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TUESDAY. Resource Raising: Key principles and examples of YBI Network best practice.
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TUESDAY. Resource Raising: Key principles and examples of YBI Network best practice.

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Leads: …

Leads:
Anne Marie Brennan, Development Director
Gina Wallace, Stakeholder Director, YBI.
YBP representatives.

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Transcript

  • 1. 26 May 2010 Resource Raising: Key principles and network best practice
  • 2. Agenda 1. Fundraising for sustainability 2. Examples from YBI Network 3. Non-financial resource raising Agenda
  • 3. Financial sustainability Fundraising Outsourc- ing loan fund Partner- ships So what does it look like • Stable, reliable financial position • Deliver services and plan future activities • Long term survival and growth How can it be achieved? • Different ways but the most common in our network is fundraising • Successful, well-planned fundraising with a mix of donors will bring sustainability Important: there is no magic formula!
  • 4. Start with your organisation Step 1: Clear vision • 1,3,10 years • Articulate it • Plan to achieve it Step 2: Organisational priority • The most important thing! • Team effort • Your Board Step 3: Demonstrating impact • Show your results • Data capture & management • Know your costs versus benefits
  • 5. Know your target market • What’s in your market? • Local, national, regional, international • Segment and strategise • Matching priorities • Events? Think ‘outside the box’ – other non-profits • What else is out there? Who funds them? How do they communicate? • Could you partner with any to fundraise? Then focus on your donors Donor mix essential for sustainability • Mix of corporate, public sector, foundations, multi-lateral • Small number of donors can be risky • If possible never leave yourself with just one funding source
  • 6. What you do Why it is important Activity: Developing your ‘elevator pitch’ How you do it Your results and impact to date What support you need How to engage
  • 7. Communicating to potential donors Logos Photos Clear relevant messages
  • 8. Communicating to potential donors 5 Top tips for Meetings (FLALF!) • Face-to-face always best • Listen carefully, find out interests • Agree next steps • Leave materials and contact details • Follow-up Proposals • New donor, new proposal • Research, research, research • Values, culture, language • Project OR general activity Case studies Fact sheets Testimonials
  • 9. Managing your donors Easier to keep a current donor than find a new one! The basics Maintain & maximise Bring the past to life! Understand Analyse Acknowledge Communication Feedback Structured management Why? Other support?
  • 10. Good practice from the YBI Network – New ways of raising funds in Russia Boris Tkachenko, YBR
  • 11. Good practice from the YBI Network – Successful public sector fundraising Margaret Gibson, Geoff Leask PSYBT
  • 12. PSYBT Scottish Government European Funding Scottish Enterprise Local Authority PSYBT – Public Sector Support
  • 13. Non-Financial Resource Raising: is it worth it?
  • 14. What are non-financial resources? • Volunteering – donation of time and expertise, either as an individual or through a company scheme • Pro Bono – donation of a professional service that you would normally pay for. Done through a company. • Advisory – position on advisory committee, or available for occasional guidance and advice as required • Governance – formal governance role, either through company or as an individual. • In-kind – a donation of a ‘thing’ rather than people • Other
  • 15. What are the benefits? • Low (financial) cost • Bring in needed expertise, without taking on permanent or contract staff • Raise skill level of core team • Provide fresh and alternative perspective on challenges • Build relationships with organisations / open up new networks • Raise profile
  • 16. How to use them successfully? • Time • Management • Be specific • Some projects are more appropriate to be done by you • Manage your donor!
  • 17. Assessing if they’re worth it • Measure impact • Cost • Bigger picture
  • 18. Yes! They’re worth it. So how do we get them? • Existing & new corporate relationships • Existing volunteers / mentor networks • Business organisations, eg Chambers of Commerce, local networking organisations, Rotary clubs • Core component of fundraising strategy • YBI
  • 19. Questions?