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TUESDAY. Proactive Communications: The Power of Social Media.




Debra Askanase, Social Media & Communications Specialist, Community Organizaer 2.0.
Steve Metcalfe, Communications Director, YBI.



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  • Communication: blogs, microblogging, social networks, events (Meetup), online advocacy (Causes) Collaboration: Wikipedia, wikis, social bookmarking Multimedia: photo sharing, video sharing, art sharing, livecasting, podcasting Entertainment: virtual worlds, online gaming Reviews and opinions: product reviews, service or entertainment reviews (amazon, yelp epinions, eluna) and Q&A (yahoo answers, linkedin answers)
  • http://www.animatedexplanations.com/Animation.aspx?animation=391(Twitter)
  • Survey report published Feb 2010, results from Nov 2009. Note highest results are from Twitter and the surprise of YouTube.
  • Note the satisfaction with blogs as highest.
  • Universal McCann (March 2008) Power to the People - Wave 3 Study on Social Media Trends www.universalmccann.com/Assets/wave_3_20080403093750.pdf 49% of internet users worldwide upload and share photos at least weekly (Universal McCann Wave 3 Study)
  • http://www.flickr.com/photos/29116597@N04/4796653044/sizes/l/in/photostream/
  • http://www.flickr.com/photos/rmnl/207379365/sizes/o/in/photostream/
  • Ghadah Baaqil from Saudi Arabia is the founder of Ghadah Medina Autism Centre in Medina. She was helped by The Centennial Fund and was named YBI Woman Entrepreneur of the Year 2009.
  • http://www.flickr.com/photos/momono/527680136/sizes/m/in/photostream/
  • http://www.youtube.com/youthbusiness#p/u/9/popjNtKklUA
  • Psychographics: IOAV: Interests, activities, opinions, values Further info: http://aimgroup.com/clients/2009/07/13/new-study-reveals-social-net-psychographics/ http://mmx.typepad.com/mmx/psychographics/: Twitter users are more like to consume news (47% of traffic),
  • http://tweetsgiving.epicchange.org/twitterkids/
  • http://mmx.typepad.com/mmx/psychographics/: Facebook users are interested in news (28% of traffic) and community (17%), Challenge to create community, easier to create participation.
  • http://www.readwriteweb.com/archives/whats_hot_on_youtube_and_who_is_embedding_those_vi.php
  • http://www.youtube.com/user/charitywater#p/a/u/1/xqiKJXLj6fU
  • PSYBT: 50% mentors and staff, 50% businesses. It is only for funded businesses, not pre-start. Regional managers search for businesses and invite them to join. Gaining momentum. Businesses and mentors are recommending each other on it. Mentores YBI America Latina: 128 members: http://www.linkedin.com/groups?viewMembers=&gid=1904634&sik=1284302655174
  • CYBF: a lot of private questions, a lot of added value by reaching entrepreneurs wouldn’t normally reach, most attractive for entrepreneurs (not really to attract mentors), regional managers say “online” is the #1 or #2 referral source for loans. YBTT: 50% of attendees to quarterly business club meetings are from FB group. 10% of annual youth symposium (last July) were due to FB – many were new to the org. Loan inquiries from FB, about 10 ppl a week comment on the groiup. They share things that other youth organizations are doing, and the Trinidad Youth Council regularly shares YBTT info on their FB Page. Fundacion Emprender: Digital divide. Many businesses don’t have email addresses. (Google groups might be better for them)
  • CYBF: a LOT of private questions on Twitter, loan inquiries. there are a lot of entrepreneurs on Twitter in Canada. How are using social media: try to become a resource for people “the person they can lean on when seeking information, become a personality behind the name.” They don’t broadcast. They are very personable, interpersonal. Want people to know an actual person is using the social media. Push entrepreneurship, not the program. Promote local networking events a lot through FB and Twitter. Have also recently started webinars: sold out (25) in first webinar. G20 live tweeted event: Live-tweeted the event (showed hashtag live on the screen). Had a social media contest and asked questions and gave winner access to the two-day summit. Had 50 people apply, some submitted videos. In 250 words or less, let us know what social media means to you. Four people won and came. Gave hotel to two people. G20 event at 150 people on twitter, after event jumped 250 people, and FB numbers span is double from January. YouthBiz America has a twitter account but it is very new.
  • On-site donations Regular contact Engaged stakeholders A good mailing list Well-designed campaign

TUESDAY. Proactive Communications: The Power of Social Media. TUESDAY. Proactive Communications: The Power of Social Media. Presentation Transcript