Youth Culture A-Z                    flickr © Leila HADD
Youth Culture A-Z                                   flickr © Leila HADDNew alphabetto help readthe youth markethttp://www....
Attention EconomyAttention isyour biggest costThe alternative to advertisingis not more advertising          flickr © Dave...
Brand Dialogue         … is not about  you better connecting             with youth              It’s about  you better co...
Cashless InnovatorsRediscovering oldSocial Tools& creating relevanceAre they yourChange Agents?                       flic...
Disruptive Divas                                   In search of                      symbols of establishment             ...
Earned Media                                 flickr © mark sebastianThe best media is still peopleYou can’t buy your way i...
Fans      The crucial 10%     who prop up 90% of your youth market                        flickr © Incase
Generation OMeet the Optimizers of Social Currency                    What’s your Social Currency?                        ...
Hijacking                         Youth Culture                                     Integrating                           ...
Innovation (Bottom-up)              The best innovations are           Manufactured in boardrooms                  discove...
Just let goLet your Fansdo the storytelling                      flickr © Libertinus
Killer Apps don’t existThere are no silver bulletsand no shortcutsto winning theyouth market                              ...
Liked vs. Loved          To be liked is         to be invisible         To be loved is    to be recommended               ...
Metrics          Are you looking          for          predictive insights          or          historical reports?
Need: Significance+Belonging The two fundamental needs of young people     How are you fulfilling these needs?            ...
Open vs. Discrete NetworkYouth broadcast on Open Networks         and pay attention to Discrete Networks      Which Networ...
Permission Asset                               Hub for influence,                              recommendations,           ...
RecommendationBrand Awarenessmeans nothingIf you’re not recommendedyou don’t existflickr © fomu
Social Spaces                                         flickr © Mr iMaxxJust Two Rules:1. Provide tools for Fans to create ...
Teenage Pirates                                      Hacking your product                                             to d...
Uflickr © 18 55 Photography
ValueValue of Young Customer    =Total Lifetime Value   +   Product Innovation+   Earned Media                            ...
Winning the youth market isflickr © clagnut                   Getting your company to change                       that’s ...
X,Y,ZGet the basics rightThe rest is mere details   flickr © B Rosen
http://www.YouthMarketingAcademy.com
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(YouthMarketingAcademy) Youth Culture A-Z

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(YouthMarketingAcademy) Youth Culture A-Z

  1. 1. Youth Culture A-Z flickr © Leila HADD
  2. 2. Youth Culture A-Z flickr © Leila HADDNew alphabetto help readthe youth markethttp://www.YouthMarketingAcademy.com
  3. 3. Attention EconomyAttention isyour biggest costThe alternative to advertisingis not more advertising flickr © Daveness_98
  4. 4. Brand Dialogue … is not about you better connecting with youth It’s about you better connecting youth with each other flickr © austinanomic
  5. 5. Cashless InnovatorsRediscovering oldSocial Tools& creating relevanceAre they yourChange Agents? flickr © mark sebastian
  6. 6. Disruptive Divas In search of symbols of establishment & badges of belonging Are they yourflickr © Libertinus Change Agents?
  7. 7. Earned Media flickr © mark sebastianThe best media is still peopleYou can’t buy your way inYou have to earn it
  8. 8. Fans The crucial 10% who prop up 90% of your youth market flickr © Incase
  9. 9. Generation OMeet the Optimizers of Social Currency What’s your Social Currency? flickr © irina slutsky
  10. 10. Hijacking Youth Culture Integrating youth trends into your marketing without understanding why they happen is a great way to lose your youth marketflickr © glans galore
  11. 11. Innovation (Bottom-up) The best innovations are Manufactured in boardrooms discovered by youth flickr © Libertinus
  12. 12. Just let goLet your Fansdo the storytelling flickr © Libertinus
  13. 13. Killer Apps don’t existThere are no silver bulletsand no shortcutsto winning theyouth market flickr © rfm II
  14. 14. Liked vs. Loved To be liked is to be invisible To be loved is to be recommended flickr © Benurs - Learning and learning
  15. 15. Metrics Are you looking for predictive insights or historical reports?
  16. 16. Need: Significance+Belonging The two fundamental needs of young people How are you fulfilling these needs? flickr © Mr iMaxx
  17. 17. Open vs. Discrete NetworkYouth broadcast on Open Networks and pay attention to Discrete Networks Which Network are you focused on? flickr © Philippe Boivin
  18. 18. Permission Asset Hub for influence, recommendations, & insights Are you investing in Permission Assets or spending onflickr © Elisabeth Hudy marketing campaigns?
  19. 19. RecommendationBrand Awarenessmeans nothingIf you’re not recommendedyou don’t existflickr © fomu
  20. 20. Social Spaces flickr © Mr iMaxxJust Two Rules:1. Provide tools for Fans to create it2. Don’t hijack it with promos
  21. 21. Teenage Pirates Hacking your product to discover its Optimal Social Currency Are they yourflickr © followthese instructions Change Agents?
  22. 22. Uflickr © 18 55 Photography
  23. 23. ValueValue of Young Customer =Total Lifetime Value + Product Innovation+ Earned Media flickr © glans galore
  24. 24. Winning the youth market isflickr © clagnut Getting your company to change that’s the real challenge
  25. 25. X,Y,ZGet the basics rightThe rest is mere details flickr © B Rosen
  26. 26. http://www.YouthMarketingAcademy.com

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