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Presentation Your Social @ The Social Conference

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Your Social's Max Fackeldey spoke on The Social Conference (14-02-2013) about "How to drive succesful Content Marketing".

Your Social's Max Fackeldey spoke on The Social Conference (14-02-2013) about "How to drive succesful Content Marketing".

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  • 1. @patric_kint  Beterschap  J  Groetjes  vanuit  de  Social  Conference  #TSC13  
  • 2. How to drive successful Content Marketing
  • 3. Content marketing, what is it?
  • 4. Formal DefinitionContent  marke?ng  is  the  marke&ng  and  business  process  for  crea?ng  and  distribu?ng  relevant  and  valuable  content  to  aBract,  acquire,  and  engage  a  clearly  defined  and  understood  target  audience  –  with  the  objec?ve  of  driving  profitable  customer  ac&on........  
  • 5. Elevator PitchTradi?onal  marke?ng  and  adver?sing  is  telling  the  world  you’re  a  rock  star.    Content  Marke&ng  is  showing  the  world  that  you  are  one.      Source:  Robert  Rose  
  • 6. For Non BelieversYour  customers  don’t  care  about  you,  your  products,  your  services…they  care  about  themselves,  their  wants  and  their  needs.    Content  marke&ng  is  about  crea&ng  interes&ng  informa&on  your  customers  are  passionate  about  so  they  actually  pay  a>en&on  to  you  
  • 7. Some research & stats on B2C Content Marketing
  • 8. Content Marketing vs. Social Media Marketing
  • 9. Start thinking like a publisher And act like one
  • 10. Nice, but how do we do that?
  • 11. Build the Business Case Get buy in from stakeholders
  • 12. Develop a strategyOr even better, a social content marketing program
  • 13. (Get to) Know your audience
  • 14. Know your content And yourself of course
  • 15. Know your channels
  • 16. Manage the content marketing process
  • 17. 1.  Create  &  Manage   2.  Op?mize,  Aggregate,  and  Curate   3.  Converse  &  Listen   4.  Measure  &  Learn  Bron:  Managing  Content  Marke?ng  by  Robert  Rose  &  Joe  Pulizi  
  • 18. Some great examples
  • 19. To  date,  “CityOne”  has  racked  up  to  18,000  players  from  more  than  130  countries  since  its  launch  in  2010,  proving  simula?on  gaming  may  be  a  powerful  new  content  ini?a?ve  that  can  engage,  educate  and  influence.  
  • 20. Nike  wants  to  improve  the  World  to  a  BeBer  World!  So  why  not  start  yourself  and  tell  a  great  story  about  it?!  
  • 21. Why?
  • 22. From content to commerce!
  • 23. Whats up nextYour  Social  and  University  of  Tilburg  “Scien0fically  research  what  the  power  is  of  Social  Content  Marke0ng  in  rela0onship  to  customers  buying  behaviour”    
  • 24. max@yoursocial.nl  +31  (0)  6  22  507  005  /  +31  (0)  76  888  3050     www.yoursocial.nl    TwiBer.com/max_fackeldey  nl.linkedin.com/in/maxfackeldey/  Facebook.com/yoursocial  Slideshare.net/yoursocial