26 May 2010
Resource Raising:
Key principles and network best
practice
Agenda
1. Fundraising for sustainability
2. Examples from YBI Network
3. Non-financial resource raising
Agenda
Financial sustainability
Fundraising
Outsourc-
ing loan
fund
Partner-
ships
So what does it look like
• Stable, reliable f...
Start with your organisation
Step 1: Clear vision
• 1,3,10 years
• Articulate it
• Plan to achieve it
Step 2: Organisation...
Know your target market
• What’s in your market?
• Local, national, regional, international
• Segment and strategise
• Mat...
What you do
Why it is important
Activity: Developing your ‘elevator pitch’
How you do it
Your results and
impact to date
W...
Communicating to potential donors
Logos
Photos
Clear relevant
messages
Communicating to potential donors
5 Top tips for Meetings (FLALF!)
• Face-to-face always best
• Listen carefully, find out...
Managing your donors
Easier to keep
a current donor
than find a new
one!
The basics
Maintain & maximise
Bring the past to ...
Good practice from the YBI Network –
New ways of raising funds in Russia
Boris Tkachenko, YBR
Good practice from the YBI Network –
Successful public sector fundraising
Margaret Gibson, Geoff Leask PSYBT
PSYBT
Scottish
Government
European
Funding
Scottish
Enterprise
Local
Authority
PSYBT – Public Sector Support
Non-Financial Resource Raising:
is it worth it?
What are non-financial resources?
• Volunteering – donation of time and expertise, either as an individual
or through a co...
What are the benefits?
• Low (financial) cost
• Bring in needed expertise, without taking on permanent or contract
staff
•...
How to use them successfully?
• Time
• Management
• Be specific
• Some projects are more appropriate
to be done by you
• M...
Assessing if they’re worth it
• Measure impact
• Cost
• Bigger picture
Yes! They’re worth it.
So how do we get them?
• Existing & new corporate relationships
• Existing volunteers / mentor netw...
Questions?
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TUESDAY. Resource Raising: Key principles and examples of YBI Network best practice.

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Leads:
Anne Marie Brennan, Development Director
Gina Wallace, Stakeholder Director, YBI.
YBP representatives.

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TUESDAY. Resource Raising: Key principles and examples of YBI Network best practice.

  1. 1. 26 May 2010 Resource Raising: Key principles and network best practice
  2. 2. Agenda 1. Fundraising for sustainability 2. Examples from YBI Network 3. Non-financial resource raising Agenda
  3. 3. Financial sustainability Fundraising Outsourc- ing loan fund Partner- ships So what does it look like • Stable, reliable financial position • Deliver services and plan future activities • Long term survival and growth How can it be achieved? • Different ways but the most common in our network is fundraising • Successful, well-planned fundraising with a mix of donors will bring sustainability Important: there is no magic formula!
  4. 4. Start with your organisation Step 1: Clear vision • 1,3,10 years • Articulate it • Plan to achieve it Step 2: Organisational priority • The most important thing! • Team effort • Your Board Step 3: Demonstrating impact • Show your results • Data capture & management • Know your costs versus benefits
  5. 5. Know your target market • What’s in your market? • Local, national, regional, international • Segment and strategise • Matching priorities • Events? Think ‘outside the box’ – other non-profits • What else is out there? Who funds them? How do they communicate? • Could you partner with any to fundraise? Then focus on your donors Donor mix essential for sustainability • Mix of corporate, public sector, foundations, multi-lateral • Small number of donors can be risky • If possible never leave yourself with just one funding source
  6. 6. What you do Why it is important Activity: Developing your ‘elevator pitch’ How you do it Your results and impact to date What support you need How to engage
  7. 7. Communicating to potential donors Logos Photos Clear relevant messages
  8. 8. Communicating to potential donors 5 Top tips for Meetings (FLALF!) • Face-to-face always best • Listen carefully, find out interests • Agree next steps • Leave materials and contact details • Follow-up Proposals • New donor, new proposal • Research, research, research • Values, culture, language • Project OR general activity Case studies Fact sheets Testimonials
  9. 9. Managing your donors Easier to keep a current donor than find a new one! The basics Maintain & maximise Bring the past to life! Understand Analyse Acknowledge Communication Feedback Structured management Why? Other support?
  10. 10. Good practice from the YBI Network – New ways of raising funds in Russia Boris Tkachenko, YBR
  11. 11. Good practice from the YBI Network – Successful public sector fundraising Margaret Gibson, Geoff Leask PSYBT
  12. 12. PSYBT Scottish Government European Funding Scottish Enterprise Local Authority PSYBT – Public Sector Support
  13. 13. Non-Financial Resource Raising: is it worth it?
  14. 14. What are non-financial resources? • Volunteering – donation of time and expertise, either as an individual or through a company scheme • Pro Bono – donation of a professional service that you would normally pay for. Done through a company. • Advisory – position on advisory committee, or available for occasional guidance and advice as required • Governance – formal governance role, either through company or as an individual. • In-kind – a donation of a ‘thing’ rather than people • Other
  15. 15. What are the benefits? • Low (financial) cost • Bring in needed expertise, without taking on permanent or contract staff • Raise skill level of core team • Provide fresh and alternative perspective on challenges • Build relationships with organisations / open up new networks • Raise profile
  16. 16. How to use them successfully? • Time • Management • Be specific • Some projects are more appropriate to be done by you • Manage your donor!
  17. 17. Assessing if they’re worth it • Measure impact • Cost • Bigger picture
  18. 18. Yes! They’re worth it. So how do we get them? • Existing & new corporate relationships • Existing volunteers / mentor networks • Business organisations, eg Chambers of Commerce, local networking organisations, Rotary clubs • Core component of fundraising strategy • YBI
  19. 19. Questions?

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