Socialationhip between brand and consumer
 

Socialationhip between brand and consumer

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Socialationhip between brand and consumer Socialationhip between brand and consumer Presentation Transcript

  • Socialationship between brand and target audience
  • #somday12 @your_social
  • #somday12 @your_social View slide
  • #somday12 @your_social View slide
  • #somday12 @your_social
  • #somday12 @your_social
  • • During our presentation 85% of the people attending were on their Mobile devices.#somday12 @your_social
  • Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  • Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  • Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  • Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  • Bron: http://www.mbaonline.com/a-day-in-the-internet/ #somday12 @your_social
  • Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ #somday12 @your_social
  • 1.688.526.106………… #somday12 @your_social
  • Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ #somday12 @your_social
  • Bron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/ #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • Social#somday12 @your_social
  • Brands live in our headand heart… DO YOU AGREE? #somday12 @your_social
  • Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis #somday12 @your_social
  • #somday12 @your_social
  • How we think aboutand what we feel abouta brand, is the Brand #somday12 @your_social
  • Bron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis #somday12 @your_social
  • #somday12 @your_social
  • How does your brandmake consumers feel?#somday12 @your_social
  • Remember me?#somday12 @your_social
  • Social Graph vs InterestGraph #somday12 @your_social
  • Social Graph:these are the people I know #somday12 @your_social
  • Interest Graph:this is what i Like #somday12 @your_social
  • #somday12 @your_social
  • Social Graph + InterestGraph #somday12 @your_social
  • #somday12 @your_social
  • The online experiencewas set by content #somday12 @your_social
  • Web 2.0 is all aboutpersonal relations #somday12 @your_social
  • Social Media is allabout Context #somday12 @your_social
  • Brands are more andmore media/ contentcompanies #somday12 @your_social
  • Currently we are all (orwill be) a publisher ofcontent! #somday12 @your_social
  • But how will we dothat? #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • • Bron: http://blog.eloqua.com/the-content-grid-v2/ #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • #somday12 @your_social
  • Example provided by Altimeter group #somday12 @your_social
  • So… #somday12 @your_social
  • • CONSUMERS behaviour & social media TECHNOLOGY• BRAND as a SOCIAL OBJECT• Availability and possibilities of SOCIAL DATA• ENGAGING CONTENT & CONTEXT is whats going to stick! #somday12 @your_social
  • Do you know your:Brand?Consumers?Context?Content? #somday12 @your_social
  • Really? #somday12 @your_social
  • #somday12 @your_social
  • Thanks for yourattention. Please visitour stand for moreengagement!! #somday12 @your_social