Making Social Innovation Pop
Social Innovation(Innovations that have socialpurpose, drive social change, andcreate social value.)
What’s this picture tryingto tell us?
Some may thinkThe world is f***ed.
But we seeAmazing opportunities to make  the world a better place.
And big opportunities callfor big resources from greatcompanies.
What do people want fromgreat companies?
“I want to know what companies stand for.”Role of business in society:                                                    ...
“I want a positive corporate story.”
“I want company leaders who can see the future.”Ken Powell, CEO, General Mills                           Mike Duke, CEO, W...
“I want company leaders who understand value.”     Drive the solution                                                     ...
“I will reward companies that connect to a cause.”Consumers want to be engaged.                                  Consumers...
“I want to be able to trust corporate intentions.” Almost half of respondents to our most recent Goodpurpose annual   cons...
How can brands make theseconnections?
“Shared Value is not socialresponsibility, philanthropy, or evensustainability, but a new way to achieveeconomic success. ...
By helping employees stop smoking (a two-thirds reduction in the past 15years), the company has saved $250 million on heal...
Nestle guaranteed bank loans for impoverished farmers while improvingtheir incomes and incentives—and Nestle’s supply of g...
Opening local processing plants cut costs by 25%, provided directemployment to 17,000 local Africans (95% women), greatly ...
When a company supportsthe issue consumers careabout most, it is rewardedwith their trust, loyalty,advocacy, engagement an...
Yoxi facilitates trustbetween brands andconsumers by connectingthem to socialentrepreneurs to createShared Value.
Big opportunitiesalso call for ingenuity fromsocial entrepreneurs.
We call these entrepreneursSocial Innovation Rockstars.SIRs
A Social Innovation Rockstar is the agent toauthentically connect brands and consumers      through Shared Value creation.
Our mission is to mainstreamsocial innovation by harnessingthe transformative power ofSocial Innovation Rockstars.
Who We AreA media agency to tellcompelling stories.A talent development agencyfor Social Innovation Rockstars.Making Socia...
What We DoIdentify business opportunities for brands that can beamplified by a Social Innovation Rockstar (SIR).Match brand...
How It Works
Identify: What’s the opportunity?Talent portfolioShared Value score cardCompetitionsMatch: Who can tell the story?Manage r...
How It Works:Custom CompetitionYou want to support a broad issue suchas education.We will run a custom competition for you...
How It Works:Custom CampaignYou want to support a broad issue suchas “greening the supply chain” and wantto work with one ...
How It Works:Campaign AlignmentYou have a specific campaign in mind toaddress a business challenge, and needsupport from on...
How It Works:Big Picture PartnersYou are interested in supporting Yoxi’smission and want to participate in ourongoing prog...
Value We Bring
Value For BrandsUnique Resource                           Pop Culture AppealA social innovation “dating service” to   A wa...
Value For Social Innovation RockstarsAn agency to bring them to the next    A media partner that introduces them tolevel o...
Meet Some Rockstars
Chid LibertyFrom Sweat Shops to Sweat EquityIn addition to being a finance guru and social entrepreneur, Chid presides over...
Laurie SchoemanUrban Agriculture Classrooms Through NYSunWorks’ Greenhouse Project Initiative, Laurie uses hydroponic farm...
David Baron and Zeshan MuhammediMake Good CoolThe dynamic duo focuses on functional apparel design with a purpose, mobiliz...
How We Recognize Our SIRs
Evolution Of Social Innovation Rockstars (SIRs)                      Experience                                           ...
LOW                                                                             HIGH                       Collective Impa...
Sweet Spot for Media SponsorshipShared value campaignsCause campaignsJourney of transformation                            ...
Sweet Spot for Millenial ActivationEngagement campaignsCurated crowdsourcingJourney of transformation                     ...
Personality Focus                                                         We’re in a unique                               ...
FounderSharon ChangBrand Strategist, Creative Director, Media Executive,Social Entrepreneur, Angel Investor, Philanthropis...
COO and Executive ProducerRandy MakiejRandy brings nearly two decades of production andmanagement experience. Always focus...
EVP, Strategy and EngagementJohn C. HavensA contributing writer for Mashable, author of TacticalTransparency (Wiley, 2008)...
Debra Dunn         Mike Edelhart      Carl HaackeSkoll Foundation   Pivot Conference   Skylight ConsultingKathleen Gareiss...
“The idea to pick a problem and solve it in a way that bringsin the most creative ideas from the widest possible audience ...
