in managing the sales force:
    • Which step involved in managing the sales force:
    Recruiting and selecting sales representatives
    Training the representatives in sales techniques and in the company’s product, policies, and customer-satisfaction orientation
    Supervising the sales force and helping reps to use their time efficiently
    Motivating the sales force and balancing
    Evaluating individual and group sales performance
    All of above
    None of above
  • 38. 10. Which method can get powerful feedback, and improve product effectively?
    Customer’s behavior
    Word of mouth
    Research
    Repurchase
  • 39. A key aspect of social network is word of mouth. It can be particularly effective for smaller businesses for whom customers may feel a more personal relationship.
  • 40. 10. Which method can get powerful feedback, and improve product effectively?
    Customer’s behavior
    Word of mouth
    Research
    Repurchase
  • 41. TOP 10 Learning Questions for
    Chapter 19: Managing Personal Communications
    Yuan Jiao
    September 24, 2010