Your social kulma shopper marketing presentatie

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Voor de Kulma Shopper marketing is Your social gevraagd om een presenatatie te geven om hun interpretatie te geven over "clicks-bricks-clicks". Oftewel de customer journey.

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Your social kulma shopper marketing presentatie

  1. 1. Shopper Marketing Dag Kulma Social shopping
  2. 2. Inhoudsopgave• Wie ben ik• Wie is Your Social• Visie• Voorbeelden (social) Shopper marketing• Conclusie Social Shopper Marketing
  3. 3. Social Shopper Marketing
  4. 4. Social Shopper Marketing
  5. 5. The Engagement Company
  6. 6. LocatiesSocial Shopper Marketing
  7. 7. Wat we kunnen doen?Online Reputatie managementWebcare & Key InfluencersSocial Strategie & ExecutieInsights: de weg naar Social SuccesCommunity Ontwikkeling & ManagementVan fans & followers naar social customersFacebook MarketingFans creëren en behoudenSocial Campaigning & AdvertisingSocial Media ConversieSocial Content Creatie, Marketing & DistributieVan content naar commerceSocial Media Project ManagementBegeleiding naar Social Media doelstellingen en resultaten Social Shopper Marketing
  8. 8. Solution PartnersSocial Media Monitoring& WebcareSocial Customer SolutionsSocial Media Management Social Shopper Marketing
  9. 9. Social Shopper Marketing
  10. 10. Cross Channel Engagement Strategie en Social Mashup#socialsucces Social Shopper Marketing
  11. 11. Peer 2 Peer Support Community Strategie & Ontwikkeling#socialsucces Social Shopper Marketing
  12. 12. Cross Social Media Campagne#socialsucces Social Shopper Marketing
  13. 13. Social Awareness Workshop voor Service Centre Rabobank Nederland Social Shopper Marketing
  14. 14. ORM, Social Strategie Ontwikkeling, Facebook Marketing, Engaging Content development, Social Advertising Social Shopper Marketing
  15. 15. Online Reputatie Management, Social Strategie Ontwikkeling, Social Media Marketing, Engaging Content development Social Shopper Marketing
  16. 16. Online Reputatie Management, Social Strategie, Webcare, Social Media Marketing, Engaging Content development Social Shopper Marketing
  17. 17. VisieSocial Shopper Marketing
  18. 18. Ervaring? Wat beweegt een klant?Eenaanbieding? Social Shopper Marketing
  19. 19. Is dit de toekomst?Social Shopper Marketing
  20. 20. Of is dit deToekomst? Social Shopper Marketing
  21. 21. Social Shopper Marketing
  22. 22. Reviews enRatings? Hoe belangrijk Worden deze? Social Shopper Marketing
  23. 23. Trust?Vertrouwen? Social Shopper Marketing
  24. 24. Reputatie Social Shopper Marketing
  25. 25. • Oude internet is klaar! Welkom nieuw internet! Social Shopper Marketing
  26. 26. Social Shopper Marketing
  27. 27. Social Media MonitoringReview websites: macht van de consument groeit! Social Media Monitoring What are people talking about?2-2-2012 Shopper Marketing 29
  28. 28. 2-2-2012 Shopper Marketing 30
  29. 29. Sentiment en Activiteit Nokia2-2-2012 Shopper Marketing 31
  30. 30. Trending Topics Nokia2-2-2012 Shopper Marketing 32
  31. 31. Top Websites Nokia2-2-2012 Shopper Marketing 33
  32. 32. Top Auteurs Nokia2-2-2012 Shopper Marketing 34
  33. 33. Top Auteurs NokiaInvloed auteur SwagZinnetjes: 101.060 followers2-2-2012 Shopper Marketing 35
  34. 34. Social Shopper Marketing
  35. 35. Social Shopper Marketing
  36. 36. Shopper MarketingSocial Media Examples-Online/offline
  37. 37. Facebook App Shopycat2-2-2012 Shopper Marketing 39
  38. 38. Facebook App Shopycat2-2-2012 Shopper Marketing 40
  39. 39. Facebook Store Pampers2-2-2012 Shopper Marketing 41
  40. 40. Facebook Store Pampers2-2-2012 Shopper Marketing 42
  41. 41. American Express Foursquare Deals2-2-2012 Shopper Marketing 43
  42. 42. American Express Foursquare DealsInchecken met Foursquare bijbv H&M;Betaal met Amex;Spend $75, get $10 back2-2-2012 Shopper Marketing 44
  43. 43. Review websites: macht van de consument groeit!2-2-2012 Shopper Marketing 45
  44. 44. Bestel online,ophalen inwinkel Social Shopper Marketing
  45. 45. #socialsucces Social Shopper Marketing
  46. 46. • Top searches op website krijgen cruciale plekken in winkels Social Shopper Marketing
  47. 47. • Community naar Sales! Social Shopper Marketing
  48. 48. Mobile! Social Shopper Marketing
  49. 49. Leuke toolsSocial Shopper Marketing
  50. 50. Social Shopper Marketing
  51. 51. Social Shopper Marketing
  52. 52. Augmented RealitySocial Shopper Marketing
  53. 53. Social Shopper Marketing
  54. 54. Social Shopper Marketing
  55. 55. Social Shopper Marketing
  56. 56. Social Shopper Marketing
  57. 57. Voordelen Augmented Reality• Hele hoge engagement met het merk• Verbreed het bereik door het verschaffen van nieuwe content die voorheen niet beschikbaar was voor de doelgroep• Leuke ervaringen blijven plakken!!• Zorgt voor leads Social Shopper Marketing
  58. 58. AIDAReferral Koopmoment Customer EngagementRetentie Ervaring Conversatie Social Shopper Marketing
  59. 59. Het wordt tijd om shoppen opnieuw uit tevinden! Of Starten met implementeren! Social Shopper Marketing
  60. 60. ContactSocial Shopper Marketing
  61. 61. max@yoursocial.nl+31 (0) 6 22 507 005 / +31 (0) 76 888 3050www.yoursocial.nlTwitter.com/your_socialFacebook.com/yoursocialSlideshare.net/yoursocialFlickr.com/photos/yoursocialReduitlaan 33, 4814 DC Breda Social Shopper Marketing

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