It’s showtime.
Contact John C. Havens           john@yoxi.tv
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Yoxi Solutions Presentation

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We identify shared value business opportunities and match brands with the Social Entrepreneurs (who we call Social Innovation Rockstars, or SIRs) that deliver tangible solutions and authentic consumer engagement with general consumer audiences. This presentation outlines how we help bring institutional infrastructure and entrepreneurial ingenuity together to help brands establish real trust and credibility. Let's rock.

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  1. 1. Making Social Innovation Pop
  2. 2. Social Innovation(Innovations that have socialpurpose, drive social change, andcreate social value.)
  3. 3. What’s this picture tryingto tell us?
  4. 4. Some may thinkThe world is f***ed.
  5. 5. But we seeAmazing opportunities to make the world a better place.
  6. 6. And big opportunities callfor big resources from greatcompanies.
  7. 7. What do people want fromgreat companies?
  8. 8. “I want to know what companies stand for.”Role of business in society: 6%Just make money 13% 31%Play limited role in communitySupport larger issues with donations and timeSupport larger issues with donations and time and 20%advocate for changeChange the way they operate to align with greatersocial and environmental needs 30% Taken from the 2011 Cone/Echo Global CR Opportunity Study 
  9. 9. “I want a positive corporate story.”
  10. 10. “I want company leaders who can see the future.”Ken Powell, CEO, General Mills Mike Duke, CEO, Wal-Mart Stores, Inc“Done right, social engagement is “More will be expected from marketincorporated into the mission of the leaders and globally successfulcompany, which means that the CEO companies, and those companies whomust be the person who shapes the are most involved will be mostagenda and communicates the successful, creating an upward spiral.”message around it.”From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020 Based on research from McKinsey & Company
  11. 11. “I want company leaders who understand value.” Drive the solution 50Be part of the solution 42 Fund the solution 5 Invest pragmatically 3 Do not engage 0 CEOs agree that engagement in social issues is critical. From the Committee Encouraging Corporate Philanthropy’s Report, Pathways to Sustainable Value Creation in 2020 Based on research from McKinsey & Company
  12. 12. “I will reward companies that connect to a cause.”Consumers want to be engaged. Consumers have rewarded and punishedIf given the opportunity, companies. In the past 12 months,They would: They have: 94% 76%BUY PRODUCT WITH AN ENVIRONMENTAL BENEFIT BROUGHT A PRODUCT WITH AN ENVIRONMENTAL BENEFIT 93% 65%BUY PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE BOUGHT A PRODUCT OR SERVICE ASSOCIATED WITH A CAUSE 93% 63%BOYCOTT A COMPANY WITH IRRESPONSIBLE PRACTICES MADE A DONATION 82% 56%VOICE OPINIONS DIRECTLY TO A COMPANY ABOUT ITS EFFORTS BOYCOTTED A COMPANY UPON LEARNING IT BEHAVED IRRESPONSIBLY 81% 51%DONATE TO A CHARITY SPONSORED BY A COMPANY THEY TRUST TOLD FRIENDS OR FAMILY ABOUT A COMPANY’S EFFORTS 78% 39%VOLUNTEER FOR A CAUSE A COMPANY THEY TRUST SUPPORTS VOLUNTEERED 36% RESEARCHED A COMPANY’S SOCIAL AND ENVIRONMENTAL PRACTICES 32% GIVEN FEEDBACK DIRECTLY TO A COMPANY ABOUT ITS CR EFFORTS Taken from the 2011 Cone/Echo Global CR Opportunity Study 
  13. 13. “I want to be able to trust corporate intentions.” Almost half of respondents to our most recent Goodpurpose annual consumer survey say they feel brands only support good causes for publicity and promotion, and not because they really care. Christine Garton, USA Today
  14. 14. How can brands make theseconnections?
  15. 15. “Shared Value is not socialresponsibility, philanthropy, or evensustainability, but a new way to achieveeconomic success. It is not on themargin of what companies do but atthe center.”Michael Porter, Bishop William LawrenceProfessor at Harvard Business School
  16. 16. By helping employees stop smoking (a two-thirds reduction in the past 15years), the company has saved $250 million on health care costs, a returnof $2.71 for every dollar spent on wellness from 2002 to 2008.
