Amazon.Com Marketing

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This is a promotion case study for my marketing class in Fall, 2008.

This is a promotion case study for my marketing class in Fall, 2008.

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Transcript

  • 1.  
  • 2.
    • Amazon is spending too much money on promotions.
    • Stockholders feel as though they aren’t getting their fair share of benefits due to overspending on promotions.
  • 3.
    • How to cut promotional costs but also keep our loyal customers coming back to Amazon.com.
    • How to continue to attract new customers.
    • Keep our “steady” and new customers happy.
    • Make sure stockholders are getting their share.
  • 4.
    • Customers will only be able to use one promotion per transaction.
    • First-time users get free shipping.
    • Providing discount incentives to loyal customers. (spend $250 and get $50 off)
    • Seasonal promotions
    • Email notifications based on purchases (coupons and ID numbers)
    • Create point system for buying and selling. Available only to sellers.
  • 5.
    • Emails (saves on cost of mailing)
    • Seasonal Promotions
    • Point system
  • 6.
    • Keep coupons in emails to print out
    • Ask for email upon a purchase and inform the customers of why it’s important.
    • Make all promotions visible (free shipping codes)
    • Create a point system.
  • 7.
    • Amazon.com needs to make a few changes to make our shareholders happy.
    • By following our recommendations they can bring in new customers, cut promotional costs and keep loyal customers coming back.
  • 8.
    • Received orders for over 108 Million products during the holiday season
    • Single Day record during the holiday season was 3.6 million products ordered (41 products ordered pre second)
    • Shipped 99% of orders on time
    • Offers $10 certificates towards future purchase for every $50 spent