Formal DeﬁnitionContent marke?ng is the marke&ng and business process for crea?ng and distribu?ng relevant and valuable content to aBract, acquire, and engage a clearly deﬁned and understood target audience – with the objec?ve of driving proﬁtable customer ac&on........
Elevator PitchTradi?onal marke?ng and adver?sing is telling the world you’re a rock star. Content Marke&ng is showing the world that you are one. Source: Robert Rose
For Non BelieversYour customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. Content marke&ng is about crea&ng interes&ng informa&on your customers are passionate about so they actually pay a>en&on to you
To date, “CityOne” has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simula?on gaming may be a powerful new content ini?a?ve that can engage, educate and inﬂuence.
Nike wants to improve the World to a BeBer World! So why not start yourself and tell a great story about it?!