If you want something different, do something different
Upcoming SlideShare
Loading in...5
×
 

If you want something different, do something different

on

  • 231 views

Why brands should leverage the skills of bright young minds to spark inject inspiration into their product, service or campaign. A ‘how-to’ guide for brands who want to shake up the research, ...

Why brands should leverage the skills of bright young minds to spark inject inspiration into their product, service or campaign. A ‘how-to’ guide for brands who want to shake up the research, insight and innovation process, which can ultimately lead to greater cut through with young consumers.

Statistics

Views

Total Views
231
Views on SlideShare
231
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

If you want something different, do something different If you want something different, do something different Presentation Transcript

  • If you want something different, then do something different Why brands should leverage the skills of bright young minds to spark divergent thinking Tatenda Musesengwa Client Services Director tatenda@youthsight.com 020 7288 8789 Josephine Hansom Head of Brand Research josephine.hansom@youthsight.com 020 7288 8789
  • Need for speed faster + empowerment
  • #nomakeupselfie
  • creative irreverent authentic
  • ONCE YOU GIVE A CREATIVE AGENCY A BRIEF THAT DIDN’T COME FROM AN AUTHENTIC PLACE, YOU’RE SCREWED BEFORE YOU’VE STARTED Matt Elek, VICE, Commercial Lead for EMEA
  • Youth co-creation
  • CONNECTED 12% of youth population MARKET MAVEN 10% of youth population CURIOUS MIND 19% of youth population CREATIVE 8% of youth population SOCIAL CHALLENGER 8% of youth population
  • authentic | validate creative | inspire irreverent | hack an extreme playground hackathon sessions, either online or offline, to stress test ideas (often with clients) put a brief to an online community of Bright Young Minds gather new thinking and iterate new ideas a mega concept test with Bright Young Minds evaluate the benefits of ideas and the relevance of benefits
  • Building on years of successful campaigns, TV Licensing recognised that a deeper understanding of the audience was integral to ensuring this year’s students campaign had maximum impact and felt truly relevant to students.
  • 2005 TVL Student campaign 2013
  • inspire + hack + DEVELOP NEW IDEAS AND SEE IF THEY WILL...BREAK
  • hack + validate + RETROFITIDEAS AND SEE IF THEY ARE….RELEVANT
  • inspire + validate + TEST NEW IDEAS AND SEE IF THEY WILL...FLY
  • If you want something different, then do something different Why brands should leverage the skills of bright young minds to spark divergent thinking Tatenda Musesengwa Client Services Director tatenda@youthsight.com 020 7288 8789 Josephine Hansom Head of Brand Research josephine.hansom@youthsight.com 020 7288 8789