  17. 17. Nestle guaranteed bank loans for impoverished farmers while improvingtheir incomes and incentives—and Nestle’s supply of good coffee grewsignificantly. Nespresso is now one of Nestle’s fastest-growing divisions withannual growth of 30% since 2000.
  18. 18. Opening local processing plants cut costs by 25%, provided directemployment to 17,000 local Africans (95% women), greatly reduced carbonemissions, and led to 30% annual growth since 2000.
  19. 19. When a company supportsthe issue consumers careabout most, it is rewardedwith their trust, loyalty,advocacy, engagement andincreased sales.What we call Shared ValueROI, or a Return On Innovation.
  20. 20. Yoxi facilitates trustbetween brands andconsumers by connectingthem to socialentrepreneurs to createShared Value.
  21. 21. Big opportunitiesalso call for ingenuity fromsocial entrepreneurs.
  22. 22. We call these entrepreneursSocial Innovation Rockstars.SIRs
  23. 23. A Social Innovation Rockstar is the agent toauthentically connect brands and consumers through Shared Value creation.
  24. 24. Our mission is to mainstreamsocial innovation by harnessingthe transformative power ofSocial Innovation Rockstars.
  25. 25. Who We AreA media agency to tellcompelling stories.A talent development agencyfor Social Innovation Rockstars.Making Social Innovation Pop
  26. 26. What We DoIdentify business opportunities for brands that can beamplified by a Social Innovation Rockstar (SIR).Match brands to SIRs who have the passion, expertise,and credibility to harness those opportunities.Create media campaigns that elevate the brand/SIRpartnership while maximizing the opportunities.
  27. 27. How It Works
  28. 28. Identify: What’s the opportunity?Talent portfolioShared Value score cardCompetitionsMatch: Who can tell the story?Manage relationships and engagementsDefine brand opportunities based on Shared ValueSegment SIRsCreate: Campaigns to reach mass scale.Opportunity manifestoTour/Road showEpisodic video series
  29. 29. How It Works:Custom CompetitionYou want to support a broad issue suchas education.We will run a custom competition for youto discover your own education SIR.• Turnkey competition platform with customizable features• Audience voting to drive engagement• Effective format to deliver high quality video content Screen shot taken from Trim the Waste of Fashion Competition
  30. 30. How It Works:Custom CampaignYou want to support a broad issue suchas “greening the supply chain” and wantto work with one of our portfolio SIRs.We will manage the engagement,design a program, produce thecampaign(s), and track performance/impact.• Strategic development on campaign narrative• Competitive market analysis• Creative development from concept to execution• Transmedia production for multi-channel storytelling• Digital strategy and social media support
  31. 31. How It Works:Campaign AlignmentYou have a specific campaign in mind toaddress a business challenge, and needsupport from one of our portfolio SIRs.Or, one of our portfolio SIRs has veryspecific campaign ideas that align withyour business goals (or issues you wantto support).We will define and manage theengagement, design a program,produce the campaign(s) — or work withyour creative team to produce it, andtrack performance/impact.
  32. 32. How It Works:Big Picture PartnersYou are interested in supporting Yoxi’smission and want to participate in ourongoing programs to showcase yourthought leadership and commitment tosocial innovation.Opportunities include:• Sponsor our search for SIRs• Participate in shaping the evolving landscape of social innovation through our events and media programs• Provide prizes or grants to support our portfolio SIRs of your choice
  33. 33. Value We Bring
  34. 34. Value For BrandsUnique Resource Pop Culture AppealA social innovation “dating service” to A way to tell your shared value story thatmatch SIRs to your greatest appeals to the massesbusiness challenges Thought LeadershipCredibility + Transparency Relevant participation in the ongoingInsights and impact driven by conversation about what makes an SIRthe SIRs that are changing the worldResult-drivenStructured campaigns and mediaamplification that achieve specificbusiness goals
  35. 35. Value For Social Innovation RockstarsAn agency to bring them to the next A media partner that introduces them tolevel of focus and visibility new audiencesA media partner that exposes them to A long-term relationship with Yoxi fornew business opportunities (not the continued resources andsame incubators, etc) connections beyond incubation and launch
  36. 36. Meet Some Rockstars
  37. 37. Chid LibertyFrom Sweat Shops to Sweat EquityIn addition to being a finance guru and social entrepreneur, Chid presides over a four-prongedhybrid social enterprise across two continents. His organization, Liberty & Justice, develops localAfrican factories and connects them with international retailers and individual consumers. Thesefactories produce fair-trade apparel for American and European retailers, replacing a culture ofsweatshops with a culture of sweat equity.
  38. 38. Laurie SchoemanUrban Agriculture Classrooms Through NYSunWorks’ Greenhouse Project Initiative, Laurie uses hydroponic farming technology toeducate students and teachers about the science of sustainability. This highly scalable model aims toprovide tomorrow’s decision-makers with an elevated set of skills, a broader perspective, and alasting sense of commitment to lead the global community in an environmentally efficient way.
  39. 39. David Baron and Zeshan MuhammediMake Good CoolThe dynamic duo focuses on functional apparel design with a purpose, mobilizing college students to"wear their social responsibility" with a cool attitude. Their current initiative "Colors for Causes" ispaving the way for an ambitious enterprise to build a coalition for 100% closed loop recycling in thefashion/apparel industry.
  40. 40. How We Recognize Our SIRs
  41. 41. Evolution Of Social Innovation Rockstars (SIRs) Experience Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR Visibility
  42. 42. LOW HIGH Collective Impact Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR INVEST CREATE PROFILE IDENTIFY
  43. 43. Sweet Spot for Media SponsorshipShared value campaignsCause campaignsJourney of transformation Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR
  44. 44. Sweet Spot for Millenial ActivationEngagement campaignsCurated crowdsourcingJourney of transformation Iconoclastic SIR Established SIR Emerging SIR Fan Aspiring SIR
  45. 45. Personality Focus We’re in a unique position in the industry. We don’t incubate ideas — we develop talent StartingBloc who drive change. Echoing Green Ashoka ChangemakerEnterprise Media Skoll storytellerincubator Commonaccelerator movement builder Purpose Unreasonable Institute GOOD Y-Combinator Idea/Solution Focus
  46. 46. FounderSharon ChangBrand Strategist, Creative Director, Media Executive,Social Entrepreneur, Angel Investor, PhilanthropistVisionary thinker with the unique ability to balance thebusiness and cultural dynamics of Madison Avenue,Hollywood, and Silicon Valley.Former Chief Creative Officer of 19 Entertainment, thecompany behind American Idol and So You Think YouCan Dance.Major branding/marketing initiatives for Pepsi, Ford,SONY, Motorola, Estee Lauder, P&G, TED, StarwoodHotels, Universal Music, CNN, Hulu.Trustee of New York University.
  47. 47. COO and Executive ProducerRandy MakiejRandy brings nearly two decades of production andmanagement experience. Always focusing on theentertainment possibilities of the web his experienceexemplifies Transmedia Production. He brought theBlue Man Group online, developed campaigns forMicrosoft that helped define "viral media", producedgames for HBO, e-commerce for Conde Nast, andanimation for a feature film that opened theSundance Film Festival. Most recently he managed alldigital production for 19 Entertainments If I CanDream. Clients have included Microsoft, Hasbro,Mercedes AMG, BMW, Sharp, Dewars, AnheiserBusch, and Barney the purple dinosaur.
  48. 48. EVP, Strategy and EngagementJohn C. HavensA contributing writer for Mashable, author of TacticalTransparency (Wiley, 2008), and a frequent speaker(SXSW, Web 2.0, Global Keynote). Additionally, he hasbeen the EVP, Social Media at Porter Novelli, VP ofBusiness Development at BlogTalkRadio, and the firstAbout.com Guide to Podcasting. Throughout his careerhes developed deep experience in sourcing andcontracting bloggers and influencers for brands likeGillette and HP as well as strong expertise in FTCcompliance around disclosure for brands. Previously,he was a professional actor for more than 15 years inNew York City with leading roles on Broadway, TV andFilm. John authored a book on acting and taught thecraft more than a decade.
  49. 49. Debra Dunn Mike Edelhart Carl HaackeSkoll Foundation Pivot Conference Skylight ConsultingKathleen Gareiss Neil Vogel Marci ZaroffOgilvy Worldwide Webby Awards Under the Canopy, FASE
  50. 50. “The idea to pick a problem and solve it in a way that bringsin the most creative ideas from the widest possible audience isborn from [Yoxi Founder, Sharon] Chang’s feeling that the ‘onlyway to truly solve problems fundamentally is to stimulate ahigher level of creativity.’”“Yoxi’s larger goal is to bring social good into mainstreamconversation. It’s a refreshing shift away from page viewsand ad pages.”
  51. 51. It’s showtime.
  52. 52. Contact John C. Havens john@yoxi.tv
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