Search Engine Optimization - Where To Put Your Money

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Search Engine Optimization - Where To Put Your Money

  1. 2. Free traffic, you don’t pay per click Modify the content with specific keywords to increase traffic. Highest ROI than any other marketing medium Modify the HTML code to make it Search Engine friendly Organic listings are perceived by users to be non-biased Helps in creating an online brand
  2. 4. <ul><li>Discovery (people, competition, and search engines) </li></ul><ul><li>Skills (identify internal resources and gaps. Find the most competitive keywords for your business) </li></ul><ul><li>Maintenance (monitor and adapt) </li></ul><ul><li>Strategy (opportunities, objectives) </li></ul><ul><li>E xecution (tools, integration, policies, and process) </li></ul>
  3. 5. Organic Listings: SEO Paid Listings: PPC
  4. 6. <ul><li>Search Engines Facts: </li></ul><ul><li>Internet users prefer organic listings (74% Google.com & 61,5% Yahoo.com) </li></ul><ul><li>Internet users just trust Google, which means that being listed in google’s 1 st page becomes synonymous with quality of your brand. Lack of such listings just means that you don’t worth being there. As simple as that. </li></ul>
  5. 8. Page Ranking
  6. 9. <ul><li>How do you improve your visibility? </li></ul><ul><li>Directory submission to Search Engines </li></ul><ul><li>Article submission </li></ul><ul><li>Links from online Press Releases & Blogs, RSS Feeds </li></ul><ul><li>Viral videos </li></ul>
  7. 13. <ul><li>PR 2.0 BrianSolis.com </li></ul><ul><li>Social Media Today socialmediatoday.com </li></ul><ul><li>Social Media Trader socialmediatrader.com </li></ul><ul><li>Web Strategy by Jeremiah web-strategist.com/blog </li></ul><ul><li>Online Marketing Blog toprankblog.com </li></ul><ul><li>Groundswell Blog blogs.forrester.com/groundswel l </li></ul><ul><li>Chris Brogan chrisbrogan.com </li></ul><ul><li>Micropersuasion micropersuasion.com </li></ul><ul><li>Six Pixels of Separation twistimage.com/blog </li></ul><ul><li>PR Squared pr-squared.com </li></ul><ul><li>REFERENCES </li></ul>
  8. 14. <ul><li>Search Engine Optimization </li></ul><ul><li>Direct Mail </li></ul><ul><li>Newsletters </li></ul><ul><li>Copywriting </li></ul><ul><li>Viral Marketing </li></ul><ul><li>Social Media </li></ul><ul><li>E-Commerce </li></ul><ul><li>Web Design </li></ul><ul><li>Pay Per Click </li></ul><ul><li>Directory Listing </li></ul><ul><li>Analytics Tracking </li></ul><ul><li>Fundraising </li></ul><ul><li>Business Strategy </li></ul>Juan Munoz Open Global Marketing 5405 Tuckerman Lane Suite #231 Rockville Maryland 20852 Phone: 410-505-5551 [email_address]